campaign-performance
Back To School: Silverpop Launches Digital Marketing University
The folks over on Madison Avenue understand just how easy to get sucked into the daily grind of pitching campaigns, monitoring performance and digging through the mounds of big data to find just the right metric to monitor and present to a client. We tend to work hard in the [...] more...
Five Tips for Boosting CPG Digital Campaign Performance
Entering 2013, CPG brands are facing increased pressure to demonstrate ROI from their marketing investments. For that reason, digital media’s low cost and tremendous reach make it an attractive option for media planners. However, cost efficiency does not guarantee effectiveness, so it’s important that marketers are strategically managing and analyzing [...] more...
Magnify360 Aims To Optimize AdWords Campaigns
ADOTAS – In a bid to ease the recession blues, landing page optimization shop magnify360 has built a new tool built for search marketers and agencies running Google AdWords campaigns. Dubbed the Google Cost Optimizer, it provides a peek into campaign performance, allowing end-to-end performance management and optimization of landing [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
- Combatting Click Fraud: An Ad Network Checklist May 23rd 2013 ADOTAS — Click fraud remains a nettlesome problem for advertisers, [...] more »
- AFAIK: Quantasy, SDL, MARS Advertising, Concentric, engajer, Burstly May 23rd 2013 ADOTAS – Here’s what we herd through the digital grapevine [...] more »
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013 ADOTAS (via MediaWhiz) – [Yesterday's] announcement by Twitter of the [...] more »
- Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms May 22nd 2013 PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one [...] more »
Features
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
- Combatting Click Fraud: An Ad Network Checklist May 23rd 2013
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013
-
Loading ...
Reader Favorites
Classifieds
- Sr Planner- Digital Vendor Marketing
- Business Analyst - IT Operations
- Client Relationship Manager
- Print and Web Manager
- SEO Marketing PPC Specialist
Recent Comments
- Bob Gordon: Cave Drawings still convey their creators thoughts and ideas...the debate about the effectiveness of display
- ISA Computer: This is great for a more catchy ad.
- Brands & the Next Internet Wave: What You Need To Know | Domain Hacking: [...] Permalink [...]
- JamalK: Thanks for this Richard! I think its really difficult to make a case for how
