collective



Google, Yahoo, and Other Industry Leaders Donate IAB.com to IAB

Written on
February 10th 2014
Author
AdotasWire

PALM DESERT, Calif., February 10, 2014 (ADOTAS) – Leading digital advertising and technology companies BrightRoll, Collective, Google, MediaMath, Rubicon Project, sovrn (formerly Federated Media’s programmatic business), Turn and Yahoo announced a charitable donation to the Interactive Advertising Bureau (IAB) of the domain IAB.com, worth $75,000. The companies collectively purchased and presented the domain name certificate to the IAB during ... more...

Industry Leaders Offer Predictions for 2013 (Part 5)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing percentage of their budgets towards capturing some of that demand by utilizing new and innovative solutions for ... more...

The Latest in New Hires

Written on
March 9th 2012
Author
Brian LaRue

ADOTAS - Things have been busy at ADOTAS, and we’ve noticed quite a few new hiring announcements piling up. Looks as though things have been extremely busy around the industry, if all these announcements are any indication. Here’s a smattering of who’s joined forces with whom over the past ... more...

Answers Served: Collective Delivers Knockout With Upgraded AMP Platform and Exchange

Written on
November 10th 2010
Author
Gavin Dunaway

ADOTAS – Collective dropped a one-two combination on the display advertising arena recently — first there was the enhanced version 4.0 of the AMP display management, audience targeting and analytics platform aimed at publishers, followed by the Collective Exchange, which offered trading desks access to the firm’s inventory and audience ... more...

Quick Hits: Medialets + Dynamic Logic, Operative Upgrades

Written on
June 30th 2010
Author
Gavin Dunaway

Mobile rich-media ad solution provider Medialets has teamed up with advertising effectiveness monitor Dynamic Logic to give customers custom engagement and post-click data beyond its standard analytic offering. – Operative has upgraded its publisher platform to Operative.One Digital, integrating the technology systems necessary to sell, traffic and bill for digital ... more...

Survey Says: Eyeblaster, JiWire and Collective [Updated]

Written on
May 12th 2010
Author
Gavin Dunaway

ADOTAS – If I had a dollar for every survey I get these days, well, I’d still need a full-time job but I might be able to afford some Chipotle… Mmmm… Here are some highlights from the best I’ve received lately: – Dwell rate and conversion rate have long participated in ... more...