collective-media
Answers Served: TRAFFIQ Talks Private Marketplaces and Other Platform Enhancements
ADOTAS – Demand-side digital media management platform TRAFFIQ expands its offerings so much that it’s hard to keep up. Fortunately, we were able to hit Senior Vice President of Sales and Marketing (and regular Adotas contributor) Chris O’Hara with questions regarding the platform’s latest upgrades (including customized and private publisher portfolios [...] more...
Hiring, promotions and awards
ADOTAS — Pangea Media, Burst Media, Titan Worldwide, Double Verify, Collective Media and The Concept Farm made announcements this week. Collective Media: Jennifer Morgan was named Chief Marketing Officer. Morgan’s former positions include director of operations at The Wonderfactory, an interactive branding, advertising and design agency, and vice president and managing director [...] more...
Hiring and promotions roundup
ADOTAS — Fanscape, Collective Media, MediaVest USA, Ripple6, Crowd Science and The Jordan, Edmiston Group had announcements this week. Fanscape: Christina Mejia and Bithika Mehra were hired as director and coordinator, respectively, of research and analytics. Both are based out of Fanscape’s Los Angeles office. Mejia was with Fanscape from 2001 through 2007, [...] more...
Ad networks, too many but still flourishing
ADOTAS — Many interactive agencies and advertisers believe there are too many ad networks but continue to use and invest in them. According to an ad network study released by Collective Media, 89 percent of the respondents intend to work with ad networks in 2009, up 5 percent from 2008. Over [...] more...
Collective Media secures $20 million
ADOTAS — The advertising network and technology provider says it has closed $20 million in growth equity financing with Accel Partners, in conjunction with iNovia Capital. The company will utilize the new funds to further fuel organic growth, as well as to accelerate technology development, expand internationally and explore acquisitions, according [...] more...
Hiring, promotion roundup from Collective Media, Revenue Science and Specific Media
ADOTAS — The last week’s hirings and promotions list. Collective Media: Jeffrey Skaggs, as account Executive. At his previous post at Broadband Enterprises, Skaggs was Director of West Coast Sales. Skaggs also served as Director of Advertising Sales at IFILM (an MTV Networks Company). He has also held positions at various online [...] more...
Collective Media Unveils Performance-Based Ad Network
ADOTAS – Collective Media is introducing a performance-based ad network for direct marketers into an already crowded space. Dubbed the Directive Network, Collective Media reports that it sets itself apart by offering marketers access to a “transparent ad network that pairs flexible pricing options with uncompromising content standards.” The network has [...] more...
Ad Networks Headed for Doomsville
ADOTAS – The Wall Street Journal weighed in today with a juicy take on the whole “uh oh, the online ad network world may be screwed” theory that’s been bandied about for weeks now. Noting the presence of more than 300 online networks, the Journal rakes through the muck to extract [...] more...
LinkedIn Launches Ad Network
ADOTAS – LinkedIn has launched its own advertising network called the “LinkedIn Audience Network.” The Collective Media-powered network will enable other sites to run LinkedIn’s ads. The network will also aim highly targeted ads at LinkedIn’s 27 million members. Because the social network’s profiles already provide it with a wealth of [...] more...
Industry Moves, Hires: Yahoo, Collective, ContextWeb
ADOTAS – Robert Kotick, Yahoo Inc.’s director, will resign after the company’s annual meeting Aug. 1 in compliance with the settlement the Internet pioneer recently made with activist investor Carl Icahn. Kotick, CEO of Activision Blizzard, had already announced that he wouldn’t run for re-election. In a filing today with securities [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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