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E-mail Error Notifies Carat Staff of Impending Layoffs

Written on: September 4th 2008
Author: Kathleen

ADOTAS – Ah, the innocuous little send button. The twee bearer of bad news not meant for your eyes strikes again. A top HR exec, Rosy Zory, at Aegis Group’s media-buying division of Carat, accidentally sent an email to the entire company (meant for top managers only) detailing a restructuring [...] more...

Report: Online Advertising Not Affected by Downturn

Written on: August 27th 2008
Author: Kathleen

ADOTAS – Carat has slashed its spending forecasts for advertising this year and next. Worldwide, it lowers its prediction this year to 4.9% growth (a 1.1% drop). Carat blames the drop on a downward spending trend in the U.S., the U.K., Spain and China. Online advertising emerges unscathed, however: 2008 will [...] more...

Integrated Media: Proving One Carat Is Best

Written on: July 30th 2007
Author: Editor

An announcement was made Friday by the companies formerly known as Carat USA and Carat Fusion, which reported the two, will become a single all-media agency. The decision came from many factors; however one of the most important was data. Sarah Fay, the new CEO of the integrated companies which will [...] more...

Results Are In: Aegis And WPP On Top

Written on: June 22nd 2007
Author: Editor

In a survey put out by RECMA, a Paris-based agency billings researcher, Aegis Group and WPP Group top the digital agency ranks. Aegis accounted for 28% of all digital media personnel in six holding companies and eight countries surveyed. The London-based company has a digital staff of 1,400 worldwide. The WPP’s GroupM [...] more...

ADOTAS Advertising Week Conversations: David Verklin, CEO, Carat Americas

Written on: October 1st 2006
Author: Kiran Aditham

A major subsidiary of Aegis Group plc, Carat is a brand universally synonymous with media buying and advertising. The global outfit initially begun its meteoric rise in the industry within its European homebase, but in the last several years, Carat has proliferated in North America. Much of the credit, of course, [...] more...

Leading Advertisers, Agencies Join Click Quality Council

Written on: September 26th 2006
Author: Editor

Third-party technology provider Click Forensics today announced that major online advertisers, VISA and LendingTree, as well as agencies Carat Fusion and Agency.com have joined the newly formed Click Quality Council (CQC). The Council’s objective is to establish a forum for advertising industry leaders to discuss Pay-Per-Click quality issues and to ensure [...] more...

Online/Offline Creative Reaches the Yahoo Search Summit

Written on: February 27th 2006
Author: Kiran Aditham

In the context of search marketing (no pun intended), creative concepts aren’t usually a forefront issue. It’s been a keyword-driven, ROI-devoted world since its inception, but the folks behind Yahoo’s Search Marketing division are hoping to offer a fresh perspective with their latest installment of the Yahoo Summit Series. A crowd [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...