campaigns
Budweiser Takes Over YouTube UK
St. Louis-based brewer Anheuser-Busch has taken over YouTube’s UK site and the official site of the “lad’s mag” FHM in an online campaign to encourage young Brits to use its virtual currency, Bud Bucks. Anheuser-Busch’s Budweiser brand is aimed at young men between the ages of 18 and 24 (18 being [...] more...
PowerReviews Launches Buzzillions.com
After a 4-month private beta period, Buzzillions.com has officially been launched by PowerReviews. The online customer review provider’s consumer research portal currently houses 140,000 reviews on 45,000 products ranging from sports gear to appliances, to digital equipment. Buzzillions.com will provide users with information from other users, using a [...] more...
AKQA Gives Star Wars Makeover to Postal Service
This week, interactive agency AKQA unveiled its Star Wars redesign of USPS.com. The initiative is a part of marketing efforts for the new Star Wars stamps, which commemorate the 30th anniversary of the mega-franchise. The promotion includes a full homepage that features a Star Wars skin that changes upon each visit. [...] more...
Resurrecting Email: Exploring the Hurdles and Resurgence of the Email Marketing Methodology
Over the last 10 years, email marketing has become an incredibly effective and affordable component of an integrated marketing campaign. However, with the advent of more savvy consumers, SPAM legislation and better software to protect the consumer, marketers are increasingly looking for new ways to leverage email marketing and capitalize [...] more...
iLoop Unveils mFinity
iLoop Mobile today announced the release of mFinity, a new mobile platform. The mobile technology company, which works with interactive, text message-based mobile marketing and mobile content distribution, launched the new service in the hopes of reducing complications involved with mobile marketing. What mFinity does offer is a platform to create, [...] more...
GM Launches Yearlong Cross-Media Campaign with Clear Channel
General Motors has announced a year-long deal with radio conglomerate Clear Channel to promote the 2007 Chevy Silverado pickup. The campaign ties together 15-second radio spots with floating web ads located on radio station websites in key truck-buying regions. “We were looking for the best way to generate sales as a [...] more...
The Freewebs Enterprise: Shervin Pishevar Discusses His Company’s Marketing Model, Widgets and All
It might seem a tad hasty to call 2007 the year of widget advertising. But if a company like Freewebs has any say in the matter, the final ¾ of the year will set the tone for ‘08 to be just that. Founded in 2001 by 3 brothers with a couple [...] more...
Paramount Enlists Mashup Artists for “Shooter” Campaign
While mashups are now the norm amongst DJs and producers in the music world, it’s only as of late that the concept—blurring disparate, familiar audio or video files to create a whole new production—has been embraced by Hollywood. A prime example of this is Paramount’s new movie trailer mashup campaign for [...] more...
Mobile Ain’t Email: Navigating the Nuances and Nuisances of Mobile Marketing
Back in 2002, I took a research trip to London to investigate the emergence of mobile marketing. Then as now, the Europeans were far ahead of us Americans when it came to mobile. Americans in 2002 were just realizing that they could receive and actually send a text message from [...] more...
Yellowpages.com Launches 2007 Campaign
Online directory Yellowpages.com has jump-started its 2007 ad campaign with a mix of online and TV ads and asks, do you “Need Something?” Yellowpages.com, a subsidiary of AT&T, is relying on humor for this promotion. In each TV ad, someone tries to do some task in a crazy way like jogging [...] more...
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Latest News
- AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising March 17th 2010 ADOTAS – AppNexus announced the launch of its advanced ad [...] more »
- Discovery Communications Partners With Pointroll to Launch DIG@TORIAL March 17th 2010 ADOTAS – PointRoll, a subsidiary of Gannett Co., Inc., has [...] more »
- Evolve Umbrella Planted in the Pub Garden March 17th 2010 ADOTAS – Marvel is a great brand and Marvel.com is [...] more »
- Google and China Continue High Risk Chess Game March 17th 2010 ADOTAS – Chinese firms selling advertising space on Google’s search [...] more »
- Muddy Waters for The FCC’s New Plan March 17th 2010 ADOTAS -Tuesday the FCC relased a plan with over 200 [...] more »
- To Pay, or Not To Pay March 17th 2010 ADOTAS – Only one in five U.S. consumers is willing [...] more »
- Rebranded Image Space Media Revamps Pub Interface March 16th 2010 ADOTAS – No one at in-image advertising service Image Space [...] more »
Features
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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