carat
Forecasting global ad spend decline
ADOTAS — Carat forecasts declines in global advertising, led by negative growth in almost every major advertising market, with the exception of China The UK media buying firm’s new prediction for worldwide expenditure this year is a fall of -5.8 percent with a small return to growth of 0.7 percent for 2010. The [...] more...
E-mail Error Notifies Carat Staff of Impending Layoffs
ADOTAS – Ah, the innocuous little send button. The twee bearer of bad news not meant for your eyes strikes again. A top HR exec, Rosy Zory, at Aegis Group’s media-buying division of Carat, accidentally sent an email to the entire company (meant for top managers only) detailing a restructuring [...] more...
Report: Online Advertising Not Affected by Downturn
ADOTAS – Carat has slashed its spending forecasts for advertising this year and next. Worldwide, it lowers its prediction this year to 4.9% growth (a 1.1% drop). Carat blames the drop on a downward spending trend in the U.S., the U.K., Spain and China. Online advertising emerges unscathed, however: 2008 will [...] more...
Integrated Media: Proving One Carat Is Best
An announcement was made Friday by the companies formerly known as Carat USA and Carat Fusion, which reported the two, will become a single all-media agency. The decision came from many factors; however one of the most important was data. Sarah Fay, the new CEO of the integrated companies which will [...] more...
Results Are In: Aegis And WPP On Top
In a survey put out by RECMA, a Paris-based agency billings researcher, Aegis Group and WPP Group top the digital agency ranks. Aegis accounted for 28% of all digital media personnel in six holding companies and eight countries surveyed. The London-based company has a digital staff of 1,400 worldwide. The WPP’s GroupM [...] more...
ADOTAS Advertising Week Conversations: David Verklin, CEO, Carat Americas
A major subsidiary of Aegis Group plc, Carat is a brand universally synonymous with media buying and advertising. The global outfit initially begun its meteoric rise in the industry within its European homebase, but in the last several years, Carat has proliferated in North America. Much of the credit, of course, [...] more...
Leading Advertisers, Agencies Join Click Quality Council
Third-party technology provider Click Forensics today announced that major online advertisers, VISA and LendingTree, as well as agencies Carat Fusion and Agency.com have joined the newly formed Click Quality Council (CQC). The Council’s objective is to establish a forum for advertising industry leaders to discuss Pay-Per-Click quality issues and to ensure [...] more...
Online/Offline Creative Reaches the Yahoo Search Summit
In the context of search marketing (no pun intended), creative concepts aren’t usually a forefront issue. It’s been a keyword-driven, ROI-devoted world since its inception, but the folks behind Yahoo’s Search Marketing division are hoping to offer a fresh perspective with their latest installment of the Yahoo Summit Series. A crowd [...] more...
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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