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Last.fm Unveils Dancing Ads

Written on
July 25th 2008
Author
Kathleen

ADOTAS – Listeners can now get jiggy with the ads as the ads get jiggy with the music on Last.fm, if they’re into that sort of thing. The CBS-owned social music platform unveiled the new “smart ads” shortly after a re-design. Current advertisers, like Converse and Motorola, can incorporate ad messages [...] more...

CBS Pens Online Video Deal With Yahoo

Written on
June 4th 2008
Author
Kathleen

ADOTAS – Perennial underdogs CBS and Yahoo are reportedly teaming up. CBS will allow online videos to be carried by Yahoo as part of a strategic move on CBS’s part to create new outlets for its TV shows. The deal would have Yahoo joining the other big dogs in the CBS [...] more...

March Madness Mayhem!

Written on
March 20th 2008
Author
Editor

ADOTAS - This is an abundant time of year for CBS Corp. March Madness has lent itself to being an online juggernaut for the entertainment firm and Les Moonves; the company’s president was honest with his assumptions as to why this fact is true. “People sit at their computers and [...] more...

CBS Launches Local Ad Network

Written on
March 17th 2008
Author
Editor

ADOTAS – CBS today announced that it is launching its own ad network that will ultimately be a partnership between the company’s local television stations, local bloggers and social media Web sites. The stations are syndicating local news widgets to blogs and hyper-local sites; the widgets will feature the top local [...] more...

Supersonic: CBS and AOL Radio Merge Channels, Ad Sales Platforms

Written on
March 7th 2008
Author
Editor

ADOTAS — CBS Radio and AOL Radio today announced a new partnership today: the two stations will combine forces, giving millions of listeners free access to both stations. They also plan to cook up several product enhancements – including a new player. When AOL’s stations are integrated into CBS’s operations, the [...] more...

CBS Network Adds 350 Sites

Written on
September 11th 2007
Author
Editor

CBS Interactive Audience Network is gaining some content with the addition of over 350 local television and radio web sites that will be allow the biggest names on CBS to be available across the web. The network will include 29 of CBS’s owned and operated television stations, 144 of its radio [...] more...

CBS Sportsline Gets New Name

Written on
August 23rd 2007
Author
Editor

CBS has made its first step to shed the past and welcome the future with the new name of CBSSports.com. CBS has made the shift in hopes of better recognition and aligning the site to it’s television brand and network.   The former name SportsLine was last the remains of an acquisition back [...] more...

CBS, YouTube Seal March Madness Agreement

Written on
March 16th 2007
Author
Editor

Unlike its former sister/parent company Viacom, CBS Corp. was able to reach an agreement with YouTube, this one entailing the broadcast of highlights, press conferences and other content from this month’s NCAA basketball tournament. The CBS basketball clips will also be sponsored by advertising from GMC’s Pontiac line. The advertising [...] more...

SportsLine.com Preps for NCAA Tournament

Written on
March 8th 2007
Author
Editor

In anticipation of a massive influx of online viewers, CBS Corp is doubling the amount of bandwidth available for streaming video on SportsLine.com, the network’s online sports portal. Last year, NCAA tournament coverage online brought in more than $4 million in ad revenue. This year, the company has already sold around [...] more...

WSJ: YouTube, CBS Talks Stall

Written on
February 21st 2007
Author
Editor

The WSJ reported on Wednesday that a proposed deal between Google Inc. and CBS Corp. has been put aside while the two companies remain focused on working together on other initiatives. The deal, similar to that of one-time CBS parent Viacom and Joost, would have allowed YouTube users to [...] more...


Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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