click_to_call
ADOTAS Conversations: A Tell-All on Click-to-Call with eStara’s John Federman
As part of ADOTAS’ continuing efforts to get you closer to our industry’s heavyweights, this week we sat down with John Federman, CEO of click-to-call and call tracking solutions company eStara. John gives us the inside scoop about this growing technology, what he’s learned since his former post as CEO [...] more...
Taking a Bite Out of Google’s Third Party Cookies
In addition to testing Click-To-Call ads for AdWords, Google is quietly testing an addition to AdSense: 3rd party cookies for tracking image ads. Last week, some AdWords publishers received an email from the AdSense team advising them of the test. Part of the letter reads: “To track the performance of a campaign, [...] more...
Google AdWords Testing Click-To-Call
You may or may not have noticed the little green telephone icon that has been showing up in Google AdWords ads. Yesterday, Seth Godin did. Google is apparently trying out a new AdWords Click-To-Call feature. (So far, Click-To-Call ads have only been observed on ads for hotels.) If you click on [...] more...
Weather Channel Invites Mobile Users to Island Paradise
Weather Channel Interactive, one of the more recognizable destinations for mobile web browsing, announced Monday that it will introduce click-to-call advertising on its mobile site. The ads, created by Atlanta-based Fitzgerald + Co. for the Aruba Tourism Board, will take the form of a clickable banner that leads users to [...] more...
Google Shrinks Search Tools, Goes Patent-Hunting
Though it’s rapidly expanding into a media conglomerate, Google has by no means forgotten about its fundamental services—namely, search. In fact, on Thursday, the industry leader announced plans to unveil new, higher-capacity systems designed to meet the growing need to search for documents inside businesses. Google’s new product line of “Mini” [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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