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Microsoft Expands Display Ad Business With Rapt Buy
ADOTAS — Microsoft Corp. bought online advertising management company Rapt Inc. today. In a statement, the software company said it will provide clients with an integrated asset and inventory management system – and help Web publishers control how they package and price online advertisements. Financial terms of the deal were [...] more...
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Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
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