cnn
Verizon’s Making Money Off Your Data, So Why Not Get a Better Deal?
ADOTAS - When Verizon changed its privacy policy last month to inform users it was collecting clickstream data, the company didn’t take to the streets, shouting through a bullhorn: “We at Verizon are now collecting your browsing, search string and location data, then melding it with demographic information and aggregating it [...] more...
Is TV Everywhere for Everyone?
ADOTAS – HBO’s famous tagline, “It’s not TV, it’s HBO,” can easily be adopted by any number of video content producers and distributors today. Substitute “HBO” for Hulu, YouTube, Netflix, VEVO or simply “video” and you can pretty easily summarize the shift happening today. Sure, TV is still the biggest [...] more...
Yahoo! News Is More Popular Than Google News
ADOTAS – Everyone’s favorite media conglomerate curmudgeon, Rupert Murdoch of the monstrosity that is News Corp., pitched a fit all year about Google News to just about anybody who would listen. Conferences, interviews, bar mitzvahs — if there were reporters around, he was likely to bitch about that “parasite” Google. But [...] more...
Anonymous blogging is good if you’re a Cuban-exile female impersonator, bad if criticizing US government
ADOTAS — A quick news glance around the blogosphere. Feds go after anonymous newspaper online commenters. (MediaPost) Free market-driven Forbes Magazine pinching pennies as it battles for advertising. (NYTimes) CNN Fail covering Iranian election promoted on Twitter. (WSJ) A Cuban exile blogger used a female internet alter ego to chat about Fidel Castro’s son. [...] more...
The Election Expected To Break Online Records
ADOTAS – This election will not be televised. Or it will be, but viewers are more likely to tune into the Internet than the boob tube, according to reports. Perhaps learning a lesson from the Olympics, most TV networks are planning to increase their Web coverage. Current TV is going so [...] more...
CNN And Google Team Up
CNN has renewed its contract with Google AdSense for several more years to come. This means that all of CNN’s auction-based text ads will be provided by Google exclusively in the U.S. Also, AdWords advertisers will benefit from this as CNN.com’s inventory will open to them. Even though Google will be [...] more...
MTV/MySpace ’08
YouTube has received many challengers after launching their campaign to host a presidential debate with partner CNN. Adding to that list of contenders is MySpace and MTV. The two brands have been set to co-host a series of personal discussions with the 2008 presidential candidates. The hour-long episodes will broadcast on [...] more...
Candidates Take Debate To Online Streets
With the success of the CNN/YouTube debates becoming more and more evident, Yahoo!, The Huffington Post and Slate are creating their own versions to try and compete with the campaign. The three companies are going to be hosting a debate this September that will be exclusively online. This effort will be [...] more...
YouTube Goes To Washington
Tonight is a historic evening as the very first of two Presidential debates sponsored by CNN and YouTube are scheduled to air. The questions that will be asked are all from user submissions on YouTube.com. The debate tonight is for the Democrats and will air for two hours starting at 7 [...] more...
Dish, CNN Turn Page in Interactive Satellite Programming
The Dish Network has announced that it will work with CNN to expand its interactive TV programming. CNN Enhanced TV channel will give viewers access to text news reports as they watch a live broadcast of CNN news. Digital TV programming and equipment maker OpenTV has created the tools which [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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