cmo



Trulia Adds CMO, Taps Draftfcb SF as its First Agency of Record

Written on
February 14th 2014
Author
AdotasWire

SAN FRANCISCO, February 14, 2014 (ADOTAS) – Trulia (NYSE: TRLA), a leading online marketplace for home buyers, sellers, renters, and real estate professionals, today announced the appointment of Kira Wampler (pictured) as the company’s Chief Marketing Officer. With deep experience leading marketing initiatives for and increasing growth of award-winning products, Kira will lead ... more...

Panicked About Marketing ROI? 3 Ways Your Org Needs to Change

Written on
February 4th 2014
Author
Heather Deason Zynczak

ADOTAS – If you’re panicked about ROI, you’re not alone. In just the last six months, I’ve talked to literally hundreds of marketers at conferences, on sales calls and in my own network. Everyone is feeling increased pressure to show ROI, but they don’t have the data to accurately measure ... more...

Mobile Marketing, Privacy on Tap for RampUp 2014

Written on
February 4th 2014
Author
AdotasWire

SAN FRANCISCO,February 4, 2014 (ADOTAS)–Today LiveRamp, the leading data onboarder enabling marketers to connect their customer databases into every marketing application, announced that its agenda for the upcoming RampUp 2014 is now set and promises to cover many critical issues that will impact Chief Marketing Officers in the near future. ... more...

2014 Outlook: Digital to Surmount TV, DMP Use to Triple

Written on
January 20th 2014
Author
David Jakubowski

ADOTAS — With 2013 in our rear-view mirror, it is interesting to reflect on how much technology and customer behavior has shifted over the year and how these changes will further accelerate industry transformation in 2014. Running in tandem with technology and customer behavior are the practices that define marketing. ... more...

33Across Hires Digital Media Veteran John Haskin as CMO

Written on
January 14th 2014
Author
AdotasWire

NEW YORK, January 14, 2013 (ADOTAS) — 33Across, a leading digital advertising technology company, today announced the appointment of John Haskin as Chief Marketing Officer, along with additional strategic new hires that will help drive the continued expansion and success of the company. In his role as CMO, Haskin will ... more...

10 Tips for CMOs: Is Your Website Ready for the Holidays?

Written on
November 11th 2013
Author
Adotas

ADOTAS – Last year, Black Friday online sales increased 26%, and Shop.org, the digital division of the National Retail Federation, estimates online holiday sales will increase in the 13% to 15% range this year, with e-commerce reaching $61.8 billion. Boom. Is your website ready for prime time? Ektron, a leading CMS provider, has ... more...

The Disruptive and Transformative Influence of Programmatic

Written on
November 6th 2013
Author
Jeff Dossett

ADOTAS – The accelerating transformation of the digital media landscape is unquestionable. Buyers are raising their hands and asking for additional processes and outlets in which to invest digital ad dollars, and the market is adapting more quickly than ever. Programmatic has emerged as one of the most influential – ... more...

The Future CMO: Storyteller, Technologist, Behaviorist

Written on
September 10th 2013
Author
Debi Kleiman

ADOTAS – I have my finger on the pulse of what’s happening in marketing right now, but I’m also always thinking about what’s around the corner and wondering about the future of marketing too. One aspect in flux is the changing role of the CMO. It is becoming far more ... more...

Salesforce’s $2.5B Acquisition of ExactTarget is a ‘Bold Move’

Written on
June 4th 2013
Author
Mike Daly

ADOTAS – Salesforce.com has acquired cloud-marketing platform ExactTarget for the tidy sum of $2.5 billion. In a press release issued today, Salesforce said the acquisition “will further its mission of being the world’s leading CRM platform — one that enables companies to transform how they connect with their customers across sales, ... more...

RTB’s Open Opportunity In The Long Tail

Written on
April 16th 2013
Author
Michael Weaver

ADOTAS — Advertisers large and small will always need big, splashy brand-building ads on high-traffic websites –- look at the growth in native advertising for proof. But they’ll also always need conversions for demonstrable ROI. Fortunately, these two needs aren’t bound by the same set of rules. While high-profile ... more...