celtra



Celtra Launches Cross-Screen Viewability for In-App and Web with New AdCreator Analytics

Written on
June 26th 2014
Author
Press Release

BOSTON, June 26, 2014 (ADOTAS) – Celtra Inc., provider of the first cross-screen HTML5 technology for brand advertising, today announced the release of the new AdCreator analytics which includes cross-screen viewability metrics, accidental ad expansion tracking and performance benchmarking. Celtra is the first to provide viewability metrics on both in-app and ... more...

OpenX Launches ‘Largest Mobile-First Native Ad Exchange’

Written on
February 26th 2014
Author
Press Release

BARCELONA, February 26, 2014 (ADOTAS) — OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced the launch of Native O|X, the first global, Real-Time Bidding (RTB) exchange specifically for mobile-first native ads.  The exchange enables all app developers and publishers to apply the full power and ... more...

Conversational Advertising: Making Brand Engagement a Two-Way Street

Written on
January 13th 2014
Author
Mike McSherry

ADOTAS – Meaningful engagement is the goal of advertisers everywhere. The challenge of cutting through the noise of an always-engaged and always-distracted global population can feel, at moments, insurmountable – perhaps even futile. That means being innovative – and in the mobile context, transcending the limitations of the mobile screen ... more...

23 Thought Leaders Offer 51 Predictions for 2014

Written on
January 9th 2014
Author
Adotas

ADOTAS — With the first full business week of 2014 rapidly coming to an end, so too is our coverage of predictions for the year ahead from online ad industry executives. If your opinion on what we should expect in this new year has not been expressed on ADOTAS, please feel ... more...

Celtra Hires Ex-Adobe Exec Taplin as EVP of Global Sales

Written on
December 5th 2013
Author
Press Release

CAMBRIDGE, Mass. – December 5, 2013 – Celtra Inc., the industry leader for rich media mobile ad creation, serving and analytics, today announced the appointment of Todd Taplin as Executive Vice President of Global Sales, Strategy and Services. Mr. Taplin brings exceptional business leadership and comprehensive industry experience to the Celtra team, ... more...

AFAIK: Tommy Page, Pandora, Celtra, Lotame, Newsy, About.com, SourceKnowlege

Written on
May 9th 2013
Author
Mike Daly

ADOTAS – The Email Carrier never rests. Here’s a sampling from our Inbox. Tommy Page (pictured), a former record-company executive and, most recently, publisher at Billboard, has joined Pandora in the new position of Vice President, Artist and Brand Partnerships, effective immediately. The hiring is a signpost to Pandora’s expansion into ... more...

Location-Based Advertising Engagement Skyrockets for Rich Media Mobile Ads

Written on
December 14th 2012
Author
Press Release

CAMBRIDGE, MASS. (December 13, 2012) – Engagement rates for location-based features in rich media mobile ads nearly doubled in Q3 2012 (185 percent growth) according to new findings from Celtra‘s quarterly Mobile Rich Media Monitor Report. Overall, engagement rates for rich media mobile advertisements continue to show steady, quarter-over-quarter growth. In ... more...

Brands Want Your Undivided Attention: The Rise of Multi-Screen Ad Campaigns

Written on
November 7th 2012
Author
Richard L. Tso

We all do it. We sit in front of our computers at work with our iPhones on our desk, sometimes switching back in forth between emails and photos that exist on each device. At home we sit down in front of the television to watch 30 Rock or Newsroom, and ... more...

Celtra Launches Updated Mobile Ad Building Platform, Predicts a Mobile-First Future for Ads

Written on
June 26th 2012
Author
Brian LaRue

ADOTAS – Mobile-centered rich media ad platform provider Celtra launched its new AdCreator 3 today, designed to operate as a means of building ads in a number of formats without requiring complex coding skills or SDKs, distributing those ads across any platforms and tracking the performance of those ads over ... more...

IAB Releases API for Mobile Rich Media Standards

Written on
October 24th 2011
Author
Gavin Dunaway

ADOTAS - The Interactive Advertising Bureau has released its first shot at a standardized API for mobile rich media that is compatible with a variety of vendor SDK. Version 1.0 of the Mobile Rich Ad Interface Definitions (MRAID) API provides a baseline set of function commands built to work with ... more...