» Adotas

coca-cola

Digital Affected as Top Brands Lose Billions

Written on: September 22nd 2008
Author: Kathleen

ADOTAS – The 100 top global brands have been slammed by the chaos on Wall Street. According to a report in AdAge, they’ve lost $67 billion (or 4.2%) in value between January and September – and that’s before the I-banking nightmare last week. “As the recession has generally affected brands, there [...] more...

Coke Drinks Joost

Written on: November 16th 2007
Author: Editor

Janus Friis and Niklas Zennström became famous from their very popular and disruptive peer-2-peer technology product called Kazaa. After many lawsuits, nasty PR battles, a few raids, and finally some settlements the two technology and media wizards from Europe moved on to their next project called Skype. They parlayed the original P2P [...] more...

Advertisers Leap Into Facebook

Written on: October 29th 2007
Author: Times Online

ANY day soon, rumor has it, Apple, Coca-Cola, Condé Nast, General Motors, Nike and a host of other world-famous brand names will sign an advertising deal with the hottest company on the planet. It’s likely to be one of the most talked-about ad deals of the year. The company they are [...] more...

Passenger Launches Brand Advocacy Tool for Fortune 500s

Written on: February 26th 2007
Author: Editor

Passenger, a technology company that connects brands with consumers, has unveiled its new Customer Collaboration platform that aims to provide Fortune 500 companies with the ability to build private brand communities. Among the various specific features, Passenger claims its new platform lets brands identify and collaborate with key customer segments, acquire [...] more...

Coke Gets Viral in Europe

Written on: July 3rd 2006
Author: Editor

Coca-Cola has released a series of Bottle Films virals that will launch globally today. The virals are part of the “Coke Side of Life” campaign and are intended to extend the platform beyond traditional advertising. Each installment tells a story through highly contemporary art and design and integrates cutting edge [...] more...

Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...