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can-spam

Email Marketing in the CAN-SPAM Era

Written on: February 15th 2006
Author: Warren Corpus

The Federal Trade Commission recently released their first assessment of the CAN-SPAM Act of 2003. The 2-year-old effort has given legitimate email marketers a set of guidelines to live by, detailing what should not be done when sending commercial email, such as using false header information, using open relays for [...] more...

Repeating History: Internet Marketing Laws and Outlaws

Written on: January 10th 2006
Author: Michael H. Sproule

Karl Marx is said to have once remarked, “History repeats itself, first as tragedy, second as farce.” In the history of Internet marketing we’ve clearly arrived at the farcical stage of the game. Almost as soon as any new technology has arrived on the Internet, marketers have been quick to exploit [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...