cmo
Crossing the Ad Frontier: Using Data to Improve Consumer Experience
ADOTAS – The media market is being driven by “Big Data” and technological innovation, creating a fundamental shift in the marketing discipline. Buy-side players are adapting to these changes, integrating analysis and insight with consumer targeting. Publishers and website operators are waking up to these changes too – analyzing their [...] more...
Wrestling Medusa: Allocating Budgets Across Channels
ADOTAS – It’s that time of year again: budget prep. Every fall CMOs across all industries are asked to predict the future without the benefit of a crystal ball or even a new iPad. As technologies and ad innovations rocket by at top speed, matching your revenue and lead generation [...] more...
Social Media Manager: Marketing’s New Left Tackle
ADOTAS – About 10 years ago, around the time that the dot.com bubble burst, many advertising agencies and holding companies made wise investments in research and technology groups. These research groups embraced a new financial structure within the agency, focusing on becoming a profit center rather than simply an expense. By [...] more...
Facebook Fix: CMOs Lukewarm on ROI
ADOTAS – ROI? What ROI? Chief Marketing Officers still aren’t sold on Facebook as a effective marketing tool according to a survey by Bazaarvoice and The CMO Club. Of the 175 executives queried, only 15.4% saw significant ROI from Facebook compared to other social media sites while 20.6% said the ROI was average. [...] more...
Meeting Wars: The CMO’s Pain
ADOTAS — Every time you’re in a meeting with a CMO, don’t you get the impression they’re in a slow burn of pain, especially in big meetings with all of their channel and marketing experts present? Why? Because the CMO’s teams are constantly battling each other for attention (and budget). It doesn’t [...] more...
Marketing Face-Off: A Perspective
What do professional hockey and brand marketing have in common? Call it desperation. In a frantic bid to win back fans, the National Hockey League announced a number of changes in 2005—changes that they hoped would make the game more competitive, more memorable and ultimately more engaging for consumers. They weren’t [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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