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The media planning fight is not over

Written on
May 22nd 2009
Author
Jim Larrison

ADOTAS — Is traditional media planning becoming obsolete in the age of data and targeting algorithms? That depends on whom you ask. In Ad Age’s recent article, “What to Expect from the Next Gen of Digital Display,” Rich Karpinski portrays a Wild West-style land grab afoot. Mr. Karpinski sees ad networks, [...] more...

Travel Ad Network picks up former Tribune executive

Written on
March 25th 2009
Author
Edward Barrera

ADOTAS — Travel Ad Network has hired Dana Hayes as chief revenue officer. The former Tribune Interactive sales executive wants to expand TAN’s advertiser pool to include brands in the auto and tech categories, according to ClickZ. Hayes was the first CEO of QuadrantOne, a newspaper site-centric ad network funded by [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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