casale-media



Casale Media Expands NY Office to Meet Growing Demand for Programmatic

Written on
March 19th 2014
Author
AdotasWire

NEW YORK, March 19, 2014 (ADOTAS) – Casale Media announced today that it has hired five new digital advertising professionals to meet rapid growth and enhanced client demand for its Index Exchange division in its New York office. All five hires come with significant experience in digital publishing, and include Anooj ... more...

Today’s Burning Question: Firefox to Block Third-Party Cookies By Default

Written on
December 30th 2013
Author
Mike Daly

EDITOR’S NOTE: This article, originally published on February 26, 2013, placed at No. 7 in our 20 most popular articles of the year. ADOTAS – Today, we asked our panel of industry experts: “What will be the implications of Mozilla’s intention to block third-party cookies by default in Firefox 22?” Here’s ... more...

Audience Targeting Options When the Cookie Crumbles

Written on
May 3rd 2013
Author
Seth Ulinski

ADOTAS — Marketers and their respective ad agencies will increasingly be on the lookout for new ways to reach target audiences, as well as properly track and attribute engagement for digital media investments. This is largely the result of increased consumer cookie deletion as well as browsers such as Firefox ... more...

Blogshare: ‘Learning From Pinterest: How the Ad Tech Industry Can Help Fight Fraud’

Written on
March 7th 2013
Author
Adotas

The latest blog post on The MakeGood from Andrew Casale, VP Strategy for Casale Media, is titled “Learning From Pinterest: How the AdTech Industry Can Help Fight Ad Fraud.” The crux of the article is about using the domain name registration date to verify whether a site is suspicious or ... more...

Today’s Burning Question: Are Ad Sales People Becoming Irrelevant? (Pt. 2)

Written on
February 15th 2013
Author
Mike Daly

  … Previous “The answer is: no. The advertising ecosystem will likely always need a direct salesforce.  What it doesn’t need however is more people to sell, traffic and optimize standardized banner ads – programmatic mechanisms are clearly compressing these taxes out of the system.  The need for a qualified, educated direct sales team to connect ... more...

Industry Leaders Offer Predictions for 2013 (Part 1)

Written on
January 2nd 2013
Author
Adotas

John Kottcamp, Chief Strategy & Marketing Officer, Tahzoo: “The evolution from multi-channel to omni-channel marketing.  Expectations are for a connected experience that not only moves from device to device, but is relevant within the context of a very limited attention span. “Differentiated experiences driven through the next generation of personalization.  With the advance ... more...

GateHouse Media Adds 15 New Publishers to its Private Ad Exchange

Written on
November 23rd 2012
Author
AdotasWire

NEW YORK (November 15, 2012) – GateHouse Media, a leading multimedia company providing news and information to local communities, today announced the addition of 15 publishers to its private ad exchange, adhance media. The private ad exchange now comprises more than 500 local, hyper-local and major city newspapers and broadcast ... more...

Casale Media Launches an RTB-Friendly SSP

Written on
June 25th 2012
Author
Brian LaRue

ADOTAS - Today, online media technology company Casale Media launched a new programmatic sell-side platform, called Index Platform, which operates in publishers’ private marketplaces, as well as an attendant feature described in a statement from Casale as “a real-time map of aggregate real-time bidding activity” on the platform, dubbed Index ... more...

From the AdMonsters OPS Conference: Premium Goes Programmatic, More

Written on
April 19th 2012
Author
Brian LaRue

ADOTAS - Yesterday, I skipped the Adotas office and hit up AdMonsters OPS Markets conference, a bit of a change of scenery that featured a few smart discussions to boot. During a late-morning panel discussion, former Adotas senior editor and current AdMonsters U.S. editor (and, full disclosure, an offline friend ... more...

Quick Hits: Cognitive Match and Adnetik Hook Up, NeverBlue Introduces Day-Parting

Written on
October 26th 2011
Author
Gavin Dunaway

ADOTAS – Dynamic creative targeter Cognitive Match has partnered with AdNetik to bring its real-time dynamic creative solution to impression by impression buying on AdNetik’s Audience Investment Management platform. Last week Cognitive Match incorporated eXelate’s audience data into both its dynamic creative preparation and hybrid audience- and contextual-based targeting. • Lead-gen network ... more...