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Hyper-Local On The Home Page

Written on
March 3rd 2008
Author
Jean-Eric Penicaud

Local advertising and local publishing alike have been handcuffed by an outdated business model that hasn’t changed much in the past decade. With print circulations plummeting while online spending continues to rise, advertisers have found the online medium far more cost effective than traditional local media options. In fact, Borrell [...] more...

The Power of Online Classified Advertising

Written on
November 26th 2007
Author
PromotionWorld

Many marketing professionals are used to significant marketing campaigns. From full page ads to online micro-sties, integrated marketing approaches can burn through your budget very quickly. With advances in online marketing, effective campaigns don’t have to break the bank. In fact, you can accomplish many of your sales and marketing [...] more...

Online Ad Revenue Is Up

Written on
October 8th 2007
Author
Editor

The IAB reported last week that the U.S. online advertising revenues came to $10 billion in the first half of 2007. This is a 26.4% increase over the same time last year. The report also found second-quarter revenues to be up 4% to $5.1 billion from $4.9 billion in the [...] more...

Sell Ad Space on Google Base

Written on
February 27th 2006
Author
Kenneth Musante

On their blog, Google’s Google Base team has announced they will be adding support for Google’s robust payment system into Google Base. Right now, they’re testing it with a few select sellers. In case you haven’t heard of Google Base, it’s a Google service introduced several months ago that [...] more...


Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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