case-study
Case Study: Use of Special Visual Effects in Video Ads
ADOTAS – Special effects in a video are often eye-catching, but to what degree do they actually encourage a positive association with a brand when they’re used in an ad? A recent study by GenArts says it’s enough of a degree for advertisers to take note. Working with MarketTools, GenArts [...] more...
Case Study: Maggiano’s Little Italy Turns Data Into Engagement
ADOTAS - It’s crucial to know your type… and also to know what type is normally drawn to you. I’m not really musing on the mistakes I’ve made in my romantic life, or at least, no more than usual. Right now, I’m actually talking about when a company wants to think [...] more...
Case Study: Using Flash Sales Sites as a Marketing Tool
ADOTAS – Gilt Groupe may have given online flash sales sites widespread notoriety, but now a whole ecosystem of similar, niche-based sites has cropped up. While these may seem like merely deep discount sites for consumers, they can also be marketing tools for online businesses seeking greater exposure. Take, for [...] more...
Case Study: Hodes Group and MediaMind Employ Exchange Buying for Employee Recruiting
ADOTAS – Why bother calling a head hunter when you can target display advertising at high-potential candidates? That seemed to be the thinking of the Fortune 500 entertainment company that hired recruitment marketer Bernard Hodes Group, which in turn employed MediaMind’s Smart Trading platform for exchange buying, to use advanced targeting [...] more...
Case Study: Jones New York Employs 33Across to Reach Women Professionals
ADOTAS – If you are anything like me, your dry cleaning is the last thing on your mind when you finally make it home at 8 p.m. every day. There are serious ramifications to this seemingly minute bad habit — namely the regular stress of digging through my closet for the [...] more...
Case Study: AvatarLabs Bares Fangs With ‘True Blood’ Takeover Campaign
ADOTAS – I’m told I bare an uncanny resemblance to Alexander Skarsgard, who plays Eric the vampire on HBO’s “True Blood.” I ultimately find this weird because Skarsgard is Swedish (born in Stockholm) and I don’t have a drop of Swedish blood in my mutt heritage (closest I get is [...] more...
Case Study: MediaTrust PerformanceExchange Schools Education Vertical
ADOTAS – Back in March and following a $3 million round of funding led by Ropart Asset Management, performance marketing firm MediaTrust launched the PerformanceExchange (MTPX), a single platform for managing performance-based campaigns across all channels, even email. Test campaigns in the finance and education verticals garnered conversion rates between 5% [...] more...
Case Study: Permuto Is Head Over Heels.com
ADOTAS – Online display advertising is making a comeback. Only a short time ago, display was considered unusable by many in the industry due to poor performance and lack of accountability. But now, recognizing the enormous reach and potential of display, several companies have been popping up and gaining momentum because [...] more...
Wonder Twins: Email and Social Media Marketing
ADOTAS – There have been a lot of stories about using social media to increase brand awareness and customer retention, but little attention has been paid to its potential to acquire new customers, especially when used in conjunction with a proven channel like email. Driving awareness with social media is great, [...] more...
Advertising.com Survey: Interactive Publishers Increase Spending Online
Advertising.com has released its third annual survey of interactive publishers. The survey explains, “While web-based direct-response advertisers are expected to represent the majority of online revenue, publishers are predicting increased spending from traditional, brand focused advertisers.” Publishers believe that web-based direct-response advertisers account for the largest percentage of online ad [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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