china
Adobe Mobile Benchmark Report: Apple iOS Reclaims its Dominance
ADOTAS — With its smooth touch screen and mobile optimized browser, iPhone became the preferred smartphone for surfing the web soon after its launch, and remained that way until the middle of 2010 when Android phones surpassed iPhones. However, since being offered on the Verizon network in February 2011, the [...] more...
AFAIK: SDL, EachScape, GinzaMetrics, LSN Mobile
ADOTAS – Here’s what’s moved across our newswire this morning: SDL has today announced the appointment of Grant Johnson (pictured)as Chief Marketing Officer of SDL. Grant joins SDL from Pegasystems where he served as CMO for 3.5 years. Pegasystems is a $460 million market leader in Business Process Management (BPM) and a leading provider of [...] more...
Whisk Your Marketing Off on a World Tour, Courtesy of Facebook
ADOTAS – As the number and importance of global brands continues to explode and CMOs must create successful global marketing organizations, expanding marketing efforts to an international audience can be a great opportunity for growth and reaching potential customers that may not otherwise discover your brand, products or services. If your [...] more...
Five Laws for International Marketing Success in 2013
In 2012, if you didn’t accommodate shoppers using mobile devices or personalize your online content for individual visitors, it wasn’t a crime. However, those retail trends were so pervasive last year, they might as well have been required by law for all retailers. As we move into 2013, there are [...] more...
Meet the International E-Commerce Contenders
In June 2012, Interactive Media in Retail Group (IMRG) released some compelling numbers that serve as a wake-up call to any retailers that still operate under the belief that they don’t need to invest in international e-commerce strategies. The report predicts that global business-to-consumer e-commerce sales will pass the $1.25 [...] more...
Quick Hits: China Shuts Down 206 Microblogs, AOL Merges Three Pairs of Patch Sites
According to Chinese state media, authorities there have shut down 206 microblogs, citing pornographic or “vulgar” content. More than half of the microblogs came from Weibo, a service comparable to Twitter that even limits each post to 140 Chinese characters. Reuters reports that Chinese state agency Xinhua News Agency and the State [...] more...
Qihoo 360 Reports Earnings, Proves Leader In China
ADOTAS – Qihoo 360 Technology Co. Ltd., a new leader in the Chinese internet market, today reported its unaudited financial results for the third quarter, ending September 30, 2011. Third Quarter 2011 Highlights Include: • Revenues were a record $47.5 million, an increase of 207 percent from $15.5 million in the third [...] more...
Sina Weibo: Blocking a Potential Gold Mine for Google, Facebook and Twitter
BLUE PHOENIX - So in social media today, there are two totally competing narratives. On one side: Twitter’s getting the presidential treatment, Facebook had got users on pins and needles and hedging bets on a possible assist from Skype, and Google+ continues to find fanboys in a tizzy. On the other side: Celebrities like Tom [...] more...
Facebook Insists Mainland China Offering Be Connected to Global Network
ADOTAS – “How can you connect the whole world if you leave out 1.6 billion people?” Facebook CEO Mark Zuckerberg asked during a talk at Stanford University last year. Of course he was referencing mainland China, where Facebook’s presence was turned off almost as soon as a Chinese language version appeared. [...] more...
Facebook May Get Its China Wishes Through Baidu
ADOTAS – Facebook CEO Mark Zuckerberg must have shook the right hands during his recent social goodwill tour through China. The rumor mill is on fire with reports that Facebook will start a jointly-owned social network with China search giant Baidu. Back in February, it was reported that Baidu execs [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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