cio



Salesforce’s $2.5B Acquisition of ExactTarget is a ‘Bold Move’

Written on
June 4th 2013
Author
Mike Daly

ADOTAS – Salesforce.com has acquired cloud-marketing platform ExactTarget for the tidy sum of $2.5 billion. In a press release issued today, Salesforce said the acquisition “will further its mission of being the world’s leading CRM platform — one that enables companies to transform how they connect with their customers across sales, ... more...

What’s Behind the New Love Affair Between Ad Agencies and Enterprise Software?

Written on
November 2nd 2012
Author
Malcolm Cowley

According to Gartner, by 2017, CMOs will outpace CIOs on IT spending. This shift at enterprises is significant and something that major ad agencies can’t afford to ignore. In today’s new digital marketing ecosystem, leaders at ad agencies and enterprise software companies have begun to solidify relationships on the back ... more...

Jason Scott Joins Innovation Ads

Written on
October 19th 2007
Author
Sarah Novotny

Provider of enrollment management solutions, Innovation Ads Inc. has named Jason Scott as Chief Information Officer. Scott will be responsible for the entire IT infrastructure at Innovation Ads. Before Innovation Ads, Scott was Director of Electronic Customer Solutions for Corporate Express. Over the past decade, Scott has been the primary developer ... more...