choicestream



ChoiceStream Raises $7.5 Million to Grow Its Programmatic Advertising Business

Written on
July 28th 2014
Author
Press Release

(ADOTAS) BOSTON – July 28, 2014 – ChoiceStream, a full-service programmatic media-buying company today announced that it has raised $7.5 million in Series B funding, led by New York-based Fred Alger Management. This round marks ChoiceStream’s first new-investor-led financing since the company’s 2011 transformation into a pure-play demand-side advertising platform. “This ... more...

Consumer Ad Survey Highlights Differences Between Click-Through and View-Through

Written on
October 31st 2013
Author
Press Release

BOSTON, October 31, 2013 (ADOTAS) – ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the results of its 2013 Survey of Consumer Opinions On Audience Targeting and Online Advertising. The survey data provides further insights into the how and the why of ... more...

AFAIK: ChoiceStream, ePrize, PlusMedia, Winterbridge, TIMWE, Opera

Written on
May 6th 2013
Author
Mike Daly

ADOTAS — Here are the highlights from our Monday Morning Mail Call: ChoiceStream has appointed of Eric Bosco (pictured) as CEO. The appointment of Bosco, a seasoned Internet engineer and executive, signals a renewed company focus on advertising innovation to drive better user experience, targeting optimization and revenue. Bosco was previously the Chief Operating ... more...

Today’s Burning Question: IAB Internet Advertising Revenue Report (Pt. 1)

Written on
April 17th 2013
Author
Mike Daly

ADOTAS – Today, we’re asking our esteemed panel of thought leaders the following Burning Question: “What are your thoughts about Tuesday’s IAB announcement that digital advertising revenues climbed to a milestone high of $36.6 billion in 2012?” Here’s how they’ve responded: “”While digital advertising is growing rapidly, its still far from where ... more...

The Big Data Fallacy: Is Your Targeting Data Transsexual?

Written on
February 6th 2013
Author
Richard L. Tso

Brands, agencies and trading desks now have access to mounds of targeting and performance data to fuel advertising campaigns, and can pretty accurately track paid media that results in impressions, CTR and engagement. Big data and the rise of new marketing algorithms are giving advertisers insight into virtually every aspect ... more...

ChoiceStream’s January Audience Cost Calendar Finds Pro Sports Segments Ready to Score Even Higher

Written on
January 23rd 2013
Author
Press Release

ChoiceStream, a leading innovator in targeted advertising solutions, today announced the next installment of its Audience Cost Calendar — a monthly aggregation of impressions traded on digital ad exchanges. This month looks at December data and highlights the top audience segments, including Holiday Shopping & Travel, Baby Showers and Pro ... more...

EXCLUSIVE: ChoiceStream’s December Audience Cost Calendar Highlights Holiday Shopping Audience Segments

Written on
December 20th 2012
Author
Press Release

BOSTON (December 17, 2012) — ChoiceStream, a leading innovator in targeted advertising solutions, today announced the next installment of its Audience Cost Calendar, a monthly aggregation of impressions traded on digital ad exchanges. This month looks at November data and highlights the top audience segments, including Finance-related segments, Holiday ... more...

Infographic: The Cost of Reaching Holiday, Automotive and Travel Audiences

Written on
November 26th 2012
Author
Adotas

ChoiceStream, a leading innovator in targeted advertising solutions, recently announced the second installment of its monthly Audience Cost Calendar. Powered by the CRUNCH Audience Cost Index, the Audience Cost Calendar is a monthly aggregation of impressions traded on digital ad exchanges. The calendar provides marketers with a snapshot of how online audience ... more...

Exclusive Infographic: ChoiceStream’s Audience Cost Calendar for October 2012

Written on
November 1st 2012
Author
ChoiceStream

Each month, ChoiceStream’s Audience Cost Calendar analyzes how much it costs to reach various audience segments online, then ranks the relative cost of each segment against one another. The calendar presents an interesting picture of how much advertisers are paying to reach certain segments, month over month. From each month, Choice Stream ... more...

Quick Hits: Winners and Losers of Google’s Freshness Update

Written on
November 8th 2011
Author
Gavin Dunaway

ADOTAS – Following Google‘s rollout last week of a new algorithm intended to pull up fresher and more timely search results — which Google figured would impact about 35% of all searches – Searchmetrics has analyzed the big winners and losers (in terms of visibility) since the changeover. Winners, they’ve found, fall into ... more...