cause-marketing



Marketing for a Better World: How Entertainment is the Critical Link between Brand and Cause

Written on
November 30th 2012
Author
Dev Crews

Everyone can make a difference by supporting the causes they care about. Getting involved gives people a sense of purpose and meaning in life, and makes them feel good about themselves. While the economic downturn has resulted in reduced public funding and private philanthropy, consumers are increasingly demonstrating their support ... more...

Cause Marketing: Ready for Primetime

Written on
July 12th 2011
Author
Andy Hunn

ADOTAS – In support of this last area of innovation, purpose-driven marketing, I recently attended two of the key trade shows related to cause marketing, sustainability, and corporate social responsibility (CSR). While the “Dark Greens” preached the gospel of sustainability, over the past several years, early thought leading companies have ... more...