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GM Launches Yearlong Cross-Media Campaign with Clear Channel

Written on
March 21st 2007
Author
Editor

General Motors has announced a year-long deal with radio conglomerate Clear Channel to promote the 2007 Chevy Silverado pickup. The campaign ties together 15-second radio spots with floating web ads located on radio station websites in key truck-buying regions. “We were looking for the best way to generate sales as a [...] more...

Clear Channel Revamps Customer Website Template

Written on
December 20th 2006
Author
Editor

Inergize Digital Media, the interactive Web branch of Clear Channel Television, today unveiled its new, more ad-friendly template for its customer sites. According to the release, Inergize has now standardized advertising placements and sizes for better revenue, improved agility for new releases and updates, and made the sites’ navigation [...] more...

Clear Channel TV Tries Online Classifieds

Written on
November 30th 2006
Author
Editor

Online classifieds service AdPay, which places classified ads on local newspaper websites, has signed a deal with Inergize Digital Media, Clear Channel Television’s interactive division, to place classified ads on 42 Clear Channel-affiliated TV station sites. The deal makes Clear Channel the first large television group to join the AdPay [...] more...

Google Powers Clear Channel Websites

Written on
April 6th 2006
Author
Editor

Making a further shift towards control over “old media” outlets, Google has partnered with Clear Channel to implement its AdSense network in over 1,100 radio station websites. Clear Channel announced Wednesday that Google will exclusively power search engines in all of its local radio sites and give local advertisers top [...] more...

Clear Channel Commences HD Multicast

Written on
January 20th 2006
Author
Editor

Threatened by the rising popularity of satellite radio, industry giant Clear Channel Communications today launched its first digital multicast channels in New York and San Francisco in an effort to give flagging terrestrial radio a modern overhaul. By splitting the frequencies of its radio stations into high-definition niches, Clear Channel and [...] more...

Clear Channel Unveils Video-On-Demand

Written on
January 9th 2006
Author
Kiran Aditham

After seeing the financial hit that its terrestrial radio empire has taken in the last year thanks to satellite and podcasting, entertainment monopoly Clear Channel has been pursuing alternate means of revenue- specifically through its online music & radio unit. ClickZ reports that tomorrow, the company is expected to unveil [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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