casual-games
Casual games see traffic, ads follow
ADOTAS — Free online gaming sites are booming, creating opportunities for advertisers. The sites racked up 27 percent more unique visits and 42 percent more total playing time in December 2008 than in December 2007, according to comScore. Overall Internet traffic grew only 4 percent over the same period, the research [...] more...
GoFish becomes Betawave
ADOTAS — GoFish is relaunching as Betawave Corporation, following a $22.5 million financing last month. The company believes that consumer attention will become the new economic basis for brand media. Betawave focuses on the highest attention span media environments as measured by time spent per month, time spent per page and [...] more...
Online education, casual games and online insurance – hidden marketing gems
ADOTAS EXCLUSIVE — With ample justification and data to boot, much of the sky around the advertising industry has been falling in recent months for newspapers, magazines, TV and radio. Why? Because advertising in these media is quickly becoming a relic of the past. Traditional media and therefore most traditional advertisers [...] more...
Reaching (Neglected) Consumers Who Play Games
ADOTAS EXCLUSIVE — It had been thirty years since I owned my last video game console when, over the holidays, I bought an xBox360. I convinced my father that my kids needed Rockband as an excuse to justify the expense. My seven and nine year old girls got a drum and [...] more...
Epsilon, Double Fusion, Revenue Science, Nurun Job Roundup
ADOTAS – Nurun, Revenue Science, Double Fusion and Epsilon announced hirings or promotions this week. Nurun Inc., a global interactive marketing agency, hired Richard Shuback as executive vice president, executive creative director, North America. Shuback joins Nurun with more than three decades of experience, most recently as the executive creative director at G2 [...] more...
NeoEdge Unveils TV-Style Overlay Ads in Casual Games
ADOTAS – Casual gaming ad shop NeoEdge Networks has released what it says is the industry’s first successful technology advancement for delivering TV-style overlay ads within casual games. The so-called Brand Overlays are basically ads that float over a portion of the viewing area at set intervals that allow advertisers [...] more...
Big Fish Reels in $83M in Funding
ADOTAS — Proving they’re more than just a big fish in a small pond, casual game distributor Big Fish Games reeled in the biggest round of funding for a gaming company in recent memory. It closed an $83.3 million round of common stock financing from Balderton Capital, General Catalyst Partners [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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