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Quick Hits: Yahoo Revamps Video Hub, Shows Off New Series
ADOTAS – In the wake of portal rival AOL’s online video upfront with 15 new web series (one with Heidi Klum, one produced by Jennifer Lopez), Yahoo! unveiled eight new web series as part of the rollout of its revamped video hub, which will be a central resource for videos across [...] more...
Sick of Ad Networks? Start Your Own
ADOTAS – Last month media giant CBS Interactive announced that it would stop using third-party ad networks to sell inventory across media properties and instead use its own internal ad serving platform, dubbed “Madison.” It’s not the first time a publisher has openly rejected the use of ad networks, which are [...] more...
March Madness sells out online
ADOTAS — The chance to get advertising in front of college basketball fanatics online has pulled in millions for CBS. The network is nearly sold out of inventory and is approaching $30 million in ad revenue for its web video that allows fans to live stream the 60-plus tournament games it [...] more...
Last.fm Unveils Dancing Ads
ADOTAS – Listeners can now get jiggy with the ads as the ads get jiggy with the music on Last.fm, if they’re into that sort of thing. The CBS-owned social music platform unveiled the new “smart ads” shortly after a re-design. Current advertisers, like Converse and Motorola, can incorporate ad messages [...] more...
CBS Pens Online Video Deal With Yahoo
ADOTAS – Perennial underdogs CBS and Yahoo are reportedly teaming up. CBS will allow online videos to be carried by Yahoo as part of a strategic move on CBS’s part to create new outlets for its TV shows. The deal would have Yahoo joining the other big dogs in the CBS [...] more...
March Madness Mayhem!
ADOTAS – This is an abundant time of year for CBS Corp. March Madness has lent itself to being an online juggernaut for the entertainment firm and Les Moonves; the company’s president was honest with his assumptions as to why this fact is true. “People sit at their computers and [...] more...
CBS Launches Local Ad Network
ADOTAS – CBS today announced that it is launching its own ad network that will ultimately be a partnership between the company’s local television stations, local bloggers and social media Web sites. The stations are syndicating local news widgets to blogs and hyper-local sites; the widgets will feature the top local [...] more...
Supersonic: CBS and AOL Radio Merge Channels, Ad Sales Platforms
ADOTAS — CBS Radio and AOL Radio today announced a new partnership today: the two stations will combine forces, giving millions of listeners free access to both stations. They also plan to cook up several product enhancements – including a new player. When AOL’s stations are integrated into CBS’s operations, the [...] more...
CBS Network Adds 350 Sites
CBS Interactive Audience Network is gaining some content with the addition of over 350 local television and radio web sites that will be allow the biggest names on CBS to be available across the web. The network will include 29 of CBS’s owned and operated television stations, 144 of its radio [...] more...
CBS Sportsline Gets New Name
CBS has made its first step to shed the past and welcome the future with the new name of CBSSports.com. CBS has made the shift in hopes of better recognition and aligning the site to it’s television brand and network. The former name SportsLine was last the remains of an acquisition back [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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