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click-to-call



Click-To-Call Campaign Promotes ‘The Signal’

Written on
March 21st 2008
Author
Editor

ADOTAS - Ringleader Digital, a next-generation mobile advertising company announced today, the success of its mobile click-to-call campaign designed to promote Magnolia Pictures’ latest horror movie, “The Signal.” The viral campaign has yielded a 16% response rate within its target demographic, meaning thousands of people to date have clicked to hear [...] more...

VariTalk, VoIP Inc. Create Personalized 30 Rock Campaign

Written on
December 20th 2006
Author
Editor

Fans of NBC’s 30 Rock, which debuted in October, can now send personalized holiday messages from actor Alec Baldwin. Through the voice of the popular Golden Globe nominee, fans of the show will be able to send personalized email messages and phone messages by going to the 30 Rock [...] more...

Click-to-Call Mythbusting: Why the Marketing Strategy is More than Just a Flavor of the Week

Written on
November 28th 2006
Author
John Federman

In the past year, click-to-call has been cast in the limelight, and for good reason: enterprises, search engines, online publishers and interactive agencies have all found new and exciting applications for the technology, and are leveraging it in innovative ways to proactively connect buyers and sellers. But with any new [...] more...

Google’s Click-to-Call Now Official

Written on
November 17th 2006
Author
Editor

Google Maps now have a click-to-call feature, according to the official Google Blog, and will connect customers directly to local businesses as if they had dialed their telephones. When users search for local businesses on Google Maps, they’re presented with company information, plus a new “call” link. Users type in their [...] more...

Report: Click-to-Call Risky?

Written on
October 27th 2006
Author
Editor

According to “Click-to-Talk and the Future of e-Commerce”, a new report released by telecom market research firm Pike & Fischer says that click-to-call systems, which let online shoppers immediately talk to an online sales representative via VoIP, may not be safe or readily accepted by customers. Pike & Fischer maintains that [...] more...

ATG Acquires Click-to-Call Provider eStara

Written on
September 19th 2006
Author
Editor

Art Technology Group (ATG) and eStara have signed an agreement that allows for ATG’s acquisition of eStara in a stock and cash merger transaction. The merger will bring eStara’s Click-to-Call, Click-to-Chat, and Call Tracking solutions to ATG’s retailer-to-consumer linking systems. eStara provides technology for approximately 350 customers to increase online sales [...] more...


Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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