citysearch
CitySearch Names New VP and GM
ADOTAS – Citysearch, a CityGrid Media company, announced today Kimberly Salzer has been named vice president and general manager for the local online guide. In her new role, Salzer will be responsible for overseeing the site’s products and marketing strategy and will report to Kara Nortman, senior vice president of [...] more...
Review Sites: Too Legit to Quit
ADOTAS – It’s no surprise that review sites, or sites that house reviews about people, businesses, products or services, have exploded in popularity within the last year. Google’s recent change to include reviews in its ranking factors not only aids consumers in purchase decisions, but also affects businesses’ search-engine rankings. [...] more...
MySpace, Citysearch after local advertising
ADOTAS — A new MySpace site, MySpace Local, will combine Citysearch listings, addresses, photos, menus, videos, maps and hours, with the social network community. MySpace Local is working with a test group of users to enlist a first round of review, and it will beta launch for all users nationwide next [...] more...
IAC Launches Ad Network With Spun-Off Brands
ADOTAS — Barry Diller’s IAC/InterActive Corp. may have kicked five blue-chip brands to the curb by breaking them up into five different entities, but he still plans to keep them in his pocket through an online advertising network. (The IAC reportedly hopes to watch its CPMs spike from an average [...] more...
Citysearch Sued
ADOTAS – Citysearch.com has been busy. The company is defrauding its advertising customers of millions of dollars by turning a reported “blind eye” to click fraud, and supposedly encouraging the practice according to a lawsuit filed in the Los Angeles Superior Court by Kabateck Brown Kellner, LLP. Attorney for the victims, [...] more...
Marchex And Citysearch Help Each Other Out
ADOTAS – Marchex Inc., a local online advertising company and publisher of local content, and Citysearch announced a strategic partnership today that provides Citysearch with a new distribution channel for both its content and advertisers and provides Marchex with extensive content for its local network. The terms of the agreement [...] more...
AOL Partners With Citysearch To Reach 57 Million Users
ADOTAS – AOL and IAC’s Citysearch have partnered up to pump up Citysearch’s reach and its pay-for-performance ad network while also enhancing AOL’s local content. Financial terms of the deal were not disclosed. Citysearch — an online guide with editorial content, user reviews of local businesses and merchant videos – will [...] more...
IAC’s $369.9M Loss May Cause Firm To Breakup
The IAC/Interactive Corp. posted a Q4 loss and stated that write-downs and decreased consumer spending at the entertainment unit could justify breaking the company up into five separate firms. The net loss posted by the company came to about $369.9 million or $1.31 a share. This is compared to a net [...] more...
Citysearch
What they do: As one of the many successful properties owned by IAC/InterActiveCorp., Citysearch provides up-to-date information on businesses including restaurants, professional services, travel organizations, and retail stores. Northeast Regional Sales Director Robert Cullen describes the site as having three purposes: “The largest buyers guide on the web, secondarily a [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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