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Local Pages Slashes Click Fraud With Click Forensics

Written on
February 29th 2008
Author
Editor

ADOTAS — Click fraud is on the rise – it climbed 16.6% in the last quarter of 2007, according to a recent study by Click Forensics, Inc. But the company, which specializes in click fraud prevention, is hoping to thwart the trend. Click Forensics announced today that it is teaming up [...] more...

Cybercriminals Ride Wave of Election Mania to Click Farm City

Written on
February 29th 2008
Author
Editor

ADOTAS — Cybercriminals have found new targets for their dastardly schemes: the election-obsessed. The most eagerly followed election race in recent memory has triggered an avalanche of cybersquatter activity as online speculators try to shake down the public by registering more than 1,900 domain names related to presidential candidates, NetNames [...] more...

Your Ads Are Not For You

Written on
December 21st 2007
Author
Seth Godin

Here’s the puzzling math of advertising, offline and on: • Everybody doesn’t read, remember or click on your ads. • Nobody isn’t the right answer either. In other words, you don’t get 100% attention when you buy an ad. In fact, you don’t get 50% attention or even 1%. If you’re very very good and [...] more...


Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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