case-studies



Back To School: Silverpop Launches Digital Marketing University

Written on
February 28th 2013
Author
Richard L. Tso

The folks over on Madison Avenue understand just how easy to get sucked into the daily grind of pitching campaigns, monitoring performance and digging through the mounds of big data to find just the right metric to monitor and present to a client. We tend to work hard in the ... more...

5 Tips to Generate B2B Leads with Social Content

Written on
January 23rd 2013
Author
Jennifer Agustin

For B2B marketers, creating social content is a highly effective way to drive traffic to your website – but it can be difficult to turn those visitors into qualified leads. As a result, marketing dollars are wasted on producing social content that drives page views, but few true leads. With the ... more...

Is Content Marketing the Future? Lessons for the Digital Engagement Path

Written on
December 20th 2012
Author
Daniel Laury

With the 2012 elections receding in the rear-view mirror, digital marketing pros are taking note of lessons to be learned from the Obama campaign’s success, especially its use of technology. After setting new standards with its 2008 win, the campaign made it clear that technology and social media were still integral ... more...