christopher-weiss



A display advertising safety net

Written on
February 12th 2009
Author
Christopher Weiss

ADOTAS EXCLUSIVE — A growing consensus says the Perfect Storm is now upon just about everyone associated with advertising: Budgets are shrinking and CPM prices are collapsing. Marketers everywhere are struggling with the challenge of doing more with less. They need to drive more recall, more recognition, and more engagement but ... more...

Reading the Digital Tea Leaves

Written on
December 18th 2008
Author
Christopher Weiss

Editor Note: A series of contributed stories that look forward to next year. Fanscape founders Larry Weintraub and Terry Dry give their predictions. Other predictions from Adam Wicks Walker, Chief Strategy officer of Hydra. From Chris Aarons, CEO of Buzz Corps, Denise Zimmerman, President & CSO of NetPlus Marketing, and Kevin Barenblat, CEO of ... more...