cbs
Sick of Ad Networks? Start Your Own
ADOTAS – Last month media giant CBS Interactive announced that it would stop using third-party ad networks to sell inventory across media properties and instead use its own internal ad serving platform, dubbed “Madison.” It’s not the first time a publisher has openly rejected the use of ad networks, which are [...] more...
March Madness sells out online
ADOTAS — The chance to get advertising in front of college basketball fanatics online has pulled in millions for CBS. The network is nearly sold out of inventory and is approaching $30 million in ad revenue for its web video that allows fans to live stream the 60-plus tournament games it [...] more...
Last.fm Unveils Dancing Ads
ADOTAS – Listeners can now get jiggy with the ads as the ads get jiggy with the music on Last.fm, if they’re into that sort of thing. The CBS-owned social music platform unveiled the new “smart ads” shortly after a re-design. Current advertisers, like Converse and Motorola, can incorporate ad messages [...] more...
CBS Pens Online Video Deal With Yahoo
ADOTAS – Perennial underdogs CBS and Yahoo are reportedly teaming up. CBS will allow online videos to be carried by Yahoo as part of a strategic move on CBS’s part to create new outlets for its TV shows. The deal would have Yahoo joining the other big dogs in the CBS [...] more...
March Madness Mayhem!
ADOTAS – This is an abundant time of year for CBS Corp. March Madness has lent itself to being an online juggernaut for the entertainment firm and Les Moonves; the company’s president was honest with his assumptions as to why this fact is true. “People sit at their computers and [...] more...
CBS Launches Local Ad Network
ADOTAS – CBS today announced that it is launching its own ad network that will ultimately be a partnership between the company’s local television stations, local bloggers and social media Web sites. The stations are syndicating local news widgets to blogs and hyper-local sites; the widgets will feature the top local [...] more...
Supersonic: CBS and AOL Radio Merge Channels, Ad Sales Platforms
ADOTAS — CBS Radio and AOL Radio today announced a new partnership today: the two stations will combine forces, giving millions of listeners free access to both stations. They also plan to cook up several product enhancements – including a new player. When AOL’s stations are integrated into CBS’s operations, the [...] more...
CBS Network Adds 350 Sites
CBS Interactive Audience Network is gaining some content with the addition of over 350 local television and radio web sites that will be allow the biggest names on CBS to be available across the web. The network will include 29 of CBS’s owned and operated television stations, 144 of its radio [...] more...
CBS Sportsline Gets New Name
CBS has made its first step to shed the past and welcome the future with the new name of CBSSports.com. CBS has made the shift in hopes of better recognition and aligning the site to it’s television brand and network. The former name SportsLine was last the remains of an acquisition back [...] more...
CBS, YouTube Seal March Madness Agreement
Unlike its former sister/parent company Viacom, CBS Corp. was able to reach an agreement with YouTube, this one entailing the broadcast of highlights, press conferences and other content from this month’s NCAA basketball tournament. The CBS basketball clips will also be sponsored by advertising from GMC’s Pontiac line. The advertising [...] more...
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Latest News
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- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
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- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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