citysearch
MySpace, Citysearch after local advertising
ADOTAS — A new MySpace site, MySpace Local, will combine Citysearch listings, addresses, photos, menus, videos, maps and hours, with the social network community. MySpace Local is working with a test group of users to enlist a first round of review, and it will beta launch for all users nationwide next [...] more...
IAC Launches Ad Network With Spun-Off Brands
ADOTAS — Barry Diller’s IAC/InterActive Corp. may have kicked five blue-chip brands to the curb by breaking them up into five different entities, but he still plans to keep them in his pocket through an online advertising network. (The IAC reportedly hopes to watch its CPMs spike from an average [...] more...
Citysearch Sued
ADOTAS – Citysearch.com has been busy. The company is defrauding its advertising customers of millions of dollars by turning a reported “blind eye” to click fraud, and supposedly encouraging the practice according to a lawsuit filed in the Los Angeles Superior Court by Kabateck Brown Kellner, LLP. Attorney for the victims, [...] more...
Marchex And Citysearch Help Each Other Out
ADOTAS – Marchex Inc., a local online advertising company and publisher of local content, and Citysearch announced a strategic partnership today that provides Citysearch with a new distribution channel for both its content and advertisers and provides Marchex with extensive content for its local network. The terms of the agreement [...] more...
AOL Partners With Citysearch To Reach 57 Million Users
ADOTAS – AOL and IAC’s Citysearch have partnered up to pump up Citysearch’s reach and its pay-for-performance ad network while also enhancing AOL’s local content. Financial terms of the deal were not disclosed. Citysearch — an online guide with editorial content, user reviews of local businesses and merchant videos – will [...] more...
IAC’s $369.9M Loss May Cause Firm To Breakup
The IAC/Interactive Corp. posted a Q4 loss and stated that write-downs and decreased consumer spending at the entertainment unit could justify breaking the company up into five separate firms. The net loss posted by the company came to about $369.9 million or $1.31 a share. This is compared to a net [...] more...
Citysearch
What they do: As one of the many successful properties owned by IAC/InterActiveCorp., Citysearch provides up-to-date information on businesses including restaurants, professional services, travel organizations, and retail stores. Northeast Regional Sales Director Robert Cullen describes the site as having three purposes: “The largest buyers guide on the web, secondarily a [...] more...
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Latest News
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- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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