Tribune plans to use the cash infusion to pay off a chunk of the $13.4 billion in debt it has racked up. Tribune CEO Sam Zell said that the deal allows the company to “monetize some of the value CareerBuilder has built over the years, while enabling us to maintain a significant stake in a great online property.”

Other CareerBuilder partners include The McClatchy Company (14.4% stake) and Microsoft (4% stake).

Advertisers will be able to place ads on the site’s Resource Center, a section that offers job hunters advice on everything ranging from training and education to interviewing, resumes, and starting your own business. Advertisers will be able to target ads by specific page and keyword, which means that ads in the Resource Center will be able to reach individuals intent on performing a specific action.

“Offering this functionality provides more options for online advertisers who want to reach a vast audience of career-minded individuals,” said Hope Gurion, CareerBuilder’s VP of business development in a statement. “With Quigo, we are now able to create opportunities for advertisers that fit a variety of budgets and business models, as well as maximize the relevancy of advertising to our visitors.”

Advertisers will be able to see exactly where their ads are running within the CareerBuilder site. CareerBuilder.com, owned by media groups Gannet Co., Tribune and McClatchey, has more than 23 million registered users, and lists more than 1.5 million jobs. The AdSonar platform is also used by websites like ESPN.com, ABC News, The New York Times, along with sites for local newspapers.