campaign-performance



How to Maintain Transparency & Communication with Your Programmatic Vendor

Written on
June 27th 2014
Author
Bill Guild

ADOTAS (Last of 5 parts) — Have you ever been in a situation in life where you were faced with data, information, a graph – you name it – and you felt utterly and overwhelmingly confused? This brings us to Pain Point 5 in our series, which involves a lack ... more...

How to Reach Your Programmatic Media-Buying Goals Across All Channels

Written on
June 26th 2014
Author
Bill Guild

ADOTAS (4th of 5 parts) – Marketers and media planners who run programmatic campaigns across multiple channels may experience what I call the “non-transferable” pain point. When good display advertising performance does not transfer over to mobile, or mobile to video, there is an addressable reason for this. Either the ... more...

How to Extend Your Reach and Avoid Oversaturated Audiences

Written on
June 25th 2014
Author
Bill Guild

ADOTAS (3rd of 5 parts) – Consider this hypothetical scenario: A brand wants to increase product sales, so its agency sets up a conversion-focused campaign through programmatic media buying. Performance slows within a number of days, with conversions plateauing and then decreasing. Because the ad targeted consumers at a high ... more...

How to Correct Inconsistent Results from Your Programmatic Media Buying

Written on
June 24th 2014
Author
Bill Guild

ADOTAS (2nd of 5 parts) – No one is perfect when they first set out to master a new skill. Programmatic advertising is no different. This is why I have set out to diagnose five common pain points associated with mastering programmatic real-time media buying.  In this post, the second ... more...

Back To School: Silverpop Launches Digital Marketing University

Written on
February 28th 2013
Author
Richard L. Tso

The folks over on Madison Avenue understand just how easy to get sucked into the daily grind of pitching campaigns, monitoring performance and digging through the mounds of big data to find just the right metric to monitor and present to a client. We tend to work hard in the ... more...

Five Tips for Boosting CPG Digital Campaign Performance

Written on
February 25th 2013
Author
Tom Flanagan

Entering 2013, CPG brands are facing increased pressure to demonstrate ROI from their marketing investments. For that reason, digital media’s low cost and tremendous reach make it an attractive option for media planners. However, cost efficiency does not guarantee effectiveness, so it’s important that marketers are strategically managing and analyzing ... more...

Magnify360 Aims To Optimize AdWords Campaigns

Written on
October 16th 2008
Author
Kathleen

ADOTAS – In a bid to ease the recession blues, landing page optimization shop magnify360 has built a new tool built for search marketers and agencies running Google AdWords campaigns. Dubbed the Google Cost Optimizer, it provides a peek into campaign performance, allowing end-to-end performance management and optimization of landing ... more...