click_fraud
PPC’s Not DOA: Examining the Strategies of the PPC and ROI “Stretch”
Much has been written recently about online advertisers shifting away from traditional pay per click (PPC) campaigns in favor of new cost per action (CPA) models. Even Google, one of the founding fathers of PPC, which got fat dining at its buffet, has stuck its mammoth toe into the [...] more...
Yahoo Appoints Exec to Combat Click Fraud
In an effort to combat click fraud within its web search advertising business and reassure its advertiser base, Yahoo appointed Reggie Davis yesterday as the senior executive in charge of the manner. A former associate general counsel for Yahoo, Davis, who will be the first person in this position focused on [...] more...
GenieKnows Conjures Click Fraud Filter
GenieKnows.com, a Nova Scotia-based search engine and interactive technology developer, has launched Genie Shield, a click fraud filtering service that promises to banish traffic from false clicks for good. Genie Shield is a technology suite that includes conversion monitoring, automatic click and traffic elimination, and click pattern analysis. The conversion tracking [...] more...
Click Forensics Achieves $5 million in Series A Funding
Click Forensics announced today that it has secured $5 million in a Series A funding round led by Austin Ventures and Shasta Ventures, which will enable the click fraud monitoring and reporting company to expand on several realms. Along with marketing and solutions expansion for online advertisers, Click Forensics [...] more...
Hosting.com Wins National Science Foundation Grant to Study Click Fraud
Hosting and collocation company Hosting.com has just won a STTR Phase I grant from the National Science Foundation (NSF) to help develop technology that detects and prevents fraudulent clicks in pay-per-click systems. In May 2006, Hosting.com launched a year-long study to examine click fraud through its Hosting.com Labs think tank. Research [...] more...
Hijacked on Google, Keyjacked on YouTube
My first attempt at online marketing was a shocker to this traditional advertising veteran. Even as a beginner it was easy to understand that what I witnessed was unethical and was diminishing the ROI for advertisers both directly and indirectly. Directly the result was to reduce click through rates [...] more...
Report: Click Fraud Hits Record High in 2006
Click fraud rates reached 14.2% in the fourth quarter of 2006, the highest of the year, according to a report released today by Click Forensics. Forensics measured the pay-per-click campaigns of both large and small advertisers that are part of the measurement company’s Click Fraud Network. Click Forensics also reports a [...] more...
Advertisers are Getting Hosed by PPC Ad Networks!
When you go to a car wash, no matter what wax and shine extras you decide to choose, all wash results should be same — a good car cleaning! Advertisers are getting hosed by PPC ad networks. Networks need to be vigilant about their own traffic, but are [...] more...
Choose or Lose (Money): Why Power of Choice is the Ultimate Click Fraud-Fighting Tool
From the recent BusinessWeek article to the daily Newsletter publications and Blog entries, the issue of click fraud continues to come to the forefront of the Internet Advertising industry. The issue has increased in significance to that point that fighting click fraud has become an industry unto itself with companies [...] more...
Leading Advertisers, Agencies Join Click Quality Council
Third-party technology provider Click Forensics today announced that major online advertisers, VISA and LendingTree, as well as agencies Carat Fusion and Agency.com have joined the newly formed Click Quality Council (CQC). The Council’s objective is to establish a forum for advertising industry leaders to discuss Pay-Per-Click quality issues and to ensure [...] more...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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