candy-crush-saga



Designing a Successful Ad Strategy For Your Mobile Game with Native Ads

Written on
March 3rd 2014
Author
Robert Weber

ADOTAS – As a game developer, you, better than anyone else, know your players. You know what motivates them to keep playing your game, you know their playing habits, and you know if they’re seeking entertainment, competition, or socialization. Before launching, you probably had an educated guess of who your ... more...

Today’s Burning Question: Will Wall Street Develop a Candy Crush on King.com?

Written on
February 18th 2014
Author
Mike Daly

ADOTAS — King.com filed an F-1 form with the Securities and Exchange Commission today, looking to raise up to $500 million for its IPO, according to USA Today. We asked industry leaders their thoughts on the move. Here’s how they responded: “Investing in a hot gaming company can be a tricky ... more...

Report: Feds Let King.com Trademark the Word ‘Candy’

Written on
January 21st 2014
Author
Adotas

ADOTAS (via Mashable) — From the “Your Government at Work/You Can’t Make This Shit Up” Department: The makers behind the popular mobile game Candy Crush Saga have received a sweet treat from the United States Patent and Trademark Office. Almost a year after King.com Limited initially filed a trademark claim for ... more...

The Exchange Lab Enters the U.S. as Part of Aggressive Global Expansion Plan; Hires Ex-King Ad Exec as CRO

Written on
November 11th 2013
Author
Press Release

NEW YORK and SAN FRANCISCO, November 11, 2013 (ADOTAS) – The Exchange Lab, a programmatic marketing intelligence and multi-platform media trading company, today announced its expansion to the United States with offices in New York and San Francisco. The company also named Mark Charkin (pictured), former executive vice president of advertising ... more...

Consumers Are Uniquely Engaged With Advertising In Mobile Games

Written on
September 20th 2013
Author
Oscar Diele

ADOTAS — The wide-reaching popularity of games such as Candy Crush Saga or Dream Pet Link, alongside the rapid growth of tablets and smartphones, have ensured that gaming is now everywhere and very much part of our everyday lives. As a result, the advertising that accompanies these games is proving ... more...

King.com’s Candy Crush Saga Crowned Facebook’s Top Game

Written on
January 17th 2013
Author
Press Release

SAN FRANCISCO AND LONDON (January 17, 2013) – King.com, the leading casual social games company, is delighted to announce that the launch of its most popular games on mobile has accelerated its dramatic growth. King.com has moved to the top of the charts with its hit Candy Crush Saga taking ... more...

King.com Advances Social Games Advertising to the Next Level with Innovative Suite of Ad Solutions

Written on
November 15th 2012
Author
Mike Daly

SAN FRANCISCO & LONDON (November 15, 2012) – King.com, a leading casual social games company, today announced that its advertising revenue from its social games has increased tenfold in 2012 and that its top advertising solutions, such as incentivized video, have averaged a click-through rate of more than 5 percent. Leveraging ... more...