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	<title>Adotas &#187; Charter-Commmunications</title>
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		<title>Charter Drops Plan To Sell Surfing Data To Advertisers</title>
		<link>http://www.adotas.com/2008/06/charter-drops-plan-to-sell-surfing-data-to-advertisers/</link>
		<comments>http://www.adotas.com/2008/06/charter-drops-plan-to-sell-surfing-data-to-advertisers/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 17:18:45 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[behavioral-targeting]]></category>
		<category><![CDATA[Charter-Commmunications]]></category>
		<category><![CDATA[interactive-advertising]]></category>
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		<category><![CDATA[internet-marketing-advertising]]></category>
		<category><![CDATA[nebuad]]></category>

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		<description><![CDATA[ADOTAS – Internet service provider Charter Communications has backed off of its much-maligned peekaboo plan. Charter aimed to track its subscribers Web-surfing habits to sell to interactive advertisers. Charter was slated to fork over the data to start-up NebuAd in a deal that had come under fire from privacy groups, its customers and members of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://adotas.com/wp/wp-content/uploads/2007/03/spying21.jpg" title="spying21.jpg"><img src="http://adotas.com/wp/wp-content/uploads/2007/03/spying21.jpg" alt="spying21.jpg" align="left" /></a>ADOTAS – Internet service provider Charter Communications has backed off of its much-maligned peekaboo plan. Charter aimed to track its subscribers Web-surfing habits to sell to interactive advertisers. Charter was slated to fork over the data to start-up NebuAd in a deal that had come under fire from privacy groups, its customers and members of Congress.</p>
<p>NebuAd’s system was created to provide targeted ads to subscribers – it has deals with a handful of smaller cable companies.</p>
<p>“Given the serious privacy concerns raised by the sophisticated ad-serving technology Charter Communications planned to test market, I am pleased to hear that the company has decided to delay implementation of this program, which electronically profiled individual consumer Web usage,” Rep. Edward J. Markey, a Massachusetts Democrat who chairs the House Subcommittee on Telecommunications and the Internet, said in a written statement. “I urge other broadband companies considering similar user profiling programs to similarly hold off on implementation while these important privacy concerns can be addressed.”</p>
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