call-tracking



Acquisio Launches Call Tracking Program for Agencies, Resellers and Channel Partners

Written on
October 24th 2013
Author
AdotasWire

MONTREAL, October 24, 2013 (ADOTAS) – Acquisio, the award-winning performance media platform and leading provider of technology for marketers and agencies buying ads on any online channel, today announced the launch of the Acquisio Call Tracking Program, a technology  partnership program designed to help SEM agencies, resellers and Channel Partners track, ... more...

Beyond Call Tracking: Call Marketing Automation Delivers the ROI

Written on
February 26th 2013
Author
Jason Spievak

U.S. businesses spend more than $300 billion on advertising each year, but only about 15% of that is spent on online advertising. The other quarter trillion dollars is spent each year not to drive a click but to drive a store visit or a phone call – tens of billions ... more...

Everything You Wanted to Know About Call Tracking (But Were Afraid to Ask)

Written on
January 7th 2011
Author
Stephen Cravens

ADOTAS – With so much in the mediascape about what marketing tools are now at your disposal, I thought it’d be fun to take a minute to pick one and wax tactical about how best to use it. Specifically, I deal in the world of call tracking, which means daily conversations ... more...

Google Throws AdWords Hat Into Call-Tracking Ring

Written on
November 4th 2010
Author
Gavin Dunaway

ADOTAS – In Spring when Brent Turner, executive vice president of call advertising products for Marchex, told me a revolution was brewing the pay-for-call world, I was a bit skeptical, but since then I’ve covered so many companies with various products in this realm that I’m fully on board: pay-for-call ... more...

Warming Up to Call Measurement

Written on
August 17th 2010
Author
Stephen Cravens

ADOTAS – Website specialists have gotten really good, testing and optimizing their way into creating well-oiled checkout machines. The scalability of the digital storefront makes MBAs and scrappy entrepreneurs alike sing in perfect harmony. The part of our brain that loves completeness admires the elegance of analyzing online conversions. There is ... more...

Marchex Harnesses the Power of the Call

Written on
May 13th 2010
Author
Gavin Dunaway

ADOTAS – So I’m walking along, minding my own business, when suddenly my iPhone starts making a weird sound — kinda like a marimba. It’s not the sound for a text message, Facebook update or a new email, so I’m a little frightened. After I slink it out of my ... more...

Call-Tracking: Choosing the Right Breed

Written on
May 12th 2010
Author
Stephen Cravens

ADOTAS – Advertisers are initially drawn to the idea of call tracking because of the prospect of eliminating wasteful spending on ads that are not working. Companies can measure the number of responses an ad generates to gauge which types of media (or which providers) are producing the highest rates ... more...