clearspring
Clearspring Picks Up Social Graph Data-Processing Powerhouse Xgraph
ADOTAS – What do you know: the same day Ramsey McGrory’s new company ClearSpring announces a big acquisition, his former company Yahoo! grabbed the top headlines by acquiring Interclick and somehow making the future of the Right Media Exchange (McGrory’s old division) even less certain. But ClearSpring’s acquisition was a major one too [...] more...
McGrory Joins Clearspring, Right Media’s Future Still Not Clear
ADOTAS – After announcing his departure from Yahoo! earlier this month, Ramsey McGrory, the former head of the Right Media Exchange and North American sales as well as one of the few remaining pre-acquisition vets, has stepped into the CEO’s chair at Clearspring. Headquartered in McLean, VA (where incidentally I went to high [...] more...
Clearspring Turns AddThis Mobile, Shares Data With BlueKai
ADOTAS – Clearspring has gone mobile with its social sharing platform AddThis, which enables sharing to 300 services in 70 different language. Mobile app developers on the iOS platform can incorporate AddThis’ social sharing capabilities and track shares; an Android API has been introduced in private beta. Clearspring also announced that [...] more...
Quick Hits: Groupon IPO, AddThis Delivers +1 and More
ADOTAS – Groupon dropped that Securities Exchange Commission application for an IPO like it was hot! The daily discounter is demanding $750 million from investors (making LinkedIn’s $175 million seem modest) and I’ll wager that Groupon will raise even more than that. $25 billion valuation anyone? Publishers no doubt want to [...] more...
Got Funds? Clearspring Scores $20 Million for AddThis Platform
ADOTAS – Clearspring, the company behind social sharing platform AddThis, just closed a $20 million Series D funding round led by Institutional Venture Partners. The investment will go toward development of Clearsprings publisher offerings and advertising products, as well as potential acquisitions. IVP is in good company, joining current investors New [...] more...
Judge Tosses Flash Cookies Suit Against Specific Media
ADOTAS – Another page is turned in the Flash Cookies saga. Yesterday a federal judge dismissed a suit against Specific Media over its use of Flash Cookies after determining the plaintiffs had no legal basis to support their claims. Last August, six web users filed suit against Specific Media in the [...] more...
AddThis Profiles Publishers’ Influencers
ADOTAS – The term influencers still makes me think about the older kids in high school who offered me hit off their joint as I walked home from school, but influencers are quite a different case in social media — they’re the ones bringing browsers back to your site. And [...] more...
Hearst And Clearspring Get “Widggy” With It
ADOTAS – Hearst Magazines Digital Media has announced a partnership with Clearspring, a syndicator and tracker of widgets, to build and help distribute innovative widgets. These particular widgets are being created for The Daily Green and Seventeen magazines. They will allow users to embed the applications into social networks, aggregators [...] more...
PointRoll And Clearspring Birth SnaggableAds
Yesterday, another strategic alliance was announced between PointRoll, a developer of rich media solutions and Clearspring Technologies, a widget syndication and tracking firm. Under the terms of the exclusive partnership, advertisers who use PointRoll will now be able to leverage Clearspring’s viral sharing technology to convert new and existing rich [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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