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Budweiser Takes Over YouTube UK

Written on
April 5th 2007
Author
Editor

St. Louis-based brewer Anheuser-Busch has taken over YouTube’s UK site and the official site of the “lad’s mag” FHM in an online campaign to encourage young Brits to use its virtual currency, Bud Bucks. Anheuser-Busch’s Budweiser brand is aimed at young men between the ages of 18 and 24 (18 being [...] more...

PowerReviews Launches Buzzillions.com

Written on
April 3rd 2007
Author
Editor

After a 4-month private beta period, Buzzillions.com has officially been launched by PowerReviews. The online customer review provider’s consumer research portal currently houses 140,000 reviews on 45,000 products ranging from sports gear to appliances, to digital equipment. Buzzillions.com will provide users with information from other users, using a [...] more...

AKQA Gives Star Wars Makeover to Postal Service

Written on
March 29th 2007
Author
Editor

This week, interactive agency AKQA unveiled its Star Wars redesign of USPS.com. The initiative is a part of marketing efforts for the new Star Wars stamps, which commemorate the 30th anniversary of the mega-franchise. The promotion includes a full homepage that features a Star Wars skin that changes upon each visit. [...] more...

Resurrecting Email: Exploring the Hurdles and Resurgence of the Email Marketing Methodology

Written on
March 22nd 2007
Author
Joel Breen

Over the last 10 years, email marketing has become an incredibly effective and affordable component of an integrated marketing campaign. However, with the advent of more savvy consumers, SPAM legislation and better software to protect the consumer, marketers are increasingly looking for new ways to leverage email marketing and capitalize [...] more...

iLoop Unveils mFinity

Written on
March 21st 2007
Author
Editor

iLoop Mobile today announced the release of mFinity, a new mobile platform. The mobile technology company, which works with interactive, text message-based mobile marketing and mobile content distribution, launched the new service in the hopes of reducing complications involved with mobile marketing. What mFinity does offer is a platform to create, [...] more...

GM Launches Yearlong Cross-Media Campaign with Clear Channel

Written on
March 21st 2007
Author
Editor

General Motors has announced a year-long deal with radio conglomerate Clear Channel to promote the 2007 Chevy Silverado pickup. The campaign ties together 15-second radio spots with floating web ads located on radio station websites in key truck-buying regions. “We were looking for the best way to generate sales as a [...] more...

The Freewebs Enterprise: Shervin Pishevar Discusses His Company’s Marketing Model, Widgets and All

Written on
March 16th 2007
Author
Kiran Aditham

It might seem a tad hasty to call 2007 the year of widget advertising. But if a company like Freewebs has any say in the matter, the final ¾ of the year will set the tone for ‘08 to be just that. Founded in 2001 by 3 brothers with a couple [...] more...

Paramount Enlists Mashup Artists for “Shooter” Campaign

Written on
March 12th 2007
Author
Kiran Aditham

While mashups are now the norm amongst DJs and producers in the music world, it’s only as of late that the concept—blurring disparate, familiar audio or video files to create a whole new production—has been embraced by Hollywood. A prime example of this is Paramount’s new movie trailer mashup campaign for [...] more...

Mobile Ain’t Email: Navigating the Nuances and Nuisances of Mobile Marketing

Written on
February 22nd 2007
Author
Brian Hecht

Back in 2002, I took a research trip to London to investigate the emergence of mobile marketing. Then as now, the Europeans were far ahead of us Americans when it came to mobile. Americans in 2002 were just realizing that they could receive and actually send a text message from [...] more...

Yellowpages.com Launches 2007 Campaign

Written on
February 20th 2007
Author
Editor

Online directory Yellowpages.com has jump-started its 2007 ad campaign with a mix of online and TV ads and asks, do you “Need Something?” Yellowpages.com, a subsidiary of AT&T, is relying on humor for this promotion. In each TV ad, someone tries to do some task in a crazy way like jogging [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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