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IAC Launches Ad Network With Spun-Off Brands

Written on: June 23rd 2008
Author: Kathleen

ADOTAS — Barry Diller’s IAC/InterActive Corp. may have kicked five blue-chip brands to the curb by breaking them up into five different entities, but he still plans to keep them in his pocket through an online advertising network. (The IAC reportedly hopes to watch its CPMs spike from an average [...] more...

Citysearch Sued

Written on: May 28th 2008
Author: Editor

ADOTAS - Citysearch.com has been busy. The company is defrauding its advertising customers of millions of dollars by turning a reported “blind eye” to click fraud, and supposedly encouraging the practice according to a lawsuit filed in the Los Angeles Superior Court by Kabateck Brown Kellner, LLP. Attorney for the victims, [...] more...

Marchex And Citysearch Help Each Other Out

Written on: February 26th 2008
Author: Editor

ADOTAS - Marchex Inc., a local online advertising company and publisher of local content, and Citysearch announced a strategic partnership today that provides Citysearch with a new distribution channel for both its content and advertisers and provides Marchex with extensive content for its local network. The terms of the agreement [...] more...

AOL Partners With Citysearch To Reach 57 Million Users

Written on: February 14th 2008
Author: Editor

ADOTAS – AOL and IAC’s Citysearch have partnered up to pump up Citysearch’s reach and its pay-for-performance ad network while also enhancing AOL’s local content. Financial terms of the deal were not disclosed. Citysearch — an online guide with editorial content, user reviews of local businesses and merchant videos – will [...] more...

IAC’s $369.9M Loss May Cause Firm To Breakup

Written on: February 6th 2008
Author: Editor

The IAC/Interactive Corp. posted a Q4 loss and stated that write-downs and decreased consumer spending at the entertainment unit could justify breaking the company up into five separate firms. The net loss posted by the company came to about $369.9 million or $1.31 a share. This is compared to a net [...] more...

Citysearch

Written on: February 13th 2006
Author: Editor

What they do: As one of the many successful properties owned by IAC/InterActiveCorp., Citysearch provides up-to-date information on businesses including restaurants, professional services, travel organizations, and retail stores. Northeast Regional Sales Director Robert Cullen describes the site as having three purposes: “The largest buyers guide on the web, secondarily a [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...