click-to-call



Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way

Written on
May 16th 2013
Author
Daniel Laury

ADOTAS – Tony Stark aka Iron Man is restless. The self-described genius, billionaire, playboy, and philanthropist sits alone, building dozens of Iron Man suits, while girlfriend Pepper Potts frets. Tony’s obsession with technology causes a love triangle — between himself, Pepper, and those amazing suits. While most of us don’t claim ... more...

MediaWhiz Launches Mobile Performance Marketing Practice

Written on
March 18th 2013
Author
Press Release

LAS VEGAS and NEW YORK (March 18, 2013) — Performance marketing agency MediaWhiz kicked off LeadsCon Las Vegas today by announcing the launch of its mobile performance marketing practice. The service will provide clients and publishers with mobile performance marketing campaigns and offers across a wide range of online marketing channels, ... more...

Beyond Call Tracking: Call Marketing Automation Delivers the ROI

Written on
February 26th 2013
Author
Jason Spievak

U.S. businesses spend more than $300 billion on advertising each year, but only about 15% of that is spent on online advertising. The other quarter trillion dollars is spent each year not to drive a click but to drive a store visit or a phone call – tens of billions ... more...

New Rovi Ad Network Feature Increases Engagement on Connected TV Devices

Written on
October 12th 2012
Author
Press Release

SANTA CLARA (October 11, 2012) — Rovi Corporation (NASDAQ: ROVI), driving digital entertainment innovation, today announced the availability of a new Rovi Advertising Network polling feature that allows marketers to increase brand engagement across smart TV devices. Designed to empower viewers to voice their opinions and respond to surveys, polling ... more...

How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets

Written on
May 23rd 2012
Author
John Busby

ADOTAS – Mobile click-to-call ads are a great way for consumers to connect with businesses, and a new generation of call spammers agrees — sometimes generating hundreds of thousands of phone calls per day from your mobile advertising campaigns and then disappearing.  This new class of spammers capitalizes on the ... more...

Warming Up to Call Measurement

Written on
August 17th 2010
Author
Stephen Cravens

ADOTAS – Website specialists have gotten really good, testing and optimizing their way into creating well-oiled checkout machines. The scalability of the digital storefront makes MBAs and scrappy entrepreneurs alike sing in perfect harmony. The part of our brain that loves completeness admires the elegance of analyzing online conversions. There is ... more...

Click-To-Call Campaign Promotes ‘The Signal’

Written on
March 21st 2008
Author
Sarah Novotny

ADOTAS – Ringleader Digital, a next-generation mobile advertising company announced today, the success of its mobile click-to-call campaign designed to promote Magnolia Pictures’ latest horror movie, “The Signal.” The viral campaign has yielded a 16% response rate within its target demographic, meaning thousands of people to date have clicked to hear ... more...

VariTalk, VoIP Inc. Create Personalized 30 Rock Campaign

Written on
December 20th 2006
Author
Sarah Novotny

Fans of NBC’s 30 Rock, which debuted in October, can now send personalized holiday messages from actor Alec Baldwin. Through the voice of the popular Golden Globe nominee, fans of the show will be able to send personalized email messages and phone messages by going to the 30 Rock ... more...

Click-to-Call Mythbusting: Why the Marketing Strategy is More than Just a Flavor of the Week

Written on
November 28th 2006
Author
John Federman

In the past year, click-to-call has been cast in the limelight, and for good reason: enterprises, search engines, online publishers and interactive agencies have all found new and exciting applications for the technology, and are leveraging it in innovative ways to proactively connect buyers and sellers. But with any new ... more...

Google’s Click-to-Call Now Official

Written on
November 17th 2006
Author
Sarah Novotny

Google Maps now have a click-to-call feature, according to the official Google Blog, and will connect customers directly to local businesses as if they had dialed their telephones. When users search for local businesses on Google Maps, they’re presented with company information, plus a new “call” link. Users type in their ... more...