carat
Welcome Aboard: Brody Bumped Up at AOL as Levick Plans Exit
ADOTAS – Ned Brody is moving up to the position of chief revenue officer and president of AOL Advertising, basically replacing Jeff Levick who will be leaving after a six-week transition period. (Nicholas Carlson over at Business Insider has sources suggesting CEO Tim Armstrong was doing Levick’s job and making [...] more...
Forecasting global ad spend decline
ADOTAS — Carat forecasts declines in global advertising, led by negative growth in almost every major advertising market, with the exception of China The UK media buying firm’s new prediction for worldwide expenditure this year is a fall of -5.8 percent with a small return to growth of 0.7 percent for 2010. The [...] more...
E-mail Error Notifies Carat Staff of Impending Layoffs
ADOTAS – Ah, the innocuous little send button. The twee bearer of bad news not meant for your eyes strikes again. A top HR exec, Rosy Zory, at Aegis Group’s media-buying division of Carat, accidentally sent an email to the entire company (meant for top managers only) detailing a restructuring [...] more...
Report: Online Advertising Not Affected by Downturn
ADOTAS – Carat has slashed its spending forecasts for advertising this year and next. Worldwide, it lowers its prediction this year to 4.9% growth (a 1.1% drop). Carat blames the drop on a downward spending trend in the U.S., the U.K., Spain and China. Online advertising emerges unscathed, however: 2008 will [...] more...
Integrated Media: Proving One Carat Is Best
An announcement was made Friday by the companies formerly known as Carat USA and Carat Fusion, which reported the two, will become a single all-media agency. The decision came from many factors; however one of the most important was data. Sarah Fay, the new CEO of the integrated companies which will [...] more...
Results Are In: Aegis And WPP On Top
In a survey put out by RECMA, a Paris-based agency billings researcher, Aegis Group and WPP Group top the digital agency ranks. Aegis accounted for 28% of all digital media personnel in six holding companies and eight countries surveyed. The London-based company has a digital staff of 1,400 worldwide. The WPP’s GroupM [...] more...
ADOTAS Advertising Week Conversations: David Verklin, CEO, Carat Americas
A major subsidiary of Aegis Group plc, Carat is a brand universally synonymous with media buying and advertising. The global outfit initially begun its meteoric rise in the industry within its European homebase, but in the last several years, Carat has proliferated in North America. Much of the credit, of course, [...] more...
Leading Advertisers, Agencies Join Click Quality Council
Third-party technology provider Click Forensics today announced that major online advertisers, VISA and LendingTree, as well as agencies Carat Fusion and Agency.com have joined the newly formed Click Quality Council (CQC). The Council’s objective is to establish a forum for advertising industry leaders to discuss Pay-Per-Click quality issues and to ensure [...] more...
Online/Offline Creative Reaches the Yahoo Search Summit
In the context of search marketing (no pun intended), creative concepts aren’t usually a forefront issue. It’s been a keyword-driven, ROI-devoted world since its inception, but the folks behind Yahoo’s Search Marketing division are hoping to offer a fresh perspective with their latest installment of the Yahoo Summit Series. A crowd [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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