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Off-Duty: Recyclebank Throws Down Green-Style

Written on
October 19th 2011
Author
Gavin Dunaway

ADOTAS – Past events thrown by Recyclebank — which partners with municipalities, small businesses and big brands to reward individuals with discounts and offers for everyday green activities such as recycling and reducing energy usage — have featured some pretty notable guests, including former Vice President Al Gore. While Recyclebank’s Ad [...] more...

Innovation Is a Collective Phenomenon

Written on
October 6th 2011
Author
Silvina Moschini

ADOTAS – We live in a world of rapid and radical change. If we pause just for one second to notice what is going on around us, we will realize that many of the tools we use daily did not even exist a couple of years ago. For us who work [...] more...

I’d Like to Teach the World to Share

Written on
October 5th 2011
Author
Matthew Roche

ADOTAS – Is a social marketing strategy synonymous with having a Facebook fan page? Brands have been able to create “legitimate” social experiences on Facebook with eager and willing audiences, but is this the only valid social framework? Perhaps we have become accustomed to the Facebook fan page format, constraining [...] more...

Digital Affected as Top Brands Lose Billions

Written on
September 22nd 2008
Author
Kathleen

ADOTAS – The 100 top global brands have been slammed by the chaos on Wall Street. According to a report in AdAge, they’ve lost $67 billion (or 4.2%) in value between January and September – and that’s before the I-banking nightmare last week. “As the recession has generally affected brands, there [...] more...

Coke Drinks Joost

Written on
November 16th 2007
Author
Sarah Novotny

Janus Friis and Niklas Zennström became famous from their very popular and disruptive peer-2-peer technology product called Kazaa. After many lawsuits, nasty PR battles, a few raids, and finally some settlements the two technology and media wizards from Europe moved on to their next project called Skype. They parlayed the original P2P [...] more...

Advertisers Leap Into Facebook

Written on
October 29th 2007
Author
Times Online

ANY day soon, rumor has it, Apple, Coca-Cola, Condé Nast, General Motors, Nike and a host of other world-famous brand names will sign an advertising deal with the hottest company on the planet. It’s likely to be one of the most talked-about ad deals of the year. The company they are [...] more...

Passenger Launches Brand Advocacy Tool for Fortune 500s

Written on
February 26th 2007
Author
Sarah Novotny

Passenger, a technology company that connects brands with consumers, has unveiled its new Customer Collaboration platform that aims to provide Fortune 500 companies with the ability to build private brand communities. Among the various specific features, Passenger claims its new platform lets brands identify and collaborate with key customer segments, acquire [...] more...

Coke Gets Viral in Europe

Written on
July 3rd 2006
Author
Sarah Novotny

Coca-Cola has released a series of Bottle Films virals that will launch globally today. The virals are part of the “Coke Side of Life” campaign and are intended to extend the platform beyond traditional advertising. Each installment tells a story through highly contemporary art and design and integrates cutting edge [...] more...


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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...


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