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click-fraud



ADWEEK: Suspicious Web Domains Cost the Online Ad Business $400M Per Year

Written on
April 22nd 2013
Author
AdWeek

ADOTAS (via ADWEEK) – According to an analysis by RadiumOne, there are 1,724 Web domains that share at least 10 percent of their audience with a group of worst-offender sites uncovered by Adweek, and 254 domains have an overlap of greater than 50 percent. Among the companies showing up include [...] more...

Programmatic Advertising’s Dirty Little Secret Gets Bigger: Fraud is on the Rise

Written on
April 18th 2013
Author
Andrew Pancer

ADOTAS – Programmatic buying should be a boon for advertisers. It should be a powerful tool for them to reach relevant audiences at scale in an increasingly fragmented media environment. In theory, it increases the accuracy of their targeted advertising efforts while eliminating wasted spend. There is a plethora of [...] more...

Today’s Burning Question: Is the Industry Overrun with Botnets?

Written on
March 22nd 2013
Author
Mike Daly

ADOTAS – Inspired by recent coverage of the issue by both AdWeek and AdExchanger, we asked our panel of industry leaders: “Has botnet traffic increased exponentially in the age of programmatic buying and RTB, and if so, what can be done to combat it?” Here are their responses: “I don’t think this is a new [...] more...

Blogshare: ‘Learning From Pinterest: How the Ad Tech Industry Can Help Fight Fraud’

Written on
March 7th 2013
Author
Adotas

The latest blog post on The MakeGood from Andrew Casale, VP Strategy for Casale Media, is titled “Learning From Pinterest: How the AdTech Industry Can Help Fight Ad Fraud.” The crux of the article is about using the domain name registration date to verify whether a site is suspicious or [...] more...

Study: 40 Percent of Mobile Ad Clicks Are Useless

Written on
September 4th 2012
Author
Mike Daly

Mobile app marketing platform Trademob conducted a study in June that examined 6 million ad clicks from mobile devices. Among its findings: 4 of every 10 ad clicks are useless and generate a conversion rate of less than 0.1 percent. 18 percent of all ad clicks are fraudulent, often the result of bots. 22 [...] more...

Lead Gen: The Fraud Paradox

Written on
October 28th 2011
Author
DM Confidential

DM CONFIDENTIAL – If I told you that a company was running a business doing 90% fraud and billing more than $10,000 a month, what would you think? In many ways, it’s unintentionally a trick question. Those in the performance marketing space would answer, yes, they could believe it. Not [...] more...

Risks and Rewards of Lead Generation

Written on
July 20th 2011
Author
Jacqueline Causa

ADOTAS – If you’re taking your marketing dollars and betting them all on acquisition this year, you may need a crash course in acquisition’s risks and rewards! Both can be plentiful, but without a solid understanding of the space’s intricacies, your brand and budget could be on their own collision [...] more...

Adometry Discovers Massive Cross-Channel Ad Hijacking Scam

Written on
June 7th 2011
Author
Gavin Dunaway

ADOTAS – Just when you thought your ads were safe, Adometry (formerly traffic monitor Click Forensics before a merger with ad verifier Adometry) has discovered a sophisticated new kind of click fraud that effects video, display and search ads — in fact, it’s the first attack the company has seen that co-ordinates [...] more...

Click Forensics Takes Adometry’s Name With Its Tech

Written on
March 1st 2011
Author
Gavin Dunaway

ADOTAS – Traffic monitor Click Forensics and ad verifier Adometry are looking to be the talk of the online advertising space with their nontraditional integration — can you believe the acquirer is taking the acquiree’s name? Heavens to Betsy! Click Forensics has bought Adometry and the conjoined company will go by Adometry. Originally focused [...] more...

Fingerprinting Devices With BlueCava

Written on
July 9th 2010
Author
Gavin Dunaway

ADOTAS – Think about it like this, BlueCava CEO Dave Norris says: you bring your car to the parking lot of a local store. The guy at the register sees it and remembers you — he greets you as you walk in, maybe asks if you need more of this [...] more...



Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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