REDWOOD CITY, Calif., October 17, 2013 (ADOTAS) – Rocket Fuel Inc. (NASDAQ: FUEL), a leading artificial intelligence (AI)-powered programmatic media-buying platform for digital marketers, today announced the results of an innovative advertising initiative for Subaru of America Inc. Rocket Fuel’s autonomous technology drove significant uplift in dealer interaction to customers, providing [...] more...
ADOTAS — The Transport Accident Commission (TAC) of Victoria, Australia found that 18-24 year olds account for 22% of all driver deaths on Victorian roads. Historically the TAC have delivered powerful TVC campaigns to combat this disproportionately high statistic; however they recognised a fresh approach could assist in strengthening [...] more...
ADOTAS – The Challenge: Create a brand-driven experience for Acxiom® (NASDAQ: ACXM), one of the nation’s leading enterprise data, analytics and software-as-a-service companies, to communicate the company’s leading technologies in a creative way to their top customers at an invitation-only client forum. The Solution: Acxiom tapped leading brand strategy firm, Protagonist, to [...] more...
adidas recently worked with iProspect to leverage mobile’s power to reach on-the-go customers. They recognized that in order to build an effective mobile presence, they had to pivot their thinking to understand how mobile drives value beyond mobile commerce, particularly in-store sales on the homepage. To view the full case study, [...] more...
TAG Heuer is one of the most recognized global brands in luxury timepieces – representing an elite level of technical achievement and style. The brand maintains its larger-than-life image not only with A-list celebrity ambassadors, but also with large-format attention-grabbing ad creative that often exceed publisher specs. In the Fall of [...] more...
ADOTAS – Some brands can simply do no wrong. Their consumers trust the quality of their products and even trust their opinion as trust agents. They want to preserve their brand loyalty and use this loyalty to maximize ROI. This is because companies are aware that most successful brands rely on [...] more...
ADOTAS - Today, mobile social entertainment provider airG launched an ad targeting service specifically for mobile social advertising, with a set of 14 targeting parameters. That’s of particular interest to advertisers looking for a younger, mobile-reliant audience — airG’s stats cite 80 percent of its users as being between the [...] more...
ADOTAS - Video advertising platform and marketplace provider Adap.tv released its Video State of the Industry Report a few days ago, which revealed an increasing interest among buyers in bringing online video and television closer to each other in their ad campaigns, and more of a demand for common metrics [...] more...
ADOTAS – While it might not be the easiest thing to visualize (if you’re not used to poking around in a website’s code), proponents of proper tag management trumpet its ability to load pages, improve site functionality, manage page analytics and, ultimately, save money. Tag management company Tealium has shared [...] more...
ADOTAS - While the debate continues about the right metrics to use to prove that online works for branding campaigns, some companies have developed ways to measure just how well consumers are “getting” a brand’s message. Vizu Corporation has long maintained that it is important for online advertisers to use [...] more...
Adknowledge Announces Launch of ‘AdStation International’KANSAS CITY, Mo., November 25, 2013 (ADOTAS) – Adknowledge is pleased to announce the launch of AdStation International, a global [...] more...
- American Laser Skincare Taps Matomy as Agency of Record December 10th 2013 ADOTAS – Today, American Laser Skincare, a large provider of laser [...] more »
- Unicorn Media’s Dynamic Ad Insertion Technology Enables Video Monetization on Twitter December 10th 2013 TEMPE, AZ, December 10, 2013 (ADOTAS) – Unicorn Media, the [...] more »
- Fiverr® Launches iPhone App: Puts 3 Million Gigs® in the Palm of Your Hand December 10th 2013 NEW YORK, December 10, 2013 (ADOTAS) — Fiverr®, the world’s [...] more »
- Scripps Acquires Newsy for $35 Million December 9th 2013 CINCINNATI, December 9, 2013 (ADOTAS) – The E.W. Scripps Company [...] more »
- Industry Veteran Simon Hayhurst Joins Rocket Fuel as SVP of Product and Business Development December 9th 2013 REDWOOD CITY, Calif., December 9, 2013 (ADOTAS) — Rocket Fuel Inc., [...] more »
- New Searchmetrics Solution Restores Keyword ‘Not Provided’ Data Taken Away by Google December 9th 2013 NEW YORK, December 9, 2013 (ADOTAS) — Searchmetrics has [...] more »
- Survey: Facebook is the Most Trusted Review Platform Over Pinterest, Youtube and Twitter December 9th 2013 NEW YORK, December 9, 2013 (ADOTAS) — A new [...] more »
- Female Game Players are Stealing TV Advertising Budgets December 10th 2013
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- Text Marketing News December 6, 2013 | Text Marketing Companies: [...] veeseo Launches Speech-to-Text Content Recognition Engine for Video … – ADOTAS [...]
- Dell Software Exec: Strong Password Would Not Have Stopped Latest Hack: [...] — In response to Today’s Burning Question about reports of the latest major cyberattack,
- Zimmerman Advertising Has What White Castle Craves – ADOTAS | Zimmerman News: [...] more here: Google Zimmerman News In [...]
- Online Video Quality Matters More Than You Think | Video Industry | OneScreen: [...] so. In fact, branded videos are getting shared 50 times more in 2013 than