click-to-call

Warming Up to Call Measurement

Written on: August 17th 2010
Author: Stephen Cravens

ADOTAS – Website specialists have gotten really good, testing and optimizing their way into creating well-oiled checkout machines. The scalability of the digital storefront makes MBAs and scrappy entrepreneurs alike sing in perfect harmony. The part of our brain that loves completeness admires the elegance of analyzing online conversions. There is [...] more...

Click-To-Call Campaign Promotes ‘The Signal’

Written on: March 21st 2008
Author: Sarah Novotny

ADOTAS – Ringleader Digital, a next-generation mobile advertising company announced today, the success of its mobile click-to-call campaign designed to promote Magnolia Pictures’ latest horror movie, “The Signal.” The viral campaign has yielded a 16% response rate within its target demographic, meaning thousands of people to date have clicked to hear [...] more...

VariTalk, VoIP Inc. Create Personalized 30 Rock Campaign

Written on: December 20th 2006
Author: Sarah Novotny

Fans of NBC’s 30 Rock, which debuted in October, can now send personalized holiday messages from actor Alec Baldwin. Through the voice of the popular Golden Globe nominee, fans of the show will be able to send personalized email messages and phone messages by going to the 30 Rock [...] more...

Click-to-Call Mythbusting: Why the Marketing Strategy is More than Just a Flavor of the Week

Written on: November 28th 2006
Author: John Federman

In the past year, click-to-call has been cast in the limelight, and for good reason: enterprises, search engines, online publishers and interactive agencies have all found new and exciting applications for the technology, and are leveraging it in innovative ways to proactively connect buyers and sellers. But with any new [...] more...

Google’s Click-to-Call Now Official

Written on: November 17th 2006
Author: Sarah Novotny

Google Maps now have a click-to-call feature, according to the official Google Blog, and will connect customers directly to local businesses as if they had dialed their telephones. When users search for local businesses on Google Maps, they’re presented with company information, plus a new “call” link. Users type in their [...] more...

Report: Click-to-Call Risky?

Written on: October 27th 2006
Author: Sarah Novotny

According to “Click-to-Talk and the Future of e-Commerce”, a new report released by telecom market research firm Pike & Fischer says that click-to-call systems, which let online shoppers immediately talk to an online sales representative via VoIP, may not be safe or readily accepted by customers. Pike & Fischer maintains that [...] more...

ATG Acquires Click-to-Call Provider eStara

Written on: September 19th 2006
Author: Sarah Novotny

Art Technology Group (ATG) and eStara have signed an agreement that allows for ATG’s acquisition of eStara in a stock and cash merger transaction. The merger will bring eStara’s Click-to-Call, Click-to-Chat, and Call Tracking solutions to ATG’s retailer-to-consumer linking systems. eStara provides technology for approximately 350 customers to increase online sales [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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