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click-fraud

Bigreds Sees Red, Sues Yahoo for $1M

Written on: April 17th 2008
Author: Kathleen

ADOTAS — Online retailer Bigreds.com has filed a $1 million lawsuit against Yahoo Inc. The online collectibles retailer said it knowingly used a pay-per-click service operated by Yahoo, but alleged it was overcharged by thousands of dollars because of click fraud Yahoo failed to stamp out. Bigreds.com reportedly says it used [...] more...

Local Pages Slashes Click Fraud With Click Forensics

Written on: February 29th 2008
Author: Editor

ADOTAS — Click fraud is on the rise – it climbed 16.6% in the last quarter of 2007, according to a recent study by Click Forensics, Inc. But the company, which specializes in click fraud prevention, is hoping to thwart the trend. Click Forensics announced today that it is teaming up [...] more...

Click Fraud Climbs 16.6% In Q4

Written on: January 31st 2008
Author: Alternative Media

Click Forensics™, Inc. today released industry pay-per-click (PPC) fraud figures for the fourth quarter 2007 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index. Now in its third year, the Click Fraud Index monitors and reports on data gathered from the Click Fraud Network™, [...] more...

Click Fraud For Content Networks Reaches 28%

Written on: December 7th 2007
Author: Editor

During the third quarter Click Forensics found that one out of four clicks on ads on content networks were fraudulent in its quarterly Click Fraud Index. Click Fraud as a whole increased by less than 1%, however on content networks fraud increased to 28.1%. This is a 10 point growth [...] more...

Yahoo Speaks: Click Fraud Not So High

Written on: July 25th 2007
Author: Editor

Click Forensics had put out a report recently that stated that click fraud was at an all-time high at 15.8% the internet over. Well this report is getting some backlash from an InfoWorld story that states transparency and accurate math may have been lacking on the part of the advertisers [...] more...

Beware! Botnets Master Click Fraud!

Written on: July 20th 2007
Author: Editor

In the second quarter the average click fraud rate on search engine content networks was 25.6% which means that more than a quarter of clicks for contextual ads were fraudulent. The industry as a whole suffered an increase of 1%, claiming a 16% average click fraud rate. Industry insiders gossip that [...] more...

Grad Student Scores Federal Grant for Click Fraud Research

Written on: December 28th 2006
Author: Editor

Graduate student Li Ge of the University of Louisville has been given a $149,923 grant from the National Science Foundation (NSF) to pursue his work in data mining and click-fraud detection. The grant is part of Phase I of the NSF’s Small Business Technology Transfer program (STTR). Ge has been working [...] more...

Flipping Fraud: Why CPA Signifies the Logical Step for Advertisers and Networks

Written on: December 26th 2006
Author: Chad Little

At the recent ad:tech event in New York, one of the most common words or phrases making the rounds on the exhibit floor (other than ‘Datran Media Party’) was ‘CPA’ or ‘Cost Per Acquisition’. The CPA auction model is a natural response to advertiser’s fear of click fraud in addition to [...] more...

Click Fraud’s Unseen Downside: How the Search Dilemma is Dividing Small Business and PPC

Written on: December 6th 2006
Author: Michael Stebbins

Click fraud has been getting a lot of attention lately, with various repercussions from the Google settlement. But there is an unexpected, and unfortunate, consequence of click fraud that is just coming to the forefront: a large number of small businesses are abandoning pay-per-click (PPC) campaigns altogether. Case in point: Rebecca [...] more...

Carat Fusion Joins Anti-Click Fraud Network

Written on: December 4th 2006
Author: Editor

Direct response digital marketing agency Carat Fusion has joined more than 3,000 other advertisers and agencies as part of the Click Fraud Network, a click fraud detection service operated by online advertising developer Click Forensics. The deal will help Carat identify and discard bad or fraudulent clicks, with the hopes [...] more...

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...