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‘Digital Should Never Be An Afterthought’: Burberry Ad Campaigns Blend Music, Fashion & Social

Written on
January 2nd 2013
Author
Richard L. Tso

Burberry has been able to do something that many brands have yet to achieve: It has transformed itself from being that stodgy trench coat company that your father wore only on weekends way back in the 60’s to a multi-faceted brand, relevant for the digital age. Burberry was established in 1846 [...] more...



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An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...

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