» Adotas

carat_fusion

Carat Fusion Joins Anti-Click Fraud Network

Written on: December 4th 2006
Author: Editor

Direct response digital marketing agency Carat Fusion has joined more than 3,000 other advertisers and agencies as part of the Click Fraud Network, a click fraud detection service operated by online advertising developer Click Forensics. The deal will help Carat identify and discard bad or fraudulent clicks, with the hopes [...] more...

Carat Fusion Locks Deal with West Marine

Written on: November 27th 2006
Author: Editor

Digital marketing agency Carat Fusion today announced a business deal with North American recreational boating retailer West Marine. In doing so, Carat Fusion will provide a suite of search marketing and affiliate marketing services for the Watsonville, California-based company. West Marine currently houses nearly 400 West Marine stores in the United [...] more...

Klipmart Unveils Universal In-Stream Management Tool

Written on: April 10th 2006
Author: Editor

Online video leader Klipmart, along with partners MediaVest Digital Connections and Carat Fusion, has developed the online video industry’s first comprehensive in-stream campaign management and reporting tool. Klipmart’s Universal In-stream Solution provides agencies and clients with the first and only comprehensive report for in-stream video campaigns running across multiple publishers. The [...] more...

Carat Fusion Settles into the Big Apple

Written on: March 1st 2006
Author: Editor

Digital marketing agency Carat Fusion announced yesterday that it has added five new staff members in its New York office to handle media planning, buying and strategy duties on several accounts. The expanded media department comes amid continued demand for the agency’s interactive advertising services and solid growth in its [...] more...

Carat Drives Hyundai into Online Campaigning

Written on: February 24th 2006
Author: Editor

Carat Fusion announced today an exclusive advertising buyout of Slate.com’s standard interactive ad units on behalf of Hyundai. The objective of Carat’s move is to open Hyundai to the Slate audience of educated decision-makers and online shoppers. As of yesterday, Hyundai was featured in a special home page site treatment [...] more...

Carat Opens Red Envelope for Naughty Valentine’s Viral

Written on: February 14th 2006
Author: Kiran Aditham

Popular opinion would dictate that in recent years, Valentine’s Day has served as little more than a corporate knife-twist/marketing bonanza to lonely souls and hopeless romantics. But multi-channel specialty gift retailer Red Envelope is taking a spirited, unconventional, less-sappy approach to peddling gifts for February 14th. The company’s enlisted the services [...] more...

The New Media Blend: Working Interactive Media into the Traditional Mix

Written on: January 18th 2006
Author: Jaime Gottlieb

In an era in which the meaning of “traditional advertiser” continues to erode, and interactive options emerge in the blink of an eye, we in the interactive world know that advertisers must be forward thinking just to keep up. And while most have indeed already begun to drop pennies into [...] more...

Features

Quality Video: DIY (Cheap) or Else December 1st 2008
Will Widget Channel Be Tuned In? November 26th 2008
Internet Vs. TV Smackdown: Friends or Foes? November 25th 2008
Search Marketing Is Better Than a Bailout November 24th 2008
With Ads, Pretty Is as Pretty Does November 21st 2008

Features Archive

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...