click-forensics
Click Forensic Unmasks Weapon in Trademark Infringement Battle
ADOTAS – Click Forensics is unveiling technology that will enable interactive advertisers to identify sites and parked domains that are infringing on trademarks. Users will also be able to pinpoint which sites are siphoning away the most search advertising traffic so they can nab those abusers first. Click Forensics introduced the [...] more...
Three Networks Turn to Click Forensics To Boost Traffic Quality
ADOTAS – Click Forensics, a provider of traffic quality management solutions, announced that it’s partnering with online advertising networks Broadspring, eZanga.com and Ad Chap to improve pay-per-click traffic quality for search engine marketers. Per the agreement, the threesome will use Click Forensics technology to filter out poor-quality PPC traffic before it [...] more...
Lycos, Click Forensics Team Up To Slay Poor Click Traffic
ADOTAS – Click Forensics, a traffic quality management company, today announced a partnership with Lycos. The company signed Click Forensics on to improve its pay-per-click traffic quality for search marketers; as part of the agreement, the company is using Click Forensics for Publishers to filter out poor quality PPC traffic. “Because [...] more...
Click Forensics Ropes New CEO
ADOTAS — PPC traffic quality manager Click Forensics, Inc., just announced the appointment of Paul Pellman as CEO. The company recently closed a $10 million round of Series B funding and the company picked up Pellman as part of its overall strategy of growing its traffic and click fraud monitoring [...] more...
Local Pages Slashes Click Fraud With Click Forensics
ADOTAS — Click fraud is on the rise – it climbed 16.6% in the last quarter of 2007, according to a recent study by Click Forensics, Inc. But the company, which specializes in click fraud prevention, is hoping to thwart the trend. Click Forensics announced today that it is teaming up [...] more...
Click Fraud For Content Networks Reaches 28%
During the third quarter Click Forensics found that one out of four clicks on ads on content networks were fraudulent in its quarterly Click Fraud Index. Click Fraud as a whole increased by less than 1%, however on content networks fraud increased to 28.1%. This is a 10 point growth [...] more...
Yahoo Speaks: Click Fraud Not So High
Click Forensics had put out a report recently that stated that click fraud was at an all-time high at 15.8% the internet over. Well this report is getting some backlash from an InfoWorld story that states transparency and accurate math may have been lacking on the part of the advertisers [...] more...
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