click-fraud
Lead Gen: The Fraud Paradox
DM CONFIDENTIAL – If I told you that a company was running a business doing 90% fraud and billing more than $10,000 a month, what would you think? In many ways, it’s unintentionally a trick question. Those in the performance marketing space would answer, yes, they could believe it. Not [...] more...
Risks and Rewards of Lead Generation
ADOTAS – If you’re taking your marketing dollars and betting them all on acquisition this year, you may need a crash course in acquisition’s risks and rewards! Both can be plentiful, but without a solid understanding of the space’s intricacies, your brand and budget could be on their own collision [...] more...
Adometry Discovers Massive Cross-Channel Ad Hijacking Scam
ADOTAS – Just when you thought your ads were safe, Adometry (formerly traffic monitor Click Forensics before a merger with ad verifier Adometry) has discovered a sophisticated new kind of click fraud that effects video, display and search ads — in fact, it’s the first attack the company has seen that co-ordinates [...] more...
Click Forensics Takes Adometry’s Name With Its Tech
ADOTAS – Traffic monitor Click Forensics and ad verifier Adometry are looking to be the talk of the online advertising space with their nontraditional integration — can you believe the acquirer is taking the acquiree’s name? Heavens to Betsy! Click Forensics has bought Adometry and the conjoined company will go by Adometry. Originally focused [...] more...
Fingerprinting Devices With BlueCava
ADOTAS – Think about it like this, BlueCava CEO Dave Norris says: you bring your car to the parking lot of a local store. The guy at the register sees it and remembers you — he greets you as you walk in, maybe asks if you need more of this [...] more...
Anchor Intelligence: Click Fraudsters Still Running Rampant
ADOTAS – It may be popular for those in the industry to spout that the “Wild West” days of Internet advertising are over, but Anchor Intelligence is seeing as much attempted click fraud as ever. Although it slightly decreased quarter-over-quarter, the company noted in its second quarter “Traffic Quality Report” [...] more...
The Amazing Click Forensics Predicts Your Traffic Quality
ADOTAS – Step right up, step right up, ladies and gentleman, ad networks and pubs — behold as the amazing Click Forensics predicts the quality of the traffic coming your way with its new Search Quality Score. Is there a conversion looming in your future? Fraudulent activity you should sidestep? The [...] more...
High Noon for Industry Security
ADOTAS – When I told several of my colleagues in the security arena nine months ago that I was resigning my position as the director of security enforcement for MySpace to take on a security role for the online advertising firm Epic Advertising, their first statement was, “Security for an [...] more...
Click Fraud: Using Attribution to Mitigate Risk
ADOTAS – Thanks to the influx of the Internet over the past decade, we have all have heard the nightmarish stories of online gone bad, from tales of major security breaches at top retailers to website hacks, spammers and related blunders. And fortunately, marketing departments have gone largely unscathed — [...] more...
The Year and Holidays in Click Fraud
ADOTAS – Two new reports out suggest that click fraud is still rampant; however, one company saw a surprisingly low percentage over the normally flagrant holiday season. According to Anchor Intelligence’s Traffic Quality 2009 report, attempted click fraud accounted for approximately one in every four clicks across Anchor’s network. The rate [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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