chief-marketing-officer
The Birth of a Trend
We’ve become a society that’s very well attuned to what’s “trending” at any particular moment. The rise of social media combined with simple analytical tools have made it possible to know, for example, when a Kardashian soars in the public consciousness, or when some other Internet meme (remember #winning?) is [...] more...
Infographic: The Evolution of the CMTO
With technology playing a larger role in the way brands are approaching marketing, the role of the traditional chief marketing officer is evolving. BlueKai, a pioneer in Big Data, has pulled together an infographic that tells a story of this transformation by taking a look at the origins and responsibilities of [...] more...
Customer loyalty and satisfaction low priority, according to survey
ADOTAS — Despite the tough times, basics such as customer experience and word-of-mouth are getting short shift within marketing companies. In a survey by the Chief Marketing Officer Council, 58 percent of 480 executives said their companies do not compensate employees or executives based on customer loyalty, satisfaction improvements or analytics. [...] more...
Marketing executives unsatisfied with talent pool
ADOTAS — A large number of top marketing executives say the quality of employment candidates is low. Nearly 40% of chief marketing officers revealed they are somewhat to very unsatisfied with the availability of qualified employment candidates, according to a new Epsilon study. The CMOs said the most important characteristics they [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013 ADOTAS – Have social media platforms pinterested you in how [...] more »
- Nikki’s Picks to Click: Facebook Ad Milestone, Twitter Spot Ads, Big Data Problems June 19th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino routinely scours online media for [...] more »
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013 ADOTAS – Advertising legend David Ogilvy once said, “If it [...] more »
- Infographic: Martini Media and comScore Release Affluent Spending Data June 19th 2013 SAN FRANCISCO AND NEW YORK, June 19, 2013 (ADOTAS) — [...] more »
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013 ADOTAS — Did you forget that your friend’s birthday is [...] more »
- Upcoming Event and Conference Calendar June 19th 2013 ADOTAS -– Here’s a snapshot of upcoming industry events. Further [...] more »
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
Features
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
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