ADOTAS – Hot on the heels of Facebook delivering very positive news to investors, Kenshoo has published a sneak peak at a case study showcasing just how well Facebook advertising worked for an eco-friendly jewelry retailer. Alex and Ani hit the Facebook advertising gold mine recently when their partner, eBay Enterprise, [...] more...
REDWOOD CITY, Calif., October 17, 2013 (ADOTAS) – Rocket Fuel Inc. (NASDAQ: FUEL), a leading artificial intelligence (AI)-powered programmatic media-buying platform for digital marketers, today announced the results of an innovative advertising initiative for Subaru of America Inc. Rocket Fuel’s autonomous technology drove significant uplift in dealer interaction to customers, providing [...] more...
ADOTAS — The Transport Accident Commission (TAC) of Victoria, Australia found that 18-24 year olds account for 22% of all driver deaths on Victorian roads. Historically the TAC have delivered powerful TVC campaigns to combat this disproportionately high statistic; however they recognised a fresh approach could assist in strengthening [...] more...
ADOTAS – The Challenge: Create a brand-driven experience for Acxiom® (NASDAQ: ACXM), one of the nation’s leading enterprise data, analytics and software-as-a-service companies, to communicate the company’s leading technologies in a creative way to their top customers at an invitation-only client forum. The Solution: Acxiom tapped leading brand strategy firm, Protagonist, to [...] more...
adidas recently worked with iProspect to leverage mobile’s power to reach on-the-go customers. They recognized that in order to build an effective mobile presence, they had to pivot their thinking to understand how mobile drives value beyond mobile commerce, particularly in-store sales on the homepage. To view the full case study, [...] more...
TAG Heuer is one of the most recognized global brands in luxury timepieces – representing an elite level of technical achievement and style. The brand maintains its larger-than-life image not only with A-list celebrity ambassadors, but also with large-format attention-grabbing ad creative that often exceed publisher specs. In the Fall of [...] more...
ADOTAS – Some brands can simply do no wrong. Their consumers trust the quality of their products and even trust their opinion as trust agents. They want to preserve their brand loyalty and use this loyalty to maximize ROI. This is because companies are aware that most successful brands rely on [...] more...
ADOTAS - Today, mobile social entertainment provider airG launched an ad targeting service specifically for mobile social advertising, with a set of 14 targeting parameters. That’s of particular interest to advertisers looking for a younger, mobile-reliant audience — airG’s stats cite 80 percent of its users as being between the [...] more...
ADOTAS - Video advertising platform and marketplace provider Adap.tv released its Video State of the Industry Report a few days ago, which revealed an increasing interest among buyers in bringing online video and television closer to each other in their ad campaigns, and more of a demand for common metrics [...] more...
ADOTAS – While it might not be the easiest thing to visualize (if you’re not used to poking around in a website’s code), proponents of proper tag management trumpet its ability to load pages, improve site functionality, manage page analytics and, ultimately, save money. Tag management company Tealium has shared [...] more...
- SXSW News: Kenshoo Integrates with Oracle for Social Marketing March 7th 2014 AUSTIN, March 7, 2014 (ADOTAS) –- Kenshoo, the global leader in [...] more »
- Study: Consumers Want a More Personalized Mobile Home Screen March 7th 2014 ADOTAS – New research from mobile analytics company Flurry shows noteworthy [...] more »
- Twelvefold Introduces Spectrum for Video: Real-Time, URL-Level Video Ad Placements Across All Screens March 6th 2014 SAN FRANCISCO, March 6, 2013 (ADOTAS) – Twelvefold, a big [...] more »
- DataXu Adds Video to Private Exchange Capabilities March 6th 2014 BOSTON, March 6, 2014 (ADOTAS) – DataXu, a leading provider [...] more »
- YuMe, Magid and Razorfish Reveal CTV Creative Best Practices in Latest Study March 6th 2014 REDWOOD CITY, Calif., March 6, 2014 (ADOTAS) – YuMe, Inc. [...] more »
- RR Donnelley Announces $350 Million Debt Offering March 6th 2014 CHICAGO, March 6, 2014 (ADOTAS) – RR Donnelley & Sons [...] more »
- Getty Images to Showcase Free, Legal Embed Capability at SXSWi March 6th 2014 NEW YORK and AUSTIN, March 5, 2014 (ADOTAS) – Global digital [...] more »
- You Have My Data, Now Stop Retargeting Me! March 7th 2014
- The Top 5 New Video Ads: Snickers, Pepsi, HUVr, Hugo Boss March 7th 2014
- Spotlight on Search: Yahoo! Gemini vs. Google Enhanced Campaigns March 6th 2014
- 6 Trends That Reinforce the Need for Unified Data Collection March 6th 2014
- 4 Important Lessons B2B Marketers Learned in 2013 March 5th 2014
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- SXSW News: Kenshoo Integrates with Oracle for Social Marketing - Responsivemts | Responsivemts: [...] Report Rattles Currency's WorldBrands' Organic Facebook Reach Has Plummeted Since OctoberSXSW News: Kenshoo Integrates
- #DailyDigital It’s Friday. Facebook Is Doing Something to the Newsfeed. Again. | Trey Peden - Digital. Marketing. Management.: [...] Five Things the FTC Will Get Tough on in 2014 I wanted to read
- Jeff Yablon: of course ... there's always the question of revenue split ... interesting new service just
- Articles Written by Bob Bentz | Bob Bentz: [...] 7/14/08 — Adotas [...]