coca-cola
Digital Affected as Top Brands Lose Billions
ADOTAS – The 100 top global brands have been slammed by the chaos on Wall Street. According to a report in AdAge, they’ve lost $67 billion (or 4.2%) in value between January and September – and that’s before the I-banking nightmare last week. “As the recession has generally affected brands, there [...] more...
Coke Drinks Joost
Janus Friis and Niklas Zennström became famous from their very popular and disruptive peer-2-peer technology product called Kazaa. After many lawsuits, nasty PR battles, a few raids, and finally some settlements the two technology and media wizards from Europe moved on to their next project called Skype. They parlayed the original P2P [...] more...
Advertisers Leap Into Facebook
ANY day soon, rumor has it, Apple, Coca-Cola, Condé Nast, General Motors, Nike and a host of other world-famous brand names will sign an advertising deal with the hottest company on the planet. It’s likely to be one of the most talked-about ad deals of the year. The company they are [...] more...
Passenger Launches Brand Advocacy Tool for Fortune 500s
Passenger, a technology company that connects brands with consumers, has unveiled its new Customer Collaboration platform that aims to provide Fortune 500 companies with the ability to build private brand communities. Among the various specific features, Passenger claims its new platform lets brands identify and collaborate with key customer segments, acquire [...] more...
Coke Gets Viral in Europe
Coca-Cola has released a series of Bottle Films virals that will launch globally today. The virals are part of the “Coke Side of Life” campaign and are intended to extend the platform beyond traditional advertising. Each installment tells a story through highly contemporary art and design and integrates cutting edge [...] more...
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Latest News
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- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
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- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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