campaign-essentials



AFAIK: Honda, MediaBrix, Rightster, MediaShift, Travora Media, Adap.tv, Marketo, LSN Mobile

Written on
February 11th 2013
Author
Mike Daly

Here’s what our virtual drum circle is pounding out today: Honda has partnered with MediaBrix on a fully integrated, immersive and interactive advertising experience within SongPop as part of the company’s launch of the 2013 Civic. The campaign kicked off yesterday. Honda reportedly is also the first automotive company to feature a branded ... more...

Verified: comScore Acquires AdXpose to Bolster Analytics Offering

Written on
August 4th 2011
Author
Gavin Dunaway

ADOTAS -To bolster its analytics offering, comScore has laid down $22 million primarily in stock for Seattle-based AdXpose and its ad verification and optimization technology. AdXpose had raised $22.8 million in venture capital. Offering advertisers increased transparency regarding where their ads appear, AdXpose technology will be integrated into comScore’s Campaign Essentials ... more...