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click_to_call



ADOTAS Conversations: A Tell-All on Click-to-Call with eStara’s John Federman

Written on
March 30th 2006
Author
Jaime Gottlieb

As part of ADOTAS’ continuing efforts to get you closer to our industry’s heavyweights, this week we sat down with John Federman, CEO of click-to-call and call tracking solutions company eStara. John gives us the inside scoop about this growing technology, what he’s learned since his former post as CEO [...] more...

Taking a Bite Out of Google’s Third Party Cookies

Written on
February 16th 2006
Author
Kenneth Musante

In addition to testing Click-To-Call ads for AdWords, Google is quietly testing an addition to AdSense: 3rd party cookies for tracking image ads. Last week, some AdWords publishers received an email from the AdSense team advising them of the test. Part of the letter reads: “To track the performance of a campaign, [...] more...

Google AdWords Testing Click-To-Call

Written on
February 14th 2006
Author
Editor

You may or may not have noticed the little green telephone icon that has been showing up in Google AdWords ads. Yesterday, Seth Godin did. Google is apparently trying out a new AdWords Click-To-Call feature. (So far, Click-To-Call ads have only been observed on ads for hotels.) If you click on [...] more...

Weather Channel Invites Mobile Users to Island Paradise

Written on
February 7th 2006
Author
Editor

Weather Channel Interactive, one of the more recognizable destinations for mobile web browsing, announced Monday that it will introduce click-to-call advertising on its mobile site. The ads, created by Atlanta-based Fitzgerald + Co. for the Aruba Tourism Board, will take the form of a clickable banner that leads users to [...] more...

Google Shrinks Search Tools, Goes Patent-Hunting

Written on
January 12th 2006
Author
Editor

Though it’s rapidly expanding into a media conglomerate, Google has by no means forgotten about its fundamental services—namely, search. In fact, on Thursday, the industry leader announced plans to unveil new, higher-capacity systems designed to meet the growing need to search for documents inside businesses. Google’s new product line of “Mini” [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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