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Answers Served: Media6Degrees Frames Social Targeting for Video

Written on
December 10th 2010
Author
Gavin Dunaway

ADOTAS – Its potential has been touted for years, but it seems that online video advertising has finally hit its stride in 2010. eMarketer predicts $1.42 billion in spend this year compared to $1.02 billion in 2009. That figure will grow to nearly $2 billion in 2011 and $5.71 billion [...] more...

Lohan as Monroe Brings 336% Increase In Site Visits

Written on
March 4th 2008
Author
Sarah Novotny

 ADOTAS – Research put out by Hitwise has indicated that the market share of US visits to the News and Media category online increased by 22% for the week ending February 23rd compared to the same week last year. Over the past two weeks the category reached the highest it’s [...] more...

A “Hit” Don’t Mean Sh*t!

Written on
October 23rd 2007
Author
Steve M. Parker Jr.

On a shelf in my office there is a one-million-dollar-bill encased in a plastic brick frame with the date June 27, 1997 etched on the front.  It was a corporate award given to me while working at a Fortune 500 firm in their Interactive Marketing department.  The company had surpassed [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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