caterpillar



Throwing Bourbon on the Fire: Maker’s Mark Stumbles Into the Age of Pervasive Media

Written on
March 19th 2013
Author
Alan Berkson and Fred McClimans

Maker’s Mark was facing a challenge. What do you do when you have limited supply of a product but increasing demand? When your product is aged 6-8 years it creates an even bigger challenge. You can increase supply in the long term, but what do you do in the short ... more...

Spredfast to Provide Caterpillar with Social Engagement Across the Enterprise

Written on
December 19th 2012
Author
AdotasWire

AUSTIN, TX (December 18, 2012) – Spredfast, a leading social marketing software provider, today announced that Caterpillar Inc., the world’s leading manufacturer of construction and mining equipment, has chosen Spredfast’s social media management system for improved coordination and team collaboration across several internal departments and the extended Cat dealer network. To ... more...