coca-cola



Big Brands and the Business Benefits of Social Media: Pt. 2

Written on
March 14th 2014
Author
Trevor LaTorre

ADOTAS (Second of three parts) – Yesterday, >we covered the business benefits of Facebook, Twitter, and Google+. In this installment, we’ll cover Pinterest, Instagram, and Vine, all of which are primarily image- and/or video-based platforms. This article shows digital marketers and social media managers how to strategically implement Pinterest, Instagram, ... more...

How to Remain Invisible to Consumers: Mistakes Marketers Make

Written on
March 13th 2014
Author
Robert Cordray

ADOTAS – Marketing is the tool that businesses use to connect with their customers and potential customers, and subsequently garner more business. When done correctly, it can create a brand that people start to trust and support. Brand loyalty can be one of the most powerful tools that a marketer ... more...

Five New Video Ads You Should Watch Now: Samsung, Schwarzkopf, Kraft, Cadbury, Coca-Cola

Written on
February 21st 2014
Author
Unruly Media

ADOTAS – Vanilla Ice raps about fun-shaped pasta, Coca-Cola turns social media addicts into tick-infested dogs, while Cadbury turns London into the set of “Charlie And The Chocolate Factory.” Yes, it’s just another week in AdLand. But which ads are attracting the most attention online. Here are our five picks: 5. Samsung, ... more...

Spoiler Alert: Gold Medal Olympic Sponsors on Social

Written on
February 14th 2014
Author
Adotas

ADOTAS – We’re midway through the 2014 Olympic games and with Sochi being several hours ahead of the U.S., the social media community is buzzing 24/7. Engagor, the platform for real-time customer engagement, social media monitoring and analytics, took a look at the official Olympic sponsors to gauge the success of ... more...

5 New Video Ads You Should Watch Right Now: Bud Light, Learn For Life, Coca-Cola, Diet Mtn Dew, PBS

Written on
February 7th 2014
Author
Unruly Media

ADOTAS – Benedict Cumberbatch learns to count, Bud Light gets ludicrous and a PSA ruins the beach forever. Yep, it’s just another week in Adland! But which new ads have been gaining eyeballs on the Unruly Viral Video Chart over the last seven days? Which ads have been the talk of ... more...

Super Bowl Ad Recap: Hits & Misses

Written on
February 3rd 2014
Author
Richard L. Tso

ADOTAS – Yes, the Seahawks just played the best game in the history of the franchise and won the Super Bowl last night. While this year’s Big Game was far from being the intense nail-biter the nation was anticipating, the advertising this year took center-stage and didn’t disappoint. Audi, GoDaddy, Doritos, ... more...

‘Brand Activation: Shift Happens®’ is Theme of BAA’s Powerful 2014 Marketing Conference

Written on
February 3rd 2014
Author
AdotasWire

NEW YORK, January 31, 2014 (ADOTAS) – Cutting-edge marketers from such leading brands as Coca-Cola, McDonald’s, Kraft, JetBlue and Benjamin Moore will help prepare attendees at the Brand Activation Association’s (BAA) 2014 Annual Marketing Conference in Chicago, March 26-27, for the seismic shifts occurring in Brand Activation. Covering such critical topics as “Beyond ... more...

Super Bowl Data: Which Brand is Already Winning?

Written on
January 31st 2014
Author
Adotas

ADOTAS — Proprietary social data from Digimind Social shows which brand has already won consumer attention with their Super Bowl campaigns. Digimind monitored online conversations from Jan. 24-Jan. 30. Most notably, it’s clear that teaser campaigns pay off in the court of public opinion and consumers care a lot about celebrity endorsements ... more...

AdColony Surpasses $100M Annual Revenue Run Rate Less Than 3 Years From Launch

Written on
January 29th 2014
Author
AdotasWire

LOS ANGELES,  January 27, 2014 (ADOTAS) - AdColony, the leading mobile video marketing platform, today announced it has surpassed a $100 million annual gross revenue run rate, more than quadrupling 2013 revenue versus 2012. Further, the fourth quarter of 2013 marked the company’s tenth consecutive quarter of record revenue growth. AdColony ... more...

Super Bowl XLVIII: Lessons Learned from Last Year’s Coca-Cola Fail

Written on
January 28th 2014
Author
Martin Hayward

ADOTAS – Last year, experts warned brands planning to advertise in the Super Bowl that they need to be prepared for traffic spikes to their websites, especially after airing interactive ads. Unfortunately, Coca Cola did not heed the advice, which created frustration with a mobile website that simply would not ... more...