chris babel

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Securing Consumer Trust and the Countdown to DNT

Written on: December 12th 2012
Author: Chris Babel

While some may not like it, the countdown is on for Do Not Track (DNT). But even as the clock ticks, a heated debate continues. Businesses fear that DNT will cut their revenues by reducing customer engagement on their sites and restricting innovation. Consumer advocates worry about the loss of personal [...] more...

TRUSTe and Millennial Media Partner on Data Privacy Management For Leading Mobile Advertising Platform

Written on: December 6th 2012
Author: AdotasWire

SAN FRANCISCO (December 6, 2012) – TRUSTe, the leading data privacy management solutions provider, and Millennial Media (NYSE: MM), the leading independent mobile advertising and data platform, today announced a worldwide partnership to deliver data privacy management across Millennial’s global platform. Under terms of the agreement, Millennial will standardize on TRUSTed [...] more...

TRUSTe’s New Mobile Privacy Management Solution Explained

Written on: April 5th 2012
Author: Brian LaRue

ADOTAS – Online privacy management company TRUSTe announced a new mobile privacy solution, “TRUSTed Mobile Ads” — using the Trusted Preference Identifier (TPID) device identification system, which users can opt out or in of being targeted ads by ad networks in both apps and the mobile web — at the [...] more...

Maintaining the Momentum and Credibility of OBA Compliance and Self-Regulation

Written on: November 2nd 2011
Author: Chris Babel

ADOTAS – The most pressing compliance issue facing the online advertising industry today is ad privacy — how to communicate targeting practices to consumers and offer opt-out choices, thereby increasing ad relevancy and benefiting consumers, advertisers and publishers. It has been about a year since an industry coalition, consisting of the [...] more...

Spotlight

Maintaining the Momentum and Credibility of OBA Compliance and Self-RegulationADOTAS – The most pressing compliance issue facing the online advertising industry today is ad privacy — how to communicate [...] more...

Latest News

From the Twitterverse: Gamers Hate On Xbox One May 21st 2013 ADOTAS – Microsoft has unveiled Xbox One, its next-generation entertainment [...] more »
Brands & the Next Internet Wave: What You Need To Know May 21st 2013 ADOTAS – For brand managers and marketers, the Internet has [...] more »

Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013 ADOTAS (via WordStream) — Here’s why I think Yahoo is [...] more »
Study: Xbox Reveal Sparks More Social Buzz than Galaxy S4 and Facebook ‘Phone’ Combined May 21st 2013 ADOTAS — The new Xbox gaming console, which will be [...] more »
Video: Xbox Reveal, 5/21/13 May 21st 2013 ADOTAS – Microsoft unveiled its next-generation Xbox today at a [...] more »
Live Twitter Feed from Internet Week New York May 20th 2013 ADOTAS – This year’s Internet Week New York (#IWNY) will [...] more »
Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition? May 20th 2013 ADOTAS – Today we’ve solicited comments from industry leaders in [...] more »

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Features

Brands & the Next Internet Wave: What You Need To Know May 21st 2013
Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013
Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
Video from the Westchester Digital Summit May 17th 2013
Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013

Features Archive

Which product announcement from the Google I/O conference will have the greatest impact on the company's bottom line?
Google Play Music All Access

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Maps for Mobile

Maps overhaul for desktop

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New tools for Android app developers

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