campaign-management
Surviving The Clash Of The Titans
Last month, the digital marketplace started buzzing when AOL announced “Platform A,” their new ad platform. Between AOL’s development and the ongoing saga of Google-Double Click, agencies and advertisers alike are asking whether the new platform and the looming acquisition spells doom for independent shops. I find this fear to be [...] more...
Revcube CEO Puts Campaigns On The Right Track
Though it is making great strides every day, today’s online marketing world is plagued with challenges. Fraught with sluggish manual processes and a lack of automated tools to help marketers be more strategic, it’s an industry that’s still feeling some growing pains, beginning with tracking the effectiveness of online marketing [...] more...
Latest News
- Layoff tracker January 8th 2009 ADOTAS — It’s probably something we should have done earlier, [...] more »
- CES Revelations January 8th 2009 ADOTAS — No earth shattering news at CES, but here [...] more »
- Microsoft Snatches Verizon and Dell January 8th 2009 ADOTAS — Microsoft signed deals with Verizon and Dell, as [...] more »
- Small Businesses Battered January 8th 2009 ADOTAS — The pain caused by the spiraling economy may [...] more »
- Microsoft - Again - Rejects Yahoo Bid January 8th 2009 ADOTAS — Steve Ballmer, once again, says that there is no [...] more »
- Apple Of My Eye…and OS January 8th 2009 ADOTAS — Apple might be dealing awkwardly with Steve Jobs’ [...] more »
- Email Marketing January 8th 2009 ADOTAS — Erick Mott, communications director for Lyris, gives some [...] more »
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Features
- Affiliate Summit Flourishes January 8th 2009
- Honesty Is A Great Marketing Policy January 7th 2009
- Interactive Advertising Cometh January 6th 2009
- Fighting Fraud and Saving Money January 5th 2009
- Mochi Media’s Online Gaming World January 2nd 2009
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- huh?: So after purportedly forking out $500 million, does Microsoft merely hope users won't change their
- Small Businesses Battered » Adotas: [...] — The pain caused by the spiraling economy may actually get [...]
- Microsoft Rejects Yahoo Bid » Adotas: [...] does that leave Yahoo, and it’s endless search (ouch) for a top executive? According
- Microsoft Rejects Yahoo Bid » Adotas: [...] seems to put an end to the speculation that a group of investment bankers
