cloud-based



IgnitionOne Announces $20 Million Series B Funding

Written on
June 26th 2014
Author
Press Release

NEW YORK, June 26, 2014 (ADOTAS) – IgnitionOne, the global leader in cloud-based digital marketing technology, today announced $20 million in Series B funding led by new investor SoftBank Capital with participation from existing investors including ABS Capital Partners and Brown Savano. This additional capital will enable IgnitionOne to extend its ... more...

SoMedia Introduces New Video Marketing Solution

Written on
April 3rd 2014
Author
Press Release

VANCOUVER, April 3, 2014 (ADOTAS) – SoMedia Networks Inc. (TSX-V:VID) (the “Company” or “SoMedia”), the pioneer of scalable cloud-based video production solutions, today introduced SoMedia Direct, a turnkey video production and video marketing solution for customers of large-scale online web services or marketing companies. SoMedia Direct offers direct access to ... more...

Aarki Studio Launches at ad:tech SF; First Multiscreen Creative Ad Platform Designed for Ease of Use

Written on
March 27th 2014
Author
Press Release

SAN FRANCISCO,  March 26, 2014 (ADOTAS) – Aarki, a leader in interactive and creative advertising, today announces the launch of Aarki Studio, the first multiscreen, cloud-based, creative ad platform built for ease of use. The announcement was made at ad:tech San Francisco, where Aarki is showcasing the new platform. Aarki Studio allows ... more...

Oracle SVP Reggie Bradford Joins Integrate Board of Directors

Written on
January 28th 2014
Author
Press Release

SCOTTSDALE, AZ, January 28, 2014 (ADOTAS)  - Integrate, a cloud-based marketing software and media services provider, announced today that Reggie Bradford (pictured), a three-peat technology entrepreneur who has participated in the launch and development of three leading digital technology start-ups with collective exits delivering approximately $5 Billion for shareholders, has ... more...

Invoca Raises $20 Million in Series C Funding Led by Accel Partners

Written on
January 14th 2014
Author
Press Release

SANTA BARBARA, Calif., January 14, 2014 (ADOTAS) — Invoca, now the largest provider of cloud-based inbound call marketing technology, today announced it closed $20 million in Series C funding led by Accel Partners, with participation from previous investors Upfront Ventures and Rincon Venture Partners. The funding will be used to ... more...

The Most Important Business Tool of the Future: The Mobile App

Written on
December 24th 2013
Author
Ian Schenkel

EDITOR’S NOTE: This article, originally published on April 16, 2013, placed at No. 20 in our 20 most popular articles of the year. ADOTAS — Today we are in a transition in the way we work and the tools we use to work. Since the introduction of the iPhone in 2007, ... more...

Nitro Studio: Gamification As a Tool to Boost Employee Productivity

Written on
April 11th 2013
Author
Joseph Pianese

In 2007, two years after Rajat Paharia founded Bunchball, the first gamification company, the brains there were in the process of transitioning the company from a primarily social engagement company through gaming to one that focused on it’s core ideology: Consumers as well as employees, across the board, want to ... more...

SteelHouse Unleashes New Campaign Technology to Boost Conversion Rates

Written on
April 4th 2013
Author
Press Release

Slingshot™, a new campaign technology in SteelHouse’s cloud-based marketing platform, highlights the importance of sequenced, multi-channel campaigns and proves the performance of view-through attribution. LOS ANGELES, April 4, 2013 (ADOTAS) – SteelHouse (www.SteelHouse.com), a data-driven marketing technology company, today announced the addition of Slingshot™ to its multi-channel marketing platform. Tests ... more...

Entertainment Unicasting: The Meeting Ground for Gen X and Gen Y Advertising

Written on
February 11th 2013
Author
Marlee Rosen

Generation X encompasses the 44 to 50 million Americans born between 1965 and 1980. Members of Generation X are largely in their 30s and early 40s. On the whole, they are more ethnically diverse and better educated than the Baby Boomers. Over 60% of Generation X attended college.  This ... more...

AFAIK: Discovery, AOL, AppNexus, AdVantage Networks, Opera, AK, Silverpop, AdRoll, Phizzle, SupersonicAds, Anametrix

Written on
January 25th 2013
Author
Mike Daly

Discovery has joined the list of top-tier publishers who rely on AOL to help distribute their video content to audiences across the web. Fans of shows like “MythBusters,” “Shark Week,” “Say Yes to the Dress” and “River Monsters” will be able to see clips of their favorite shows on the ... more...