click-forensics
Adometry Discovers Massive Cross-Channel Ad Hijacking Scam
ADOTAS – Just when you thought your ads were safe, Adometry (formerly traffic monitor Click Forensics before a merger with ad verifier Adometry) has discovered a sophisticated new kind of click fraud that effects video, display and search ads — in fact, it’s the first attack the company has seen that co-ordinates [...] more...
Click Forensics Takes Adometry’s Name With Its Tech
ADOTAS – Traffic monitor Click Forensics and ad verifier Adometry are looking to be the talk of the online advertising space with their nontraditional integration — can you believe the acquirer is taking the acquiree’s name? Heavens to Betsy! Click Forensics has bought Adometry and the conjoined company will go by Adometry. Originally focused [...] more...
eZanga Steps Up Click Fraud Deterrent
ADOTAS – Search engine and SEM firm eZanga introduced version 5.0 of its prorpietary fraud filtration system Traffic Advisors, which can determine in real-time whether a clicker is a human being or a cheatin’ machine. In addition to a redesigned reporting tool, the upgrade allows publishers to backfill requests with [...] more...
Got Funds? Foursquare, Click Forensics & Chango See Big Bucks
ADOTAS – Certainly Foursquare garnered the most attention with its latest round of venture capital funding, but don’t forget Click Forensics and Chango, who showed their worthiness for investor cash. First, though, the big fish: location-based moso (mobile social) network Foursquare brought home $20 million, with venture capital firm Andreessen Horowitz [...] more...
Brands’ Plodding Online Crawl
ADOTAS – A lot has been written about the movement of advertising budgets from traditional to online media. There’s no debating that it’s happening, but much more slowly than anticipated. Because the web offers a more effective way for people to find what they’re looking for, low-hanging fruit like classifieds and [...] more...
The Amazing Click Forensics Predicts Your Traffic Quality
ADOTAS – Step right up, step right up, ladies and gentleman, ad networks and pubs — behold as the amazing Click Forensics predicts the quality of the traffic coming your way with its new Search Quality Score. Is there a conversion looming in your future? Fraudulent activity you should sidestep? The [...] more...
The Year and Holidays in Click Fraud
ADOTAS – Two new reports out suggest that click fraud is still rampant; however, one company saw a surprisingly low percentage over the normally flagrant holiday season. According to Anchor Intelligence’s Traffic Quality 2009 report, attempted click fraud accounted for approximately one in every four clicks across Anchor’s network. The rate [...] more...
Industry Roundup
ADOTAS – Adchemy has brought in a flock of new executives: most recently the chief technology officer of Friendster, Chander Sarna has been named senior vice president of engineering; after leading marketing and product management at Siperian, Anurag Wadehra takes on the role of senior vice president of marketing and [...] more...
eBay Ain’t Foolin’ With Click Fraud
ADOTAS – Click fraud is not a new threat to advertisers, but it’s proliferated enough that the industry is circling the wagons. eBay, in particular, is fortifying the defenses. To prove it’s in tip-top shape, ebay’s AdCommerce platform — which offers sellers the option of buying pay-per-click ads on eBay.com or [...] more...
Industry news on hirings and new offerings
ADOTAS — Tribal Fusion, Click Forensics, Vitrue, Look Smart and Nearby Now have made some annoucements. Vitrue, a social marketing company, has rolled out the Vitrue SRM (Social Relationship Manager), a web-based application suite that allows brands to more efficiently and effectively manage, schedule and automatically publish across Facebook and Twitter. [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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