Adotas

Where media buyers start online



canada



Canadian Site Commands Breasts For Ad

Written on
January 11th 2008
Author
Editor

A new online campaign for breast cancer awareness is calling Canadian women into action to bear arms, or rather bare breasts to educate women on the health of their chests. Hundreds of women have reportedly already uploaded their images and many are breast cancer survivors, at least 20 of which [...] more...

Rogers & Yahoo Boost Mobile In Canada

Written on
November 2nd 2007
Author
Editor

Today, Rogers Communication Inc. and Yahoo! Inc. have announced that they have agreed in a multi-year extension of their existing broadband alliance. The new agreements provide Rogers Wireless customers with innovative mobile services. Rogers and Yahoo will continue to offer Canadian high-speed Internet access subscribers with broadband, a Rogers Yahoo! customized [...] more...

Street View Unsavory In Canada

Written on
September 12th 2007
Author
Editor

Google Maps may be considered an international criminal, with The Street View feature that launched in May potentially violating a Canadian protection law that focuses on individual privacy. The option gives users the ability to see city streets and detailed pictures of people using a series of panoramic images. There [...] more...

New York Times Selects AOL as Canadian Ad Sales Representative

Written on
March 22nd 2007
Author
Editor

The New York Times Company has selected the AOL Canada Media Network as its third-party representative in all things Canadian, increasing the AOL division’s reach to more than 19 million. That equals about 86% of all Canadians on the Internet, according to comScore. AOL Canada will manage all online advertising sales [...] more...

Canadian TV Guide Ditches Print for Online

Written on
October 26th 2006
Author
Editor

As of November 29th, Canada’s TV Guide, the Transcontinental Inc.-owned counterpart to the Gemstar-owned magazine rack counterpart in the US, will cease production and distribution of the print version of its magazine and transform it into an online-only publication. The online magazine will feature more recently updated programming info, and [...] more...

Sun Media Integrates MediaSpan’s Jazbox Content Management System

Written on
October 2nd 2006
Author
Editor

The Media Software unit of MediaSpan, which provides digital content management, online marketing, and national advertising solutions, has sold an enterprise version of its Jazbox content management system to Sun Media Corporation of Canada. Sun Media owns Canada’s largest chain of tabloids and community newspapers and is proprietor of one [...] more...

DaimlerChrysler Canada Grabs Consumers with iGotcha WebPads

Written on
August 16th 2006
Author
Editor

DaimlerChrysler Canada has officially announced that it has been using iGotcha WebPads to promote the 2007 Dodge Caliber. The WebPads are wireless tablets that provide users with free Internet access with a pen-like stylus and a standard Web browser interface. They display a rotation of full-screen commercials while in stationary/recharging [...] more...

Canadian Network Launches Ad-Supported, Broadband TV

Written on
June 6th 2006
Author
Editor

Canadian television network CTV is putting some of its shows online in a move they’re calling The CTV Broadband Network, ‘Canada’s first multi-channel, on-demand broadband service.’ The online shows will be available through CTV.ca. Shows are divided into four channels: CTV shows, CTV News and Documentaries, etalk on Broadband, and [...] more...

IAB Canada Launches Universal Ad Package

Written on
April 4th 2006
Author
Editor

The IAB of Canada has just released version 2.0 of its Canadian Universal Ad Package (CUAP). The CUAP 2.0 standards reflect the increase in broadband connectivity, and apply to rich media advertising, where ads float, expand, feature product animations, sound, video, and even integrated games. “Version 1.0 of the IAB’s Canadian [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

Adotas Partnership