chief-marketing-officer



Trulia Adds CMO, Taps Draftfcb SF as its First Agency of Record

Written on
February 14th 2014
Author
AdotasWire

SAN FRANCISCO, February 14, 2014 (ADOTAS) – Trulia (NYSE: TRLA), a leading online marketplace for home buyers, sellers, renters, and real estate professionals, today announced the appointment of Kira Wampler (pictured) as the company’s Chief Marketing Officer. With deep experience leading marketing initiatives for and increasing growth of award-winning products, Kira will lead ... more...

PubMatic Works with Advance Digital on Multi-Screen Solutions, Appoints Terri Walter as CMO

Written on
February 10th 2014
Author
Mike Daly

NEW YORK,  February 10, 2014 (ADOTAS) – PubMatic, the programmatic advertising platform company for leading publishers, today announced that Advance Digital is taking a major step forward and leveraging market efficiencies by expanding its cross-platform programmatic strategy beyond display to include mobile, tablet and video. Advance Digital engaged with PubMatic ... more...

Panicked About Marketing ROI? 3 Ways Your Org Needs to Change

Written on
February 4th 2014
Author
Heather Deason Zynczak

ADOTAS – If you’re panicked about ROI, you’re not alone. In just the last six months, I’ve talked to literally hundreds of marketers at conferences, on sales calls and in my own network. Everyone is feeling increased pressure to show ROI, but they don’t have the data to accurately measure ... more...

Mobile Marketing, Privacy on Tap for RampUp 2014

Written on
February 4th 2014
Author
AdotasWire

SAN FRANCISCO,February 4, 2014 (ADOTAS)–Today LiveRamp, the leading data onboarder enabling marketers to connect their customer databases into every marketing application, announced that its agenda for the upcoming RampUp 2014 is now set and promises to cover many critical issues that will impact Chief Marketing Officers in the near future. ... more...

The Future CMO: Storyteller, Technologist, Behaviorist

Written on
September 10th 2013
Author
Debi Kleiman

ADOTAS – I have my finger on the pulse of what’s happening in marketing right now, but I’m also always thinking about what’s around the corner and wondering about the future of marketing too. One aspect in flux is the changing role of the CMO. It is becoming far more ... more...

The Birth of a Trend

Written on
December 18th 2012
Author
Trevor Davis

We’ve become a society that’s very well attuned to what’s “trending” at any particular moment. The rise of social media combined with simple analytical tools have made it possible to know, for example, when a Kardashian soars in the public consciousness, or when some other Internet meme (remember #winning?) is ... more...

Infographic: The Evolution of the CMTO

Written on
August 23rd 2012
Author
PR

With technology playing a larger role in the way brands are approaching marketing, the role of the traditional chief marketing officer is evolving. BlueKai, a pioneer in Big Data, has pulled together an infographic that tells a story of this transformation by taking a look at the origins and responsibilities of ... more...

Customer loyalty and satisfaction low priority, according to survey

Written on
February 3rd 2009
Author
Edward Barrera

ADOTAS — Despite the tough times, basics such as customer experience and word-of-mouth are getting short shift within marketing companies. In a survey by the Chief Marketing Officer Council, 58 percent of 480 executives said their companies do not compensate employees or executives based on customer loyalty, satisfaction improvements or analytics. ... more...

Marketing executives unsatisfied with talent pool

Written on
January 29th 2009
Author
Edward Barrera

ADOTAS — A large number of top marketing executives say the quality of employment candidates is low. Nearly 40% of chief marketing officers revealed they are somewhat to very unsatisfied with the availability of qualified employment candidates,  according to a new Epsilon study.  The CMOs said the most important characteristics they ... more...