choicestream
Quick Hits: Winners and Losers of Google’s Freshness Update
ADOTAS – Following Google‘s rollout last week of a new algorithm intended to pull up fresher and more timely search results — which Google figured would impact about 35% of all searches – Searchmetrics has analyzed the big winners and losers (in terms of visibility) since the changeover. Winners, they’ve found, fall into [...] more...
Off-Duty: ChoiceStream CRUNCHes Out a Good Time
ADOTAS - Representatives from 24/7 Real Media, Flixster, LivePerson and more ventured to Tribeca to join a ghoulish Halloween-themed soiree hosted by ChoiceStream. The audience targeter was both celebrating the early results of its recently released CRUNCH platform as well as educating attendees further about the product. CRUNCH blends Choicestream’s 10-year supply [...] more...
ChoiceStream CRUNCHes Proprietary Intent Data for Audience Targeting Platform
ADOTAS – ChoiceStream is betting on the insight gleaned from 10 years of amassing consumer data to market CRUNCH, a new custom audience targeting platform for brand display campaigns focused on the individual level. The end-to-end solution employs the ChoiceStream’s proprietary intent data to predict audience behavior, then recalibrates audience [...] more...
Shining a Light on Performance Display Advertising
ADOTAS — As a reader of ADOTAS, you’ve no doubt heard the recent buzz around performance display advertising. A striking departure from classic ad campaigns measured via clicks and impressions, performance ad campaigns rely on metrics that really matter to retail advertisers, namely conversions and revenue. To boost those metrics, today’s [...] more...
Online targeting is in, with a warning
ADOTAS — Despite privacy concerns, online users say that personalized ads work. In a new survey, 41 percent of US Internet users said they paid more attention to advertising that was personalized, according to ChoiceStream, and 39 percent said they were more willing to click on a personalized ad. “Today’s online consumers [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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