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How Interactive Video is Helping Brands Engage with Their Customers

Written on
December 5th 2013
Author
Erika Trautman

ADOTAS – Video is no longer just a lean-back experience. With the touch-heavy world of mobile devices, video is becoming more of a lean-forward, interactive experience. Digital video can support user interaction through gestures, voice, touch and clicks, and brands in the know are implementing Interactive Video (IV) projects into ... more...

SMS Marketing: How Mobile Carriers are Putting it in Context and Proving it isn’t Dead

Written on
May 10th 2013
Author
Lara Albert

ADOTAS — At the rate the mobile industry changes, what is hip and cool one minute can quickly become yesterday’s news.  But can yesterday’s news not continue to have significant value?  I guess it depends on whether you’re trying to reach the 70+ percent of consumers who have adopted SMS, ... more...

Technology Drives Super Bowl XLVII Advertising Trends

Written on
January 30th 2013
Author
Martin Hayward

Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a digital rock for the past five or so years!) GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! As two ... more...

4 Tips for Going Interactive and Reaching Your Best Online Video Audience

Written on
December 19th 2012
Author
Jamey Wishner

Imagine for a moment that you are watching an online advertisement for a car you want to buy. For me, that would be the Audi R8. Hey, a guy can dream, right? But this isn’t the same old television ad you’re used to. As you watch, you find that you can ... more...

7 Things Every Small Business Website Needs

Written on
November 15th 2012
Author
Tamara Weintraub

An effective website can help improve search engine optimization, boost credibility, and drive conversions from your potential customers. But how can you know that your website has all the right elements to be effective? Start by understanding these basics of an effective small business website. 1. A Good Domain ... more...

TheTMSway, Brand Loyalty Partner in Indonesia on Mobile In-Store ‘Interactive Touch Points’

Written on
October 9th 2012
Author
AdotasWire

HONG KONG (October 9, 2012) — TheTMSway, a global provider of mobile marketing and commerce solutions, announced today the launch of an interactive campaign that simultaneously enables a total of x98 hypermarkets and supermarkets within Indonesia to become in-store ‘interactive touch points’. This interactive campaign was devised to enable Matahari ... more...

Live @Ad Week: The Influence of Social on Brands

Written on
October 2nd 2012
Author
Richard L. Tso

Influence is an integral part of all media. The Advertising Week discussion, “Earned Media: If it’s truly earned, then how do you buy it?”  (part of the two-hour summit, “Under The Influence: The Convergence of Media and Influence”), explored the added brand lift of earned media over paid media, and ... more...

Emerging Mobile Technologies and How to Leverage Them

Written on
September 7th 2012
Author
Scott Swanson

Now that executives have stopped questioning the value of mobile marketing, companies are hustling to align traditional marketing strategies with the newest in mobile technology. Conventional marketing practices help us determine a campaign’s “who” and “what,” but the most innovative companies are turning to mobile for answers to “where” and ... more...

Ten Tips for Improving Landing Pages

Written on
April 26th 2012
Author
Chris Chariton

ADOTAS – One of the first things online marketers create when they are looking to capture viable leads is a landing page, which is a custom-designed single web page a visitor arrives at when clicking on an advertisement or other link. Usually a landing page’s sole purpose is to capture leads for ... more...