celtra
AFAIK: Tommy Page, Pandora, Celtra, Lotame, Newsy, About.com, SourceKnowlege
ADOTAS – The Email Carrier never rests. Here’s a sampling from our Inbox. Tommy Page (pictured), a former record-company executive and, most recently, publisher at Billboard, has joined Pandora in the new position of Vice President, Artist and Brand Partnerships, effective immediately. The hiring is a signpost to Pandora’s expansion into [...] more...
Location-Based Advertising Engagement Skyrockets for Rich Media Mobile Ads
CAMBRIDGE, MASS. (December 13, 2012) – Engagement rates for location-based features in rich media mobile ads nearly doubled in Q3 2012 (185 percent growth) according to new findings from Celtra‘s quarterly Mobile Rich Media Monitor Report. Overall, engagement rates for rich media mobile advertisements continue to show steady, quarter-over-quarter growth. In [...] more...
Brands Want Your Undivided Attention: The Rise of Multi-Screen Ad Campaigns
We all do it. We sit in front of our computers at work with our iPhones on our desk, sometimes switching back in forth between emails and photos that exist on each device. At home we sit down in front of the television to watch 30 Rock or Newsroom, and [...] more...
Celtra Launches Updated Mobile Ad Building Platform, Predicts a Mobile-First Future for Ads
ADOTAS – Mobile-centered rich media ad platform provider Celtra launched its new AdCreator 3 today, designed to operate as a means of building ads in a number of formats without requiring complex coding skills or SDKs, distributing those ads across any platforms and tracking the performance of those ads over [...] more...
IAB Releases API for Mobile Rich Media Standards
ADOTAS - The Interactive Advertising Bureau has released its first shot at a standardized API for mobile rich media that is compatible with a variety of vendor SDK. Version 1.0 of the Mobile Rich Ad Interface Definitions (MRAID) API provides a baseline set of function commands built to work with [...] more...
Got Funds? $5 Million for Celtra
ADOTAS – Mobile rich media one-stop shop Celtra closed a Series A round of funding with $5 million courtesy of Grandbanks Capital and Fairhaven Capital. Celtra’s AdCreator, a self-service mobile ad creation platform, can be employed by advertisers to build rich media creations similar to iAds. In addition, advertisers can imbue [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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- Upcoming Event and Conference Calendar June 19th 2013 ADOTAS -– Here’s a snapshot of upcoming industry events. Further [...] more »
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Features
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
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