click-through-rates
Click-through rates up by cutting ads
ADOTAS — An abundance of inventory and falling prices don’t always mean falling revenue, but SmartMoney has tried a new tack to keep advertisers and prices stable. The personal finance site started to cut down the number of ads, especially the low-performing ones, and increasing its click-through rates, according to AdAge. [...] more...
iPhone Users Not Clicking on Ads
ADOTAS – iPhone users are dissatisfied with mobile portals of popular news sites, a new study Keynote produced reports. Click-through rates on ads are also very low. “The iPhone is a breakthrough mobile smart phone,” said Dan Richards, senior product manager at Keynote, “but our Keynote WebEffective study shows that the [...] more...
hakia Boosts Semantic Search Capabilities
ADOTAS – Hypochondriacs – get psyched: there’s a new outlet for diagnosing a variety of ominous symptoms. hakia, a semantic search engine, announced that it has boosted its health and medical search capabilities with PubMed. hakia said it has added more than 10 million abstracts from PubMed – a medical database [...] more...
Gaming Company: Gaming Ads Work!
ADOTAS – In a shocking development, mobile game advertising network Greystripe has released a report saying companies should allocate more of their ad spend toward mobile games. The company isn’t just spitting into the wind though – it gathered data from several sources (GameJump.com, Dynamic Logic, Insight Express and Greystripe’s [...] more...
Should Google Brace Itself for an Ad Backlash?
ADOTAS – Will Google face a backlash from advertisers because of its plummeting click-through rates? Here’s the thing: because of a recent price change, advertisers are now paying more for less. In March, Google changed its AdWords algorithm, which means that some advertising are paying much higher rates … yet their [...] more...
Report: Marketers Have “Trust Issues” About Online Advertising
ADOTAS — A report from The Fournaise Marketing Group, a company that tracks marketing effectiveness on and offline, found that 78% of North American marketers who launched interactive advertising campaigns questioned the returns on their investment. They also found that 68% of online marketers worldwide didn’t know if they could trust [...] more...
Local Solution Capitalizes on Mobile Ad Market With Ringleader
ADOTAS — Ringleader Digital, a third-party ad-serving network for mobile devices today announced that it will deliver ads to Local Solutions Network Inc.’s Local Wireless network – a mobile network comprised of local media content. With the new deal, Ringleader’s third-party interactive advertising network will make an additional 50 million impressions [...] more...
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Communications Fellow
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
