case_study



Report: Second Life Marketing Falling Flat

Written on
April 5th 2007
Author
Sarah Novotny

Second Life, the online virtual world created by Linden Labs, has become a magnet for online marketers of all shapes and sizes. It’s been used to hock everything from cars to political platforms. But all is not well in 3D marketing land, according to a study released last week by ... more...

Study: Online Video Search Deemed “Frustrating”, “Inconsistent”

Written on
February 28th 2007
Author
Sarah Novotny

A new nationwide online study conducted by market researcher Synovate for Clipblast! shows that Americans have trouble locating specific videos online. Mainly, 40 percent of those surveyed noted that online video searches are “frustrating” or “inconsistent.” The sentiment came as a response to the question of what single thing users ... more...

Piper Jaffray: Global Online Ad Industry Worth $81.1 Billion by 2011

Written on
February 23rd 2007
Author
Sarah Novotny

The global online ad industry could hit $81.1 billion by 2011, according to a lengthy report released by research firm Piper Jaffray & Co. “The User Revolution” looks at the Internet as a form of mass media and anticipates a 21% annual growth rate through 2011. Piper Jaffray believes the major ... more...

Report: Local Video Advertising to Hit $371 Million Mark by Year’s End

Written on
February 22nd 2007
Author
Sarah Novotny

A new report from Borrell Associates claims that local online video advertising will more than double this year to $371 million, up from $161 million in 2006, and is expected to reach $5 billion by the year 2012. In the study, “infomercials” are said to drive the increase in ... more...

Psychologists Warn Against Sexualization of Girls in Media and Advertising

Written on
February 20th 2007
Author
Sarah Novotny

Too many sexualized images of girls and young women in media and advertising hurts their self-image and development, says a study released by the American Psychological Association (APA). According to the APA, sexualization occurs when a person’s value comes only from their sexual appeal, behavior, or appearance. The report combines psychological ... more...

More Americans Finding Romance via Mobile

Written on
February 14th 2007
Author
Sarah Novotny

More Americans are finding romance over their mobile phones, says mobile subscription matchmaking service Webdate Mobile. The company’s subscriber base was up 23% from November 2006. Most users viewed pictures and profiles. Traffic was consistent throughout the day, unlike standard web services, which show spikes in activity before and after standard ... more...

Will UK Advertising Usurp? Industry Experts Dispute and Concede to Online Ad Power Across the Pond

Written on
February 14th 2007
Author
Regine Zamor

Just before New Year’s 2007, the New York Times ran an article on the future of online advertising—more specifically, the future of such advertising in Britain. Optimistic in scope, the NYT talked to media buying agencies who claimed web advertising in the UK accounted for 14% of the country’s ... more...

The Compassionate Creative: Calling for Advertisers to Let Empathy and Insight Drive Design

Written on
February 12th 2007
Author
Misha Cornes

I don’t know a lot about makeup. When Organic started the pitch process for a major pitch for a cosmetics company, I thought Bobbi Brown was married to Whitney and that MAC was a line of Apple products. How could we get smart about women’s cosmetics? The ... more...

Study: Local TV Stations to Earn Millions from Internet Advertising in 2007

Written on
February 9th 2007
Author
Sarah Novotny

Local TV stations are set to make millions from online advertising in 2007, according to a new study released by television trade organization TVB. The second annual “Benchmarking the Local Website Marketplace” study, performed by Borell Associates, revealed that local TV stations increased their ad revenue by as much as 41%, ... more...

Fathom: Q4 2006 Average Keyword Prices Rise Slightly

Written on
February 9th 2007
Author
Sarah Novotny

After taking a huge 16.5% leap in the third quarter 2006, the average prices for keyword advertising leveled off, rising only 2% in the fourth, according to Fathom Online’s Keyword Price Index. “Continued strong demand from advertisers increased keyword prices in the fourth quarter of 2006, but the rise was much ... more...