click-to-call
Click-To-Call Campaign Promotes ‘The Signal’
ADOTAS – Ringleader Digital, a next-generation mobile advertising company announced today, the success of its mobile click-to-call campaign designed to promote Magnolia Pictures’ latest horror movie, “The Signal.” The viral campaign has yielded a 16% response rate within its target demographic, meaning thousands of people to date have clicked to hear [...] more...
VariTalk, VoIP Inc. Create Personalized 30 Rock Campaign
Fans of NBC’s 30 Rock, which debuted in October, can now send personalized holiday messages from actor Alec Baldwin. Through the voice of the popular Golden Globe nominee, fans of the show will be able to send personalized email messages and phone messages by going to the 30 Rock [...] more...
Click-to-Call Mythbusting: Why the Marketing Strategy is More than Just a Flavor of the Week
In the past year, click-to-call has been cast in the limelight, and for good reason: enterprises, search engines, online publishers and interactive agencies have all found new and exciting applications for the technology, and are leveraging it in innovative ways to proactively connect buyers and sellers. But with any new [...] more...
Google’s Click-to-Call Now Official
Google Maps now have a click-to-call feature, according to the official Google Blog, and will connect customers directly to local businesses as if they had dialed their telephones. When users search for local businesses on Google Maps, they’re presented with company information, plus a new “call” link. Users type in their [...] more...
Report: Click-to-Call Risky?
According to “Click-to-Talk and the Future of e-Commerce”, a new report released by telecom market research firm Pike & Fischer says that click-to-call systems, which let online shoppers immediately talk to an online sales representative via VoIP, may not be safe or readily accepted by customers. Pike & Fischer maintains that [...] more...
ATG Acquires Click-to-Call Provider eStara
Art Technology Group (ATG) and eStara have signed an agreement that allows for ATG’s acquisition of eStara in a stock and cash merger transaction. The merger will bring eStara’s Click-to-Call, Click-to-Chat, and Call Tracking solutions to ATG’s retailer-to-consumer linking systems. eStara provides technology for approximately 350 customers to increase online sales [...] more...
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Latest News
- Got Funds? Magnetic Rakes in $1.25 Million Before Formal Launch March 22nd 2010 ADOTAS – To advance its goal of simplifying the process [...] more »
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- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
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- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
Features
- Semantics Go Mainstream March 22nd 2010
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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