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click-through-rates



iPhone Users Not Clicking on Ads

Written on
October 9th 2008
Author
Kathleen

ADOTAS – iPhone users are dissatisfied with mobile portals of popular news sites, a new study Keynote produced reports. Click-through rates on ads are also very low. “The iPhone is a breakthrough mobile smart phone,” said Dan Richards, senior product manager at Keynote, “but our Keynote WebEffective study shows that the [...] more...

hakia Boosts Semantic Search Capabilities

Written on
June 12th 2008
Author
Kathleen

ADOTAS – Hypochondriacs – get psyched: there’s a new outlet for diagnosing a variety of ominous symptoms. hakia, a semantic search engine, announced that it has boosted its health and medical search capabilities with PubMed. hakia said it has added more than 10 million abstracts from PubMed – a medical database [...] more...

Gaming Company: Gaming Ads Work!

Written on
June 6th 2008
Author
Kathleen

ADOTAS – In a shocking development, mobile game advertising network Greystripe has released a report saying companies should allocate more of their ad spend toward mobile games. The company isn’t just spitting into the wind though – it gathered data from several sources (GameJump.com, Dynamic Logic, Insight Express and Greystripe’s [...] more...

SMS Marketing Gr8T: Report

Written on
May 27th 2008
Author
Kathleen

ADOTAS – SMS marketing is the new hotness, according to a report in The Wall Street Journal. A slew of companies are tapping into the cellphone text message market — Coors just added a text component to its traditional sponsorship of the NFL Draft, the Journal reports. So why the heightened [...] more...

Should Google Brace Itself for an Ad Backlash?

Written on
April 4th 2008
Author
Kathleen

ADOTAS – Will Google face a backlash from advertisers because of its plummeting click-through rates? Here’s the thing: because of a recent price change, advertisers are now paying more for less. In March, Google changed its AdWords algorithm, which means that some advertising are paying much higher rates … yet their [...] more...

Report: Marketers Have “Trust Issues” About Online Advertising

Written on
March 27th 2008
Author
Editor

ADOTAS — A report from The Fournaise Marketing Group, a company that tracks marketing effectiveness on and offline, found that 78% of North American marketers who launched interactive advertising campaigns questioned the returns on their investment. They also found that 68% of online marketers worldwide didn’t know if they could trust [...] more...

Local Solution Capitalizes on Mobile Ad Market With Ringleader

Written on
March 26th 2008
Author
Editor

ADOTAS — Ringleader Digital, a third-party ad-serving network for mobile devices today announced that it will deliver ads to Local Solutions Network Inc.’s Local Wireless network – a mobile network comprised of local media content. With the new deal, Ringleader’s third-party interactive advertising network will make an additional 50 million impressions [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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