cmp



Brands Score Deeper Engagement By Using Ad Selector Platforms

Written on
February 7th 2013
Author
Richard L. Tso

Want to ensure that consumers are watching a your brand’s video to completion? Advertisers can now provide an incentive to consumers who view their ad content online. Earlier this week, Selectable Media launched its ad selector platform for mobile that enables brands to deliver high-CMP video content to consumers. (The ad selector ... more...

Is That a Billboard In Your Pocket? The ROI Conundrum of Mobile Advertising

Written on
October 9th 2012
Author
Richard L. Tso

Okay, pretty much everyone I know these days navigates through his daily life with one eye glued to a mobile device and another to a screen of some sort. I kid you not. Take a look around the next time you’re on the subway or sitting in an airport lounge ... more...