case-study



Facebook Ads Study: Reach Trumps Engagement Optimization

Written on
May 22nd 2014
Author
Mike Daly

ADOTAS — SocialCode has just released a new report on Facebook Ads and how to make them drive branding and offline sales. The report, “For Branding Campaign ROI, Engagement Optimization Isn’t the Best Bet,” explores the challenge that comes with so-called “engagement metrics,” which the authors content is a red herring for ... more...

Twitter for Business Case Study: Domino’s UK’s #BigNightIn

Written on
May 1st 2014
Author
Sean ONeal

ADOTAS — The primary marketing spend for most brands is television. And why not? It has massive reach and its generally high production sight, sound and motion commercials are effective creating consumer interest and ultimately moving product. But what if brands could spend a relatively small amount of money to ... more...

Language Localization: Pushing Mobile Ad Conversion Across the Globe

Written on
April 24th 2014
Author
Jud Bowman

ADOTAS – Language localization is a key performance differentiator for mobile marketers that has proven to drive increased click-through rates and conversions. As marketers continue to find new ways to be competitive in the space, the need for language-related services is increasing, especially with smartphone usage skyrocketing worldwide. Let’s explore ... more...

Case Study: Retail Jeweler’s Success Story Highlights Value of Facebook Ads

Written on
January 30th 2014
Author
Adotas

ADOTAS – Hot on the heels of Facebook delivering very positive news to investors, Kenshoo has published a sneak peak at a case study showcasing just how well Facebook advertising worked for an eco-friendly jewelry retailer. Alex and Ani hit the Facebook advertising gold mine recently when their partner, eBay Enterprise, ... more...

Case Study: Rocket Fuel Turbocharges Subaru’s Dealer Interaction Rate 84 Percent

Written on
October 17th 2013
Author
Press Release

REDWOOD CITY, Calif.,  October 17, 2013 (ADOTAS) – Rocket Fuel Inc. (NASDAQ: FUEL), a leading artificial intelligence (AI)-powered programmatic media-buying platform for digital marketers, today announced the results of an innovative advertising initiative for Subaru of America Inc. Rocket Fuel’s autonomous technology drove significant uplift in dealer interaction to customers, providing ... more...

Video Case Study: Facebook Connect Experience

Written on
April 22nd 2013
Author
Adotas

ADOTAS — The Transport Accident Commission (TAC) of Victoria, Australia found that 18-24 year olds account for 22% of all driver deaths on Victorian roads. Historically the TAC have delivered powerful TVC campaigns to combat this disproportionately high statistic; however they recognised a fresh approach could assist in strengthening ... more...

Marketing Big Data to the C-Suite

Written on
April 9th 2013
Author
Adotas

ADOTAS – The Challenge: Create a brand-driven experience for Acxiom® (NASDAQ: ACXM), one of the nation’s leading enterprise data, analytics and software-as-a-service companies, to communicate the company’s leading technologies in a creative way to their top customers at an invitation-only client forum. The Solution: Acxiom tapped leading brand strategy firm, Protagonist, to ... more...

VIDEO: adidas Learns the Full Value of Mobile

Written on
March 11th 2013
Author
Mike Daly

adidas recently worked with iProspect to leverage mobile’s power to reach on-the-go customers. They recognized that in order to build an effective mobile presence, they had to pivot their thinking to understand how mobile drives value beyond mobile commerce, particularly in-store sales on the homepage. To view the full case study, ... more...

Case Study: MediaMind Helps TAG Heuer Meet Campaign Goals

Written on
January 9th 2013
Author
Adotas

TAG Heuer is one of the most recognized global brands in luxury timepieces – representing an elite level of technical achievement and style. The brand maintains its larger-than-life image not only with A-list celebrity ambassadors, but also with large-format attention-grabbing ad creative that often exceed publisher specs. In the Fall of ... more...

Do Your Customers Love You? Lessons in Image and Engagement

Written on
June 27th 2012
Author
Murray Newlands

ADOTAS – Some brands can simply do no wrong. Their consumers trust the quality of their products and even trust their opinion as trust agents. They want to preserve their brand loyalty and use this loyalty to maximize ROI. This is because companies are aware that most successful brands rely on ... more...