click-forensics
The Year and Holidays in Click Fraud
ADOTAS – Two new reports out suggest that click fraud is still rampant; however, one company saw a surprisingly low percentage over the normally flagrant holiday season. According to Anchor Intelligence’s Traffic Quality 2009 report, attempted click fraud accounted for approximately one in every four clicks across Anchor’s network. The rate [...] more...
Industry Roundup
ADOTAS – Adchemy has brought in a flock of new executives: most recently the chief technology officer of Friendster, Chander Sarna has been named senior vice president of engineering; after leading marketing and product management at Siperian, Anurag Wadehra takes on the role of senior vice president of marketing and [...] more...
eBay Ain’t Foolin’ With Click Fraud
ADOTAS – Click fraud is not a new threat to advertisers, but it’s proliferated enough that the industry is circling the wagons. eBay, in particular, is fortifying the defenses. To prove it’s in tip-top shape, ebay’s AdCommerce platform — which offers sellers the option of buying pay-per-click ads on eBay.com or [...] more...
Industry news on hirings and new offerings
ADOTAS — Tribal Fusion, Click Forensics, Vitrue, Look Smart and Nearby Now have made some annoucements. Vitrue, a social marketing company, has rolled out the Vitrue SRM (Social Relationship Manager), a web-based application suite that allows brands to more efficiently and effectively manage, schedule and automatically publish across Facebook and Twitter. [...] more...
Publisher collusion fraud rises
ADOTAS — Click Forensics says that the overall industry average click fraud rate was 12.7 percent. That’s down from 13.8 percent for Q1 2009 and from the 16.2 percent rate reported for Q2 2008. According to the company’s industry pay-per-click fraud figures though, click fraud traffic from sophisticated sources and scripted [...] more...
Click Forensics feature improves performance
ADOTAS — Click Forensics has released an on-demand service that allows advertisers, ad networks and publishers to pinpoint online traffic sources that are more likely to convert. The company scores, audits and improves traffic quality for the online advertising community. Building on its click fraud detection solution, the Click Forensics platform [...] more...
10% Rise in Click Fraud From Botnets in Q3
ADOTAS – Click fraud coming from botnets was way up in Q3, according to a study from Click Forensics. While click fraud overall dipped slightly, Q3 saw a 10% rise in fraud from botnets, responsible for more than 27% of all click traffic, according to the company’s Click Fraud Index. Key [...] more...
Click Forensic Unmasks Weapon in Trademark Infringement Battle
ADOTAS – Click Forensics is unveiling technology that will enable interactive advertisers to identify sites and parked domains that are infringing on trademarks. Users will also be able to pinpoint which sites are siphoning away the most search advertising traffic so they can nab those abusers first. Click Forensics introduced the [...] more...
Three Networks Turn to Click Forensics To Boost Traffic Quality
ADOTAS – Click Forensics, a provider of traffic quality management solutions, announced that it’s partnering with online advertising networks Broadspring, eZanga.com and Ad Chap to improve pay-per-click traffic quality for search engine marketers. Per the agreement, the threesome will use Click Forensics technology to filter out poor-quality PPC traffic before it [...] more...
Click Forensics Ropes New CEO
ADOTAS — PPC traffic quality manager Click Forensics, Inc., just announced the appointment of Paul Pellman as CEO. The company recently closed a $10 million round of Series B funding and the company picked up Pellman as part of its overall strategy of growing its traffic and click fraud monitoring [...] more...
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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