click-through-rate



Videology: Over 90% of Video Advertisers Buy in a Reserved, TV-Like Fashion

Written on
June 4th 2014
Author
Press Release

NEW YORK,June 4, 2014 (ADOTAS) — Videology – one of the world’s largest video advertising platforms – today released its 1st-quarter 2014 findings on the video advertising market in the United States, which shows the vast majority of advertisers are buying their online video ads the same way they do ... more...

Language Localization: Pushing Mobile Ad Conversion Across the Globe

Written on
April 24th 2014
Author
Jud Bowman

ADOTAS – Language localization is a key performance differentiator for mobile marketers that has proven to drive increased click-through rates and conversions. As marketers continue to find new ways to be competitive in the space, the need for language-related services is increasing, especially with smartphone usage skyrocketing worldwide. Let’s explore ... more...

The Publisher’s Reader Satisfaction and Revenue Dilemma

Written on
February 14th 2014
Author
Greg Keller

ADOTAS – How do good-looking Olympians, CTRs and Manhattan real estate come together? Well, let’s take a step back first, review the basics and get to the real issues faced by web publishers, which is what the connection is really all about. So where to start? It all begins with ... more...

RIP, CTR: Advertising Has Changed, So Should Our Metrics

Written on
December 27th 2013
Author
Richard L. Tso

EDITOR’S NOTE: This article, originally published on January 14, 2013, placed at No. 9 in our 20 most popular articles of the year. ADOTAS – Within the industry, so many of us are still holding onto stale weights and measures that may be great for beefing up agency campaign reports, but ... more...

Stop Treating Social Like Display!

Written on
December 27th 2013
Author
Thomas Moyer

EDITOR’S NOTE: This article, originally published on January 4, 2013, placed at No. 10 in our 20 most popular articles of the year. ADOTAS – Social media ad spending is on the rise, with BIA/Kelsey projecting that social media ad spending will reach $9.8 billion by 2016, representing an annual growth ... more...

How Interactive Video is Helping Brands Engage with Their Customers

Written on
December 5th 2013
Author
Erika Trautman

ADOTAS – Video is no longer just a lean-back experience. With the touch-heavy world of mobile devices, video is becoming more of a lean-forward, interactive experience. Digital video can support user interaction through gestures, voice, touch and clicks, and brands in the know are implementing Interactive Video (IV) projects into ... more...

Adobe Report Finds Twitter Revenue Per Visit Up 300%; Facebook Strong On Ad ROI

Written on
October 28th 2013
Author
Press Release

SAN JOSE, October 28, 2013 (ADOTAS) — Adobe (Nasdaq: ADBE) today released its first annual Social Media Intelligence report examining paid, earned and owned social media trends. Key findings of the Adobe Digital Index report show Twitter and Pinterest with the biggest, year-over-year (YoY) jump in revenue per visitor (RPV) ... more...

Consumers Are Uniquely Engaged With Advertising In Mobile Games

Written on
September 20th 2013
Author
Oscar Diele

ADOTAS — The wide-reaching popularity of games such as Candy Crush Saga or Dream Pet Link, alongside the rapid growth of tablets and smartphones, have ensured that gaming is now everywhere and very much part of our everyday lives. As a result, the advertising that accompanies these games is proving ... more...

Online Video Advertising: Tips For More Effective Targeting & Measurement

Written on
September 12th 2013
Author
Joe Lichtenberg

ADOTAS — Online video advertising is rising at an unprecedented rate, and not just because services like Hulu and Netflix are enabling streaming entertainment online. Video advertising is taking off because brand managers are realizing the positive impact that video can have on their ability to attract and engage with ... more...

Who Will Lead The Charge Toward Tablet Optimization?

Written on
September 3rd 2013
Author
Dan Meehan

ADOTAS — As the digital media and advertising marketplace continues to evolve, tablet and mobile media have taken center stage.  It’s no secret that consumer behavior typically drives the media industry.  Media consumption from tablet devices continues to explode, mostly at the expense of desktop/PC time spent.  Much has been made ... more...