clicks
Agencies + Attribution = Client Retention
ADOTAS – Regardless of what happens with the stock market this week or next week, and regardless of what happens with macroeconomic issues, no one understands the realities of consumer and brand issues in this economic era better than digital ad agencies. You know the 2009 recession has not yet produced [...] more...
From the ‘Trying to Drum Up Controversy Department’: YouTube Including Paid Views in Video View Counts
ADOTAS – Ah, it’s a Monday scandal! YouTube has apparently been counting paid video ads as views for a video, TechCrunch’s Erick Schonfeld reports. In particular, movie trailers get the biggest benefit — 5.8 million views of the 7 million views of the trailer for “The Rise of the Planet of the [...] more...
Facebook Gets More Shared Content, But Twitter Averages More Clicks
ADOTAS – According to data collected from ShareThis’ 300 million monthly unique sharers, Facebook gets the lion’s share of shared content, but content shared on Twitter tends to get clicked on more. According to ShareThis’ report, conducted with StarCom MediaVest Group and Rubicom Partners, sharing drives 10% all Internet traffic and 31% [...] more...
Staying a Step Ahead Is Crucial to Digital Success
ADOTAS – Just a few years ago, client requests were rather generic, mostly buzzword inquiries of the general variety, such as, “What’s up with mobile?” or “I want to build a social presence.” Today, clients are smarter and looking to improve their ROI beyond the novelty stage to extract real, [...] more...
Visibli Gives Sneak Peek Into Competitor Twitter Influence
In the social media realm, it’s growing more important by the day to measure your brand’s influence — but wouldn’t you also like to know how influential the competition is? Visibli is offering just that with its new “Sneak Peek” social analytics service. Calling it “Compete.com for Twitter,” tweeters can type [...] more...
Beyond Clicks: Nailing Down Ad Effectiveness
ADOTAS – For the past decade, advertising was measured by reach, frequency and Gross Rating Points (GRP). However, when online advertising came about, it had a distinct advantage — measuring users’ reaction to the ad that was presented to them. This is how the click was born, and became synonymous with [...] more...
Crank Up the Social Media ROI
ADOTAS – Today through social media it is possible for businesses to connect with hundreds of millions of customers and prospects around the world. Many businesses have already launched Facebook sites and Twitter accounts, and are actively engaging with their fans and followers. However, the majority of online marketers have [...] more...
Understanding the Influence
ADOTAS – According to FastCompany, Pace Lattin (that’s me) is one of the top 10 influential people on the internet. However, according to me, I’m probably not anywhere around the top 10, far from it. The reason I disagree with their entire project and, more important, their rankings is that they [...] more...
CRAPADS Reminds Us What Online Ads Are Really About: Clicks
ADOTAS – An odd email showed up in my inbox yesterday titled, “Clicks are still king!” The press release linked to the website for the Council of Responsible Advertisers Promoting Accepted Digital Solutions — yep, CRAPADS — which promotes the “highest possible standards for the lowest common denominator” and urges visitors [...] more...
Greener Pastures Beyond the Click
ADOTAS – Measurability can be one of the biggest advantages of online advertising; however, it can also be one of the greatest disadvantages — if not used effectively. The online advertising industry notoriously relies on “the click” to determine display advertising effectiveness. Unfortunately, recent research shows that not only are click-through [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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